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MIPI
Beyond Mobile
Industrial
Computer-on-Module Case
Study
Nikola Nenadić,
pygmyTITAN
“Industrial Mobile” Market
•  Non-consumer applications of mobile technology
•  Potential to disrupt a number of industries
•  Medical, robotics, instrumentation, retail, logistics &
transportation, emerging markets (VR/AR, IoT, drones)
•  People are already doing it…
2
www.happymed.com	 www.mobisante.com	 www.imageholders.com	 www.oscium.com
Market Forecasts by 2020
3
Benefits of Mobile Technology
•  Driven by smartphone form factor
•  Low power, small form factor
•  Latest ARM processor architectures
•  Superior video processing with hardware acceleration
•  Integrated signal processing capability
•  Integrated radio (cellular, Wi-Fi, BT)
•  Advanced power management
•  Pervasive technology (over 2 billion devices)
•  Rich mobile software application ecosystem
4
The Most Popular Invention in History
5
Telephone	
1.6B	
Television	
1.26B
Mobile Application Space is Huge
6
Apple	App	Store	–	2	million	applica?ons	as	of	June	2016
ARM Landscape is Changing
•  Mobile ARM market consolidation is in progress
•  A number of suppliers left the mobile market recently
(TI, Nvidia, Broadcom, Marvell, Intel)
•  Only pure play mobile suppliers stay in the game
(Qualcomm, Samsung, MediaTek, HiSilicon)
•  Disproportion: $400B1 mobile vs. $25B2 embedded
•  Budgets for innovation in mobile are much bigger
•  Reduced supply of high-end ARM platforms for
embedded
! Growing pressure to employ consumer mobile
SoCs in embedded applications
7
1)	Global	revenue	from	smartphone	sales	in	2016,	GfK;		2)	Embedded	Boards	and	Integrated	computer	systems	market	size	in	2018,	VDC	Research,	2016
Key Obstacle for Industrial Mobile
•  Pure play mobile suppliers are focused on
a small number of high volume customers
•  Embedded systems market is highly fragmented,
with thousands of different clients and applications
•  Mobile components are short-lived,
driven by consumer market dynamics
!  Mobile technology stays inaccessible
for embedded developers
8
Lesson from the Past – Industrial PC
•  In the early 90’s technology landscape was similar
•  There were 18 manufacturers of x86 processors
•  IBM PC’s commercial success accelerated
development and consolidated the market
•  Latest innovations were becoming cheap
•  Pressure to use commercial PC technology
in industrial applications was rising
•  1992 – PC/104 Consortium
•  2005 – COM Express (PICMG)
•  $3.5B1 market today
9
1)	IMS	Research,	2011
Consumer vs. Industrial Applications
Consumer Products:
•  Fast time to market
•  Large volumes
•  No customization
•  Price pressure
•  Short product lifetime
Industrial Devices:
•  Slower adoption rate,
regulatory approvals
•  Low and medium volumes
•  Tailored solutions
•  Relaxed price margins
•  Expected longevity
(> 5 years)
•  Multi-vendor sourcing
10
Mobile Computer-on-Module
•  Smartphone electronics packed in a component
•  Open architecture
•  Standardized form factor and pinout
! Solves longevity issue, enables multi-vendor sourcing
•  Modular approach – reduced complexity & risk
•  Building products on mainstream mobile technology
! Compatibility & continuous access to the latest innovations
•  Standardization of interfaces inside smartphones
makes mobile COM possible
! Key role of MIPI Alliance
11
Mobile Form Factor
•  Smartphone main boards takes approx. the same area
•  High level of integration, small thickness
•  Power consumption: up to 3 W
•  Mobile COMs can be made small and thin,
enabling smartphone-like industrial mobile devices
•  Heat dissipation, EMC/EMI, RF shielding
12
How We Did It
•  PCB area: 21.6 cm2
•  Total thickness: 5 mm
•  Integrated heat spreader, EMC/EMI and RF shielding
13
Mobile COM Module Pinout
•  Mobile by its nature: based on MIPI interfaces
•  No power hungry/legacy industrial PC interfaces
(Ethernet, PCIe, SATA)
14
Widely used mobile interfaces:
•  MIPI Display Serial Interface
(DSI + LCD control)
•  MIPI Camera Serial Interface (CSI + CCI)
•  Universal File Storage (UFS + card signals)
•  HSIC
Smartphone external interfaces:
•  USB 2.0 / USB 3.0
•  HDMI
Integrated radio:
•  Cellular
•  Wi-Fi
•  Bluetooth, NFC
Legacy mobile interfaces:
•  SD Card, SDIO
Audio, sensors and control:
•  Audio (MIPI SLIMbus/MIPI SoundWire/I2S)
•  MIPI I3C, VGI
High-Performance:
•  MIPI UniPort-M or M-PCIe?
