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JohnstonTomahawks(NAHL)
 SUBWAY Promotion
o Aftereverygoal theydropa bannerof a letterinSubway.If teamscores6 goalsto spe...
 Social MediaNight – Printvoucherof Facebook orTwitter
 Day for Dad – Dad gets infree withhiskids
 Free hats
 Boy Scou...
Grand RapidsGriffins
 $2 Beersand $2 Hot Dogs
 Matinee Game – 11 am start
 OutdoorGame at ComericaPark
 Purple game wo...
 ConcertSeries – Concertsaftergames,free toattendwithgame ticketor concertonlytickets
soldseparate
NorfolkAdmirals
 Coll...
SalemRedSox
 DisneyNight–Dress as favorite Disney character,arenadecoratedDisneythemed
 Post-Game Movie Night –Watch a f...
 Good Karma Mondays – You decide how muchyoupay forupperlevel seats,moneybenefits
charities
HudsonValleyRenegades
 Be Yo...
 HockeyMom Hall of Fame
NashvillePredators
 Official awaygame watchparties
 Wendy’sFrostyScore forFour
San Jose Sharks
...
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Promotion examples

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Promotion examples

  1. 1. JohnstonTomahawks(NAHL)  SUBWAY Promotion o Aftereverygoal theydropa bannerof a letterinSubway.If teamscores6 goalsto spell out Subway,whole arenagetsfree Subs. o Big Mac Attack – If the Tomahawksscore duringthe 2 minute “BigMac Attack” everyone winsabigmac PennState Hockey(NCAA)  ArmyNight– Teamwore Camo jerseys,aftergame theywere auctionedoff forthe Wounded Warriors Project  Soundactivatedwristbands  Foam fingers  2 playerssigningautographsaftereverygame  Score-O  Curlinggame  Shuffle Puck  Sponsored(PNC) PenaltyKill –If teamkillspenaltyarandomrow winsa giftcard  StudentBookStore fanof the game  White OutGame (White Shirts,Shakers)  Youth HockeyNight – Childwearingyouthhockeyuniformgetsdiscountticket(withadultwith ticket)  BreastCancer AwarenessNight  Cawlidge HawkeyNight –JohnBuccigrossdoingplayby play  Wear yourfavorite NHLjersey PennState Basketball (NCAA)  Free Freshmantickets(1st Game)  Schedule Magnets  DollarDog Nights  Big Mac Attack (Anytime teamscores70 points,arenawinsfree BigMac)  PlayerCaricature Tshirt  UnitedWay CharityStripe Challenge –ParticipantsinUnitedWayCharityStripe Challenge get free admission  SeniorCitizenNight –Membersof a CountyRetirementCommunityget$5 admission  Toys For Tots – Bringa toy,discountedticket  MilitaryAppreciationDay –Show MilitaryID for discountedtickets  SubwayFull CourtFourPack – 4 tickets,4subs,4 drinksfor$40  AAA shakers
  2. 2.  Social MediaNight – Printvoucherof Facebook orTwitter  Day for Dad – Dad gets infree withhiskids  Free hats  Boy ScoutDay – Anykidin scoutuniformgetsdiscountedticket  Day for Mom – Mom getsin free withkids AlbanyDevils(AHL)  Free Magnet Schedule (AlbanyClothing&Promotion)  ColumbusDay Special – Free admissionkids13 andunder  SEFCU College Night:$10 forstudents  Happy Hour:$2 Draftsfrom 6-7  DollarDog Night  HalloweenNight- Kidsincostumesgetinfree  Word of Lite Night  ThanksgivingFoodDrive (Price Chopper)  VeteransDaySpecial –Free admissionall Vets  TeddyBear Toss  BladesforGrades  GE KidsinFree Day  BobbleheadGiveaway(Yankee Trails)  CDPHPNight  Post-Game PublicSkate  Pucksand PawsNight – Bring yourdog to the game  Backpack Giveaway  Blue ShieldNight BinghamtonSenators  LadiesNight– Discountsandpostgame openskate  Girl Scout SleepoverEvent  OutdoorsmanNight  WesternTheme Night  Ugly SweaterNight  College NightTogaParty  Purple Night(Mental HealthAwareness)  Star Wars Night  Mascot Mania presentedbyMcDonalds  Zoo Nightpresentedbythe BinghamtonZoo
