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JohnstonTomahawks(NAHL)
 SUBWAY Promotion
o Aftereverygoal theydropa bannerof a letterinSubway.If teamscores6 goalsto spell
out Subway,whole arenagetsfree Subs.
o Big Mac Attack – If the Tomahawksscore duringthe 2 minute “BigMac Attack”
everyone winsabigmac
PennState Hockey(NCAA)
 ArmyNight– Teamwore Camo jerseys,aftergame theywere auctionedoff forthe Wounded
Warriors Project
 Soundactivatedwristbands
 Foam fingers
 2 playerssigningautographsaftereverygame
 Score-O
 Curlinggame
 Shuffle Puck
 Sponsored(PNC) PenaltyKill –If teamkillspenaltyarandomrow winsa giftcard
 StudentBookStore fanof the game
 White OutGame (White Shirts,Shakers)
 Youth HockeyNight – Childwearingyouthhockeyuniformgetsdiscountticket(withadultwith
ticket)
 BreastCancer AwarenessNight
 Cawlidge HawkeyNight –JohnBuccigrossdoingplayby play
 Wear yourfavorite NHLjersey
PennState Basketball (NCAA)
 Free Freshmantickets(1st
Game)
 Schedule Magnets
 DollarDog Nights
 Big Mac Attack (Anytime teamscores70 points,arenawinsfree BigMac)
 PlayerCaricature Tshirt
 UnitedWay CharityStripe Challenge –ParticipantsinUnitedWayCharityStripe Challenge get
free admission
 SeniorCitizenNight –Membersof a CountyRetirementCommunityget$5 admission
 Toys For Tots – Bringa toy,discountedticket
 MilitaryAppreciationDay –Show MilitaryID for discountedtickets
 SubwayFull CourtFourPack – 4 tickets,4subs,4 drinksfor$40
 AAA shakers
 Social MediaNight – Printvoucherof Facebook orTwitter
 Day for Dad – Dad gets infree withhiskids
 Free hats
 Boy ScoutDay – Anykidin scoutuniformgetsdiscountedticket
 Day for Mom – Mom getsin free withkids
AlbanyDevils(AHL)
 Free Magnet Schedule (AlbanyClothing&Promotion)
 ColumbusDay Special – Free admissionkids13 andunder
 SEFCU College Night:$10 forstudents
 Happy Hour:$2 Draftsfrom 6-7
 DollarDog Night
 HalloweenNight- Kidsincostumesgetinfree
 Word of Lite Night
 ThanksgivingFoodDrive (Price Chopper)
 VeteransDaySpecial –Free admissionall Vets
 TeddyBear Toss
 BladesforGrades
 GE KidsinFree Day
 BobbleheadGiveaway(Yankee Trails)
 CDPHPNight
 Post-Game PublicSkate
 Pucksand PawsNight – Bring yourdog to the game
 Backpack Giveaway
 Blue ShieldNight
BinghamtonSenators
 LadiesNight– Discountsandpostgame openskate
 Girl Scout SleepoverEvent
 OutdoorsmanNight
 WesternTheme Night
 Ugly SweaterNight
 College NightTogaParty
 Purple Night(Mental HealthAwareness)
 Star Wars Night
 Mascot Mania presentedbyMcDonalds
 Zoo Nightpresentedbythe BinghamtonZoo
Grand RapidsGriffins
 $2 Beersand $2 Hot Dogs
 Matinee Game – 11 am start
 OutdoorGame at ComericaPark
 Purple game wornjerseyauction
 H&R Block College Nights(EveryFriday,studentsgetcheaptickets)
 Free Ride Friday onThe Rapid:Ride the Rapidto andfrom Fridaygamesforfree by showing
ticket
 WednesdayisHockeyNight –Show your tickettoparticipatingrestaurantsbefore andafterthe
game for specials
 AmwayWinningWednesday:EveryWednesdayhome win,eachfan inattendance receivesfree
ticketto followingWednesdaygame
 LibraryNights- presentlibrarycardfordiscountedtickets
 Pepsi ReadingGoals –Studentswhocomplete requiredreadinghoursinschool canredeema
bookmarkforfree tickets
Hartford Wolf Pack
 “Pinkinthe Rink” BreastCancerAwarenessNight
 “Guns and Hoses”Night – Police andFire Appreciation
HersheyBears
 PA Lottery Night
IowaWild
 Father’sDay Package:TicketstoOpeningNight,WildGolf Towel andGolf Balls
Lake Erie Monsters
 ThirstyThursday:$2 drafts and$5 margaritas
ManchesterMonarchs
 30 Days of Giveaways
 Mustachesfor MovemberNight
 LA KingsNight
Milwaukee Admirals
 Presidential Night –Duringthe 2012 PresidentialElection,had2,500 Obamaand Romney
bobbleheads,aseachfanenteredtheychose the bobbleheadof whotheywere votingfor.First
one to run out wasdeclaredthe winner.
