This document summarizes a marketing research study on consumer satisfaction with automobile leasing companies in Pakistan. The study defined objectives to measure satisfaction levels with three leasing companies and identify relationships between variables like insurance rates and terms. A sample of 45 respondents was selected through convenience sampling. Data collection involved interviews and questionnaires. Analysis found that most consumers lease for tax exemptions and are satisfied most with Askari Bank's application process speed and insurance process. Recommendations include reducing eligibility criteria and down payments to increase consumer satisfaction.

1. Automobile/Car Leasing

2. What is Leasing?
“Lease in an agreement where by the lesser
conveys to the lessee, in return for rent to use an
asset for an agreed period of time”
Parties in Lease:
Lesser Lessee

3. Define
Problem
Plan
Design/Primary
Data
Specify Sampling
Procedure
Collect Data
Analyze Data
Prepare Report
Marketing Research
steps

4. Define Problem
Today we know that in all over the world
people take the automobile on lease. But in
Pakistan we want to know that what is the
scope of leasing business in automobile like in
cars etc . The basic purpose is to measure the
consumer satisfaction.

5. Objective of Study
To measure the satisfaction level of the consumers
of different auto leasing companies.
Askari Leasing
Company
Orix Leasing
Company
Bank Alflah
To identify the relationship between different
variables like insurance rate, down payment terms
and conditions etc.
To know the recommendation from consumers

6. Plan Design
 Research Design
 In conducting this research first of all a pilot survey
was conducted to get awareness about the consumer
satisfaction with the automobiles companies
 After developing a questioner a pretest was done
through survey of 45 respondents
 After that the final questioner was developing.

7. Continue
Descriptive Research Design
 Descriptive research design was selected to
analyze and examine the effect of different
factors affecting the satisfaction level of
consumers.

8. Specify Sampling Procedure
Sampling
 The basic idea in sampling is that the analysis of some
of element in a population procedures useful
information on entire population
 An element is the unit of study and Population is total
collection of all elements.

9. Sampling Technique
We used non-probability technique
We selected convenience method for
selecting the sample of population.
As the complete sampling frame is not
available that is why we selected the non-probability
sampling.

10. Sampling Units
The data was collected from 45 respondents, 15
from each companies interviews are conducted
from ten consumers of different auto leasing
companies.
Sample Size
In Lahore there are general leasing companies
but we are measuring the satisfaction level of
consumer of Askari leasing, ORIX leasing and
Bank alflah.
In order to measure the satisfaction level of
consumer we have chosen a sample size of 45
respond including 15 respondents from each.

11. Collect Data
This report is based upon mostly primary data
e.g. information are taken directly from
consumers and with some extend on
secondary data e.g. journal newspapers etc
Data Collection Methods
Personal Interviews:
Questionnaires
 Internet

12. Analyze Data
If you have automobile then you decided to
take it on lease due to?
Options Frequency %Age
Purchasing power 6 13.3
Easy term and condition 13 28.89
Tax exemption 24 53.33
Investment point of view 2 4.44
Total 45 100%
Most of people take the automobile on lease due to tax
exemption factor, which has more weight age of 53.3%

13. Did you evaluate all these companies for this
decision?
Options F P
Yes 20 44.44%
No 25 55.56%
Total 45 100%
Most of the people don’t evaluate the companies before
taking the automobile on lease basis.

14. What was the speed of your application
process?
Askari Orix Bank Alflah
Options F P F P F P
Fast 10 66.67% 1 6.67%
Average 5 33.33% 9 60%
Slow 15 100% 5 33.33%
Total 15 100%
15
100% 15 100%
Speed of application process is more high in askari, that
is 66.67%.

15. Are you satisfied with this application process
speed?
Askari Orix Alfalah
Options F P F P F P
Strongly
satisfied 7 46.67% 1 6.67%
Satisfied 6 40% 5 33.33% 8 53.33%
Neither
satisfied
1 6.67% 10 66.67% 6 40%
nor
dissatisfied
Dissatisfied 1 6.67%
Strongly
dissatisfied
Total 15 100% 15 100% 15 100%
About application process consumers of Askari Bank are more
satisfied because the % age of their satisfaction is more.

16. Are you satisfied with the insurance
process?
Askari Orix Alfalah
Options F P F P F P
Strongly
satisfied
Satisfied 3 20% 4 26.67% 5 33.33%
Neither
satisfied
6 40% 11 73.33% 10 66.67%
nor
dissatisfied
Dissatisfied 6 40%
Strongly
dissatisfied
Total 15 100% 15 100% 15 100%

17. Present Report
From the above analysis we have concluded that the respondents we have
selected are aware of the leasing and have knowledgeable that how it can
work out for them.
The basic motive behind leasing is the purchasing power of the customer
and the tax exemption.
According to the business point of view the leasing is best for tax rebates and
relief.
We have concluded that Askari Bank customers are more satisfied as
compared to orix leasing and bank alfalah.
Askari Bank consumers are more satisfied as compare to orix and alfalah.
Orix is at the second position.

18. Recommendations &
Suggestions
The leasing companies should reduce the eligibility criteria. So that
every person can get an automobile on lease basis who can afford it.
They should reduce the down payments because it is creating a
negative impact on consumer mind.
The major thing that is creating dissatisfaction in the consumer mind
is the insurance. The company is should provide the facility of self
insurance, so that they can arrange the insurance of an automobile on
their own.
They should also provide easy terms and conditions to their
consumers. This thing will help the companies to increase their
market share.