  3. 3. Grand RapidsGriffins  $2 Beersand $2 Hot Dogs  Matinee Game – 11 am start  OutdoorGame at ComericaPark  Purple game wornjerseyauction  H&R Block College Nights(EveryFriday,studentsgetcheaptickets)  Free Ride Friday onThe Rapid:Ride the Rapidto andfrom Fridaygamesforfree by showing ticket  WednesdayisHockeyNight –Show your tickettoparticipatingrestaurantsbefore andafterthe game for specials  AmwayWinningWednesday:EveryWednesdayhome win,eachfan inattendance receivesfree ticketto followingWednesdaygame  LibraryNights- presentlibrarycardfordiscountedtickets  Pepsi ReadingGoals –Studentswhocomplete requiredreadinghoursinschool canredeema bookmarkforfree tickets Hartford Wolf Pack  “Pinkinthe Rink” BreastCancerAwarenessNight  “Guns and Hoses”Night – Police andFire Appreciation HersheyBears  PA Lottery Night IowaWild  Father’sDay Package:TicketstoOpeningNight,WildGolf Towel andGolf Balls Lake Erie Monsters  ThirstyThursday:$2 drafts and$5 margaritas ManchesterMonarchs  30 Days of Giveaways  Mustachesfor MovemberNight  LA KingsNight Milwaukee Admirals  Presidential Night –Duringthe 2012 PresidentialElection,had2,500 Obamaand Romney bobbleheads,aseachfanenteredtheychose the bobbleheadof whotheywere votingfor.First one to run out wasdeclaredthe winner.
  4. 4.  ConcertSeries – Concertsaftergames,free toattendwithgame ticketor concertonlytickets soldseparate NorfolkAdmirals  College Hockeygame doubleheader PortlandPirates  Valentine’sDayDate Night:2 ticketsfordiscountedprice andgiftcardto local restaurant  AmericanHeartAssociationMysteryPuckNight –wrappedpuckseach signedbya different player Providence Bruins  Goalie WaterBottle Night St. John’sIce Caps  TweetYour Tune – tweetsongyouwant to hearduringgame TexasStars  Car windowdecalsgiveaway Minor League Baseball Bowie Baysox  Tailgate Tuesday – Beerandlive musicinparkinglotbefore games FrederickKeys  SuperHero Night– Meetyour favorite superhero DelmarvaShorebirds  Two forTuesdays – Buy 1 get1 free PawtucketRedSox  FamilySleepoverNight PortlandSeaDogs  Hump Day Celebration:WednesdayGame –Meeta Camel
  5. 5. SalemRedSox  DisneyNight–Dress as favorite Disney character,arenadecoratedDisneythemed  Post-Game Movie Night –Watch a familymovie onthe videoboardaftergame  Football rivalrynight –wearyour favorite footballjersey Lowell Spinners  Weenie Wednesdays($1dogs)  Game ShowNight– Jeopardy,Wheel of Fortune,FamilyFeudonbigscreen KannapolisIntimidators  Arenawide Bingo MahoningValleyScrappers  UnusedticketNight – Bringany unusedticketandexchange itfora ticketto that nightsgame WestMichiganWhite Caps  SignMaking – Have paperand Markersso fanscan make signsto rooton the team Lancaster Jethawks  ThrowbackThursday – Teamwearsthrowbackjerseysandall foodand drinksare reallycheap  Fake Patty’sDay – A game onthe 17th , everybodywearsgreen,cheapbeerwithgreenfood coloring Quad CitiesRiverBandits  Pay Your Bill Wednesday –BringyourunpaidbillseveryWednesdayand2 billsare drawnand paidby the teamup to $100 Tri-CityValleyCats  RealityTV Night– Unique promotionsthatspin-off realityTV showssuchas Storage Wars, Pawn Stars, AmericanIdol andSurvivor WilmingtonBlue Rocks  9 Inningsof Networking –Job fairon concourse duringgame StatenIslandYankees  Bacon Night– Bacon foodsat concessionstands,baconrelatedgiveaways EverettAquasox
  6. 6.  Good Karma Mondays – You decide how muchyoupay forupperlevel seats,moneybenefits charities HudsonValleyRenegades  Be Your OwnFan Friday – Fans decide everythingfromthe in-game musictointermission entertainment GwinnettBraves  Clue Night– Joinforan old-fashionedmurdermystery.Col.Mustard,ProfessorPlum, Miss Scarletand the otherswill be onhandfor the night. AlbuquerqueIsotopes  SpeedDatingNight AltoonaCurve  Free T-ShirtFriday Eugene Emeralds  BucketList Night– Everwantedto throw out a firstpitch?Call and inningoverthe radio?Dothe PublicAddressannouncing?Theywilltryfulfill some BucketListwishesduringthe game San Jose Giants  Social MediaThursday – Anybodywhoshowstheyare followingthe teamonfacebookand twitterreceive discountedticketsoraprize Syracuse Chiefs  Golf Night– Putt PuttPalooza- 18 Hole PuttPutt course setup throughoutthe stadium NewYork Islanders  ParkingTicketRaffle CalgaryFlames  Zamboni Rider PittsburghPenguins  PensPredictor MinnesotaWild
  7. 7.  HockeyMom Hall of Fame NashvillePredators  Official awaygame watchparties  Wendy’sFrostyScore forFour San Jose Sharks  Jack inthe Box Taco Minutes ColumbusBlue Jackets  Bob EvansChili Chant – Free Chili after3 goals WashingtonCapitals  SubwaySaturday’s – Fansget free subsif Capswina Saturdaygame

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