 ConcertSeries – Concertsaftergames,free toattendwithgame ticketor concertonlytickets
soldseparate
NorfolkAdmirals
 College Hockeygame doubleheader
PortlandPirates
 Valentine’sDayDate Night:2 ticketsfordiscountedprice andgiftcardto local restaurant
 AmericanHeartAssociationMysteryPuckNight –wrappedpuckseach signedbya different
player
Providence Bruins
 Goalie WaterBottle Night
St. John’sIce Caps
 TweetYour Tune – tweetsongyouwant to hearduringgame
TexasStars
 Car windowdecalsgiveaway
Minor League Baseball
Bowie Baysox
 Tailgate Tuesday – Beerandlive musicinparkinglotbefore games
FrederickKeys
 SuperHero Night– Meetyour favorite superhero
DelmarvaShorebirds
 Two forTuesdays – Buy 1 get1 free
PawtucketRedSox
 FamilySleepoverNight
PortlandSeaDogs
 Hump Day Celebration:WednesdayGame –Meeta Camel
SalemRedSox
 DisneyNight–Dress as favorite Disney character,arenadecoratedDisneythemed
 Post-Game Movie Night –Watch a familymovie onthe videoboardaftergame
 Football rivalrynight –wearyour favorite footballjersey
Lowell Spinners
 Weenie Wednesdays($1dogs)
 Game ShowNight– Jeopardy,Wheel of Fortune,FamilyFeudonbigscreen
KannapolisIntimidators
 Arenawide Bingo
MahoningValleyScrappers
 UnusedticketNight – Bringany unusedticketandexchange itfora ticketto that nightsgame
WestMichiganWhite Caps
 SignMaking – Have paperand Markersso fanscan make signsto rooton the team
Lancaster Jethawks
 ThrowbackThursday – Teamwearsthrowbackjerseysandall foodand drinksare reallycheap
 Fake Patty’sDay – A game onthe 17th
, everybodywearsgreen,cheapbeerwithgreenfood
coloring
Quad CitiesRiverBandits
 Pay Your Bill Wednesday –BringyourunpaidbillseveryWednesdayand2 billsare drawnand
paidby the teamup to $100
Tri-CityValleyCats
 RealityTV Night– Unique promotionsthatspin-off realityTV showssuchas Storage Wars, Pawn
Stars, AmericanIdol andSurvivor
WilmingtonBlue Rocks
 9 Inningsof Networking –Job fairon concourse duringgame
StatenIslandYankees
 Bacon Night– Bacon foodsat concessionstands,baconrelatedgiveaways
EverettAquasox
 Good Karma Mondays – You decide how muchyoupay forupperlevel seats,moneybenefits
charities
HudsonValleyRenegades
 Be Your OwnFan Friday – Fans decide everythingfromthe in-game musictointermission
entertainment
GwinnettBraves
 Clue Night– Joinforan old-fashionedmurdermystery.Col.Mustard,ProfessorPlum, Miss
Scarletand the otherswill be onhandfor the night.