Embedded Interfaces:
•  UART, SPI, I2C, GPIO
Auxiliary Interfaces:
•  SIM card, JTAG, boot selection,
power management, system management
Mobile COM System Block Diagram
15
Mobile vs. PC COMs
16
Feature	 Industrial	Mobile	 Industrial	PC	
CPU	architecture:	 dominantly	ARM	 dominantly	x86	
Board	size:	 12.5–25	cm2	 45–90	cm2	
Power	consump?on:	 <	3	W	 6-55	W	
Integrated	radio:	 "	 #	
Ba]ery	power	manag.:	 "	 #	
So^ware:	 Android/Linux	 Windows/Linux	
Total	system	price:	 low	 high
Mechanical and Thermal Considerations
•  Connector solution
! Low mating height
! High density
! 250-400 signal pins
•  Mobile use cases
! Constrained space inside device
! Power dissipation
! Mechanical robustness
! Low weight
•  Maintenance and servicing
! Easy module replacement
! Easy device upgrade
17
An	example	–	pygmyTITAN	solu?on
Mobile COM Ecosystem Challenges
18
•  Industrial Mobile ecosystem do not exist today
•  The idea is to take components and know-how
directly from consumer mobile
•  Ease technology transfer by implementing mobile
standards without any changes
•  SoCs, ICs, displays, cameras, sensors,
mechanical components suppliers
– should have no extra effort
•  Unified Industrial Mobile software architecture is
needed to ensure compatibility and enable re-usage
of commercial mobile applications
The Winner is Clear
19
Software and Security
•  Android is the winner of platform wars
•  Embedded Android variant is needed
for Industrial Mobile to succeed
•  Part of AOSP or middleware extension?
•  Plug and play functionality, dynamic driver loading
•  Mobile and IoT applications – security is key concern!
•  Security Architecture should be
integral part of COM platform specification
•  Hardware root of trust, secure boot, Trusted Zone
20
Conclusions & Recommendations
•  Open architecture COM module standards facilitate
usage of mobile technology in industrial sector
•  Mobile is enabling technology for a number of
non-consumer applications with high-growth potential
•  Mobile industry is positioned well to capture significant
part of the industrial market in the future
•  PICMG led the effort for the Industrial PC
•  MIPI Alliance should lead it for the Industrial Mobile
•  Mobile computing module standard,
security architecture, and embedded Android
21
Thank you for
your time!
Any questions?
Nikola Nenadic
Founder & CEO, pygmyTITAN
nikola.nenadic@pygmyTITAN.com

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MIPI DevCon 2016: MIPI Beyond Mobile - An Industrial Computer-on-Module Case Study

  • 2. “Industrial Mobile” Market •  Non-consumer applications of mobile technology •  Potential to disrupt a number of industries •  Medical, robotics, instrumentation, retail, logistics & transportation, emerging markets (VR/AR, IoT, drones) •  People are already doing it… 2 www.happymed.com www.mobisante.com www.imageholders.com www.oscium.com
  • 4. Benefits of Mobile Technology •  Driven by smartphone form factor •  Low power, small form factor •  Latest ARM processor architectures •  Superior video processing with hardware acceleration •  Integrated signal processing capability •  Integrated radio (cellular, Wi-Fi, BT) •  Advanced power management •  Pervasive technology (over 2 billion devices) •  Rich mobile software application ecosystem 4
  • 5. The Most Popular Invention in History 5 Telephone 1.6B Television 1.26B
  • 6. Mobile Application Space is Huge 6 Apple App Store – 2 million applica?ons as of June 2016
  • 7. ARM Landscape is Changing •  Mobile ARM market consolidation is in progress •  A number of suppliers left the mobile market recently (TI, Nvidia, Broadcom, Marvell, Intel) •  Only pure play mobile suppliers stay in the game (Qualcomm, Samsung, MediaTek, HiSilicon) •  Disproportion: $400B1 mobile vs. $25B2 embedded •  Budgets for innovation in mobile are much bigger •  Reduced supply of high-end ARM platforms for embedded ! Growing pressure to employ consumer mobile SoCs in embedded applications 7 1) Global revenue from smartphone sales in 2016, GfK; 2) Embedded Boards and Integrated computer systems market size in 2018, VDC Research, 2016
  • 8. Key Obstacle for Industrial Mobile •  Pure play mobile suppliers are focused on a small number of high volume customers •  Embedded systems market is highly fragmented, with thousands of different clients and applications •  Mobile components are short-lived, driven by consumer market dynamics !  Mobile technology stays inaccessible for embedded developers 8
