‐ Introduction ‐ Overview of telematics ‐ Data ‐ Examples of using Data ‐ Top 5 Tips ‐ Fact based decision making

1. Vehicle Tracking & Fleet
Management
Presented by Phil Newton
VP Business Development ‐ Penmark UK
www.penmark.co.uk

2. AGENDA
‐ Introduction
‐ Overview of telematics
‐ Data
‐ Examples of using Data
‐ Top 5 Tips
‐ Fact based decision making

3. Tell me about You
and
Your Company
www.penmark.co.uk
• Which companies represented here use Telematics in their vehicles?
• How many of you whose companies use Telematics, have direct input
with the telematic analytics and management decisions
• Of those companies who do NOT use Telematics, how many of you have
an understanding of how Telematics can benefit your business?
• How many Companies represented here have less than <10 vehicles?
• How many Companies represented here have between 10 & 50
vehicles?
• How many Companies represented here have between 50 & 100
vehicles?
• How many Companies represented here have more than 100> vehicles?
• How many companies distribute by road across borders in the Gulf
region?

4. “By investing in appropriate technology and
improving worker training, businesses will not only
retain customers and good workers, they will
develop brand agents who are more
knowledgeable and better equipped to do their jobs
efficiently and productively.”
Does anyone Disagree with this statement?

5. What is Telemetry?
Telemetry is the wireless transmission and reception of
measured quantities for the purpose of remotely
monitoring environmental conditions or equipment
parameters.
The term is also used in reference to the signals containing such data

6. GPS Overview
GPS Satellite
Data Centers
CustomerIn vehicle devices
Wireless
carrier
network

7. www.sitename.com
Telematics Overview
Core Functionality
Visibility/location/verification
Operating efficiency
Driver competency
Driver/Payload safety and security
Vehicle performance
Route planning
Cargo management
Telematics by Department
Distribution
Operations Vehicle management
Finance
Asset Management
Customer Service & Partnering
Strategy
Sales people
CUSTOMERS
Telematics Data
GPS Track & Trace
In‐vehicle data – i.e. CANbus, OBD
In‐vehicle and On‐vehicle sensors
Mapping, Landmarking & Geo fencing
Reporting – Activity/Operator feedback and vehicle telemetry
Physical attribution status – predictive events
“Maximizes Company Assets”
Vehicles and Employees

8. COLLECTING DATA
So what is Telematics ACTUALLY doing?
Context?
• People on Facebook share nearly 1,000,000 bits of content a day.
• People send more than 160,000,000 Email messages a day
• Twitter have over 350,000,000 tweets every day
EACH Day over 3.5 quintillion bytes of Data are transmitted
That’s 2,500,000,000,000,000,000

9. Data
Analysis
Transformation
Action
So How do we use DATA?
D
A
T
A

10. What Data do Fleet Managers collect?
Vehicle location
Odometer readings
Travel Time
Stop Time
Fuel and CO2 management
Maintenance scheduling
Idling
Ignition off
Engine revs
Driver Behaviour
Speed
Harsh acceleration and Braking
Harsh cornering
Landmarks
Geofencing
Use of mobile phones
Fuel fraud
Tire pressures
Trailer temperature
Late start
Early finish
Vehicle usage
Driver hours
RfID data
Load sensor data
Driver identification
CCTV footage

11. Analysis
So now we have the raw data how do we anyalise it?
Who are the recipients of the data?
Do they know what they want and why they need specific pieces of data?
How do they want it presented?
What frequency do they need it?
How granular does the information need to be?
Does your telematics provider give you an analytics facility?
Do you need to integrate data from other sources?
Are the analytics metrics and KPIs regularly reviewed?
Break out

12. Transformation
Making a Difference
Not some of the time ‐ ALL of the time

13. Action

14. How do we maximise and sustain our Analytics?
By Working:: S
M
A
R
T
E
R
Specific
Measurable
Achievable
Realistic
Time bound
Evaluate
Review, Refresh & Reinitiate

15. Tire measurements
Tire Pressure
Tread wear
Tread depth
Compound
Outcomes
Fewer tire replacements
Improved Km Per Litre
Improved driver safety
Potential tire change when vehicle
serviced and not ad hoc
RTA compliance
Example of disseminating data from a KPI

16. Example of disseminating data from a KPI
Driver Behaviour
Related Issues
Economic
Regulatory
Health & Safety
Corporate Responsibility
Outcomes
Improved maintenance scheduling
Improved fuel consumption
Reduced wear & tear
Improved Attrition
Potential Insurance Premium
reductions

17. Are you fully optimising your Routing and Scheduling?

18. Newton’s Law
The Dearest is the Cheapest..!

19. Top 5 Tips
2% RULE
2% on KPI Number ONE
2% on KPI Number TWO
2% on KPI Number THREE
2% on KPI Number FOUR
2% on KPI Number FIVE

20. Fact Based Decision Making
By managing your fleet with fact based decision making
you could get up to:
32% improvement in fleet utilization
31% reduction in daily mileage
25% reduction in idle times
22% reduction is fuel consumption
21% reduction in vehicle and operating costs
9% improvement in workforce productivity

21. THANK YOU FOR
ATTENDING
A wealth of presentations and reports are available at
www.pmvlive.com/presentations
PLEASE DON’T FORGET TO COLLECT YOUR ATTENDANCE CERTIFICATE
www.penmark.co.uk

22. Telephone:
+ 9 7 1 ( 0 ) 5 0 9 4 4 5 8 5 2
EMAIL:
p h i l . n ew to n @ p e n m a r k . c o . u k
www.penmark.co.uk