AlbuquerqueIsotopes
 SpeedDatingNight
AltoonaCurve
 Free T-ShirtFriday
Eugene Emeralds
 BucketList Night– Everwantedto throw out a firstpitch?Call and inningoverthe radio?Dothe
PublicAddressannouncing?Theywilltryfulfill some BucketListwishesduringthe game
San Jose Giants
 Social MediaThursday – Anybodywhoshowstheyare followingthe teamonfacebookand
twitterreceive discountedticketsoraprize
Syracuse Chiefs
 Golf Night– Putt PuttPalooza- 18 Hole PuttPutt course setup throughoutthe stadium
NewYork Islanders
 ParkingTicketRaffle
CalgaryFlames
 Zamboni Rider
PittsburghPenguins
 PensPredictor
MinnesotaWild
 HockeyMom Hall of Fame
NashvillePredators
 Official awaygame watchparties
 Wendy’sFrostyScore forFour
San Jose Sharks
 Jack inthe Box Taco Minutes
ColumbusBlue Jackets
 Bob EvansChili Chant – Free Chili after3 goals
WashingtonCapitals
 SubwaySaturday’s – Fansget free subsif Capswina Saturdaygame

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Promotion examples

  • 1. JohnstonTomahawks(NAHL)  SUBWAY Promotion o Aftereverygoal theydropa bannerof a letterinSubway.If teamscores6 goalsto spell out Subway,whole arenagetsfree Subs. o Big Mac Attack – If the Tomahawksscore duringthe 2 minute “BigMac Attack” everyone winsabigmac PennState Hockey(NCAA)  ArmyNight– Teamwore Camo jerseys,aftergame theywere auctionedoff forthe Wounded Warriors Project  Soundactivatedwristbands  Foam fingers  2 playerssigningautographsaftereverygame  Score-O  Curlinggame  Shuffle Puck  Sponsored(PNC) PenaltyKill –If teamkillspenaltyarandomrow winsa giftcard  StudentBookStore fanof the game  White OutGame (White Shirts,Shakers)  Youth HockeyNight – Childwearingyouthhockeyuniformgetsdiscountticket(withadultwith ticket)  BreastCancer AwarenessNight  Cawlidge HawkeyNight –JohnBuccigrossdoingplayby play  Wear yourfavorite NHLjersey PennState Basketball (NCAA)  Free Freshmantickets(1st Game)  Schedule Magnets  DollarDog Nights  Big Mac Attack (Anytime teamscores70 points,arenawinsfree BigMac)  PlayerCaricature Tshirt  UnitedWay CharityStripe Challenge –ParticipantsinUnitedWayCharityStripe Challenge get free admission  SeniorCitizenNight –Membersof a CountyRetirementCommunityget$5 admission  Toys For Tots – Bringa toy,discountedticket  MilitaryAppreciationDay –Show MilitaryID for discountedtickets  SubwayFull CourtFourPack – 4 tickets,4subs,4 drinksfor$40  AAA shakers
  • 2.  Social MediaNight – Printvoucherof Facebook orTwitter  Day for Dad – Dad gets infree withhiskids  Free hats  Boy ScoutDay – Anykidin scoutuniformgetsdiscountedticket  Day for Mom – Mom getsin free withkids AlbanyDevils(AHL)  Free Magnet Schedule (AlbanyClothing&Promotion)  ColumbusDay Special – Free admissionkids13 andunder  SEFCU College Night:$10 forstudents  Happy Hour:$2 Draftsfrom 6-7  DollarDog Night  HalloweenNight- Kidsincostumesgetinfree  Word of Lite Night  ThanksgivingFoodDrive (Price Chopper)  VeteransDaySpecial –Free admissionall Vets  TeddyBear Toss  BladesforGrades  GE KidsinFree Day  BobbleheadGiveaway(Yankee Trails)  CDPHPNight  Post-Game PublicSkate  Pucksand PawsNight – Bring yourdog to the game  Backpack Giveaway  Blue ShieldNight BinghamtonSenators  LadiesNight– Discountsandpostgame openskate  Girl Scout SleepoverEvent  OutdoorsmanNight  WesternTheme Night  Ugly SweaterNight  College NightTogaParty  Purple Night(Mental HealthAwareness)  Star Wars Night  Mascot Mania presentedbyMcDonalds  Zoo Nightpresentedbythe BinghamtonZoo
  • 3. Grand RapidsGriffins  $2 Beersand $2 Hot Dogs  Matinee Game – 11 am start  OutdoorGame at ComericaPark  Purple game wornjerseyauction  H&R Block College Nights(EveryFriday,studentsgetcheaptickets)  Free Ride Friday onThe Rapid:Ride the Rapidto andfrom Fridaygamesforfree by showing ticket  WednesdayisHockeyNight –Show your tickettoparticipatingrestaurantsbefore andafterthe game for specials  AmwayWinningWednesday:EveryWednesdayhome win,eachfan inattendance receivesfree ticketto followingWednesdaygame  LibraryNights- presentlibrarycardfordiscountedtickets  Pepsi ReadingGoals –Studentswhocomplete requiredreadinghoursinschool canredeema bookmarkforfree tickets Hartford Wolf Pack  “Pinkinthe Rink” BreastCancerAwarenessNight  “Guns and Hoses”Night – Police andFire Appreciation HersheyBears  PA Lottery Night IowaWild  Father’sDay Package:TicketstoOpeningNight,WildGolf Towel andGolf Balls Lake Erie Monsters  ThirstyThursday:$2 drafts and$5 margaritas ManchesterMonarchs  30 Days of Giveaways  Mustachesfor MovemberNight  LA KingsNight Milwaukee Admirals  Presidential Night –Duringthe 2012 PresidentialElection,had2,500 Obamaand Romney bobbleheads,aseachfanenteredtheychose the bobbleheadof whotheywere votingfor.First one to run out wasdeclaredthe winner.