  • 9. Lesson from the Past – Industrial PC •  In the early 90’s technology landscape was similar •  There were 18 manufacturers of x86 processors •  IBM PC’s commercial success accelerated development and consolidated the market •  Latest innovations were becoming cheap •  Pressure to use commercial PC technology in industrial applications was rising •  1992 – PC/104 Consortium •  2005 – COM Express (PICMG) •  $3.5B1 market today 9 1) IMS Research, 2011
  • 10. Consumer vs. Industrial Applications Consumer Products: •  Fast time to market •  Large volumes •  No customization •  Price pressure •  Short product lifetime Industrial Devices: •  Slower adoption rate, regulatory approvals •  Low and medium volumes •  Tailored solutions •  Relaxed price margins •  Expected longevity (> 5 years) •  Multi-vendor sourcing 10
  • 11. Mobile Computer-on-Module •  Smartphone electronics packed in a component •  Open architecture •  Standardized form factor and pinout ! Solves longevity issue, enables multi-vendor sourcing •  Modular approach – reduced complexity & risk •  Building products on mainstream mobile technology ! Compatibility & continuous access to the latest innovations •  Standardization of interfaces inside smartphones makes mobile COM possible ! Key role of MIPI Alliance 11
  • 12. Mobile Form Factor •  Smartphone main boards takes approx. the same area •  High level of integration, small thickness •  Power consumption: up to 3 W •  Mobile COMs can be made small and thin, enabling smartphone-like industrial mobile devices •  Heat dissipation, EMC/EMI, RF shielding 12
  • 13. How We Did It •  PCB area: 21.6 cm2 •  Total thickness: 5 mm •  Integrated heat spreader, EMC/EMI and RF shielding 13
  • 14. Mobile COM Module Pinout •  Mobile by its nature: based on MIPI interfaces •  No power hungry/legacy industrial PC interfaces (Ethernet, PCIe, SATA) 14 Widely used mobile interfaces: •  MIPI Display Serial Interface (DSI + LCD control) •  MIPI Camera Serial Interface (CSI + CCI) •  Universal File Storage (UFS + card signals) •  HSIC Smartphone external interfaces: •  USB 2.0 / USB 3.0 •  HDMI Integrated radio: •  Cellular •  Wi-Fi •  Bluetooth, NFC Legacy mobile interfaces: •  SD Card, SDIO Audio, sensors and control: •  Audio (MIPI SLIMbus/MIPI SoundWire/I2S) •  MIPI I3C, VGI High-Performance: •  MIPI UniPort-M or M-PCIe? Embedded Interfaces: •  UART, SPI, I2C, GPIO Auxiliary Interfaces: •  SIM card, JTAG, boot selection, power management, system management
  • 15. Mobile COM System Block Diagram 15
  • 16. Mobile vs. PC COMs 16 Feature Industrial Mobile Industrial PC CPU architecture: dominantly ARM dominantly x86 Board size: 12.5–25 cm2 45–90 cm2 Power consump?on: < 3 W 6-55 W Integrated radio: " # Ba]ery power manag.: " # So^ware: Android/Linux Windows/Linux Total system price: low high
  • 17. Mechanical and Thermal Considerations •  Connector solution ! Low mating height ! High density ! 250-400 signal pins •  Mobile use cases ! Constrained space inside device ! Power dissipation ! Mechanical robustness ! Low weight •  Maintenance and servicing ! Easy module replacement ! Easy device upgrade 17 An example – pygmyTITAN solu?on
  • 18. Mobile COM Ecosystem Challenges 18 •  Industrial Mobile ecosystem do not exist today •  The idea is to take components and know-how directly from consumer mobile •  Ease technology transfer by implementing mobile standards without any changes •  SoCs, ICs, displays, cameras, sensors, mechanical components suppliers – should have no extra effort •  Unified Industrial Mobile software architecture is needed to ensure compatibility and enable re-usage of commercial mobile applications
  • 19. The Winner is Clear 19
  • 20. Software and Security •  Android is the winner of platform wars •  Embedded Android variant is needed for Industrial Mobile to succeed •  Part of AOSP or middleware extension? •  Plug and play functionality, dynamic driver loading •  Mobile and IoT applications – security is key concern! •  Security Architecture should be integral part of COM platform specification •  Hardware root of trust, secure boot, Trusted Zone 20
  • 21. Conclusions & Recommendations •  Open architecture COM module standards facilitate usage of mobile technology in industrial sector •  Mobile is enabling technology for a number of non-consumer applications with high-growth potential •  Mobile industry is positioned well to capture significant part of the industrial market in the future •  PICMG led the effort for the Industrial PC •  MIPI Alliance should lead it for the Industrial Mobile •  Mobile computing module standard, security architecture, and embedded Android 21
  • 22. Thank you for your time! Any questions? Nikola Nenadic Founder & CEO, pygmyTITAN nikola.nenadic@pygmyTITAN.com