  • 4.  ConcertSeries – Concertsaftergames,free toattendwithgame ticketor concertonlytickets soldseparate NorfolkAdmirals  College Hockeygame doubleheader PortlandPirates  Valentine’sDayDate Night:2 ticketsfordiscountedprice andgiftcardto local restaurant  AmericanHeartAssociationMysteryPuckNight –wrappedpuckseach signedbya different player Providence Bruins  Goalie WaterBottle Night St. John’sIce Caps  TweetYour Tune – tweetsongyouwant to hearduringgame TexasStars  Car windowdecalsgiveaway Minor League Baseball Bowie Baysox  Tailgate Tuesday – Beerandlive musicinparkinglotbefore games FrederickKeys  SuperHero Night– Meetyour favorite superhero DelmarvaShorebirds  Two forTuesdays – Buy 1 get1 free PawtucketRedSox  FamilySleepoverNight PortlandSeaDogs  Hump Day Celebration:WednesdayGame –Meeta Camel
  • 5. SalemRedSox  DisneyNight–Dress as favorite Disney character,arenadecoratedDisneythemed  Post-Game Movie Night –Watch a familymovie onthe videoboardaftergame  Football rivalrynight –wearyour favorite footballjersey Lowell Spinners  Weenie Wednesdays($1dogs)  Game ShowNight– Jeopardy,Wheel of Fortune,FamilyFeudonbigscreen KannapolisIntimidators  Arenawide Bingo MahoningValleyScrappers  UnusedticketNight – Bringany unusedticketandexchange itfora ticketto that nightsgame WestMichiganWhite Caps  SignMaking – Have paperand Markersso fanscan make signsto rooton the team Lancaster Jethawks  ThrowbackThursday – Teamwearsthrowbackjerseysandall foodand drinksare reallycheap  Fake Patty’sDay – A game onthe 17th , everybodywearsgreen,cheapbeerwithgreenfood coloring Quad CitiesRiverBandits  Pay Your Bill Wednesday –BringyourunpaidbillseveryWednesdayand2 billsare drawnand paidby the teamup to $100 Tri-CityValleyCats  RealityTV Night– Unique promotionsthatspin-off realityTV showssuchas Storage Wars, Pawn Stars, AmericanIdol andSurvivor WilmingtonBlue Rocks  9 Inningsof Networking –Job fairon concourse duringgame StatenIslandYankees  Bacon Night– Bacon foodsat concessionstands,baconrelatedgiveaways EverettAquasox
  • 6.  Good Karma Mondays – You decide how muchyoupay forupperlevel seats,moneybenefits charities HudsonValleyRenegades  Be Your OwnFan Friday – Fans decide everythingfromthe in-game musictointermission entertainment GwinnettBraves  Clue Night– Joinforan old-fashionedmurdermystery.Col.Mustard,ProfessorPlum, Miss Scarletand the otherswill be onhandfor the night. AlbuquerqueIsotopes  SpeedDatingNight AltoonaCurve  Free T-ShirtFriday Eugene Emeralds  BucketList Night– Everwantedto throw out a firstpitch?Call and inningoverthe radio?Dothe PublicAddressannouncing?Theywilltryfulfill some BucketListwishesduringthe game San Jose Giants  Social MediaThursday – Anybodywhoshowstheyare followingthe teamonfacebookand twitterreceive discountedticketsoraprize Syracuse Chiefs  Golf Night– Putt PuttPalooza- 18 Hole PuttPutt course setup throughoutthe stadium NewYork Islanders  ParkingTicketRaffle CalgaryFlames  Zamboni Rider PittsburghPenguins  PensPredictor MinnesotaWild
  • 7.  HockeyMom Hall of Fame NashvillePredators  Official awaygame watchparties  Wendy’sFrostyScore forFour San Jose Sharks  Jack inthe Box Taco Minutes ColumbusBlue Jackets  Bob EvansChili Chant – Free Chili after3 goals WashingtonCapitals  SubwaySaturday’s – Fansget free subsif Capswina Saturdaygame