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Modernizing Extension and Advisory Services 
Sustainable Financing of Extension Services 
Dr. Paul E. McNamara 
Associate Professor, Department of Agricultural 
& Consumer Economics, University of Illinois at 
Urbana-Champaign; Project Director, 
Modernizing Extension and Advisory Services 
Project (MEAS); and, Extension Specialist, 
University of Illinois Extension. 
MEAS Spring Institute, 
Montevideo, Uruguay 
September 30, 2014
Sustainable Finance -- Quotes 
• “The quality of spending to 
agriculture is more important than 
the overall level of spending.” Akroyd 
and Smith, 2007, “Review of Public 
Spending to Agriculture,” p. 20
Sustainable Finance -- Motivation 
• Extension represents a very substantial 
investment in agriculture in many 
countries. 
• 100,000 extension agents in India 
(Eicher 2007) 
• 15,000 public sector extension 
agents in Vietnam 
• Some countries have committed to 
more agriculture spending 
• For extension to yield benefits it must 
be financed in ways that promote 
efficiency and impact
Outline 
• The Financing Challenge 
• Conceptual Framework 
• Best Fit Approaches 
• Examples 
• Conclusions
The Financing Challenge – 
Key Issues Identified 
• Sustainable finance question – 
– How should funds flow? 
– Who should pay? 
– Who can pay? 
– Why invest in this activity? 
– How to ensure control of spending? 
– How to measure impact of spending and 
performance of activities?
The Financing Challenge – 
Key Issues Identified 
1. Low level of support for agriculture in 
government budgets 
Source: Akroyd and Smith, 2007
The Financing Challenge – 
Key Issues Identified 
2. Projectization of finance for extension 
– Sometimes →no extension program, a series 
of projects 
– MOA becomes about being involved in a 
project 
– Without projects to fund transport, training, 
etc. little happens
The Financing Challenge – 
Key Issues Identified 
3. Recurrent cost problem in extension 
– Budgeting for staff but not for transport, 
programming materials, inservice training, 
coordination, M&E 
– Longstanding issue in development finance 
• Budget vulnerability of transport and programming 
funds versus staff salary funds
The Financing Challenge – 
Key Issues Identified 
4. Politicization of finance in extension 
services 
– Political favors within the extension 
bureaucracy 
– Corruption – “…unique fiduciary risk” 
– Civil service rules and procedures
The Financing Challenge – 
Key Issues Identified 
5. Broken link between budgeting and 
performance 
– Often farmers and farmer groups have very 
little input into extension programming 
– Often hires and placements are made 
centrally or by District level leaders 
– Farmers report not seeing an extension agent 
after the project has ended 
– Little transparency on flow of funds 
– Lack of link discourages active field staff
Conceptual Framework – 
The Economic Nature of Extension Services 
• Different types of extension services display different economic 
characteristics 
– Pure information is a public good 
• However, the act and process of teaching/extension is not a 
public good 
• Extension services as toll goods 
– Farm specific information – soils, drainage advice 
– Farmer group specific work 
• Wide variety of extension services 
– A continuum from broadcasting information and messages to 
highly interactive, personalized, services delivered by a trusted 
intermediary 
• Extension services necessarily involve face-to-face or personal 
communication with farmers, a high degree of discretion 
– Challenges for ensuring performance and quality (Pritchett and 
Woolcock, 2004)
Conceptual Framework – 
Value Perspective, Rates of Return 
• Social investors (donors, governments) need to know 
what sort of benefits relative to costs extension programs 
could generate 
• Birkhauser, Evenson, & Feder report a range of rates of 
return, most between 13% to 80% 
• Alston et al. estimate a median rate of return on 
extension of 62.9% 
– Focus: staple crops extension 
• Econometric questions remain: causality, 
counterfactuals, selection, omitted variables, etc. 
• Need impact studies and research 
– With stronger econometric and experimental designs 
– On broader set of extension practices: NRM, Facilitation 
extension, targeting strategies, ICT approaches, etc.
Conceptual Framework – 
Willingness to Pay, Ability to Pay 
• What would farmers be willing to pay for extension and 
advisory services if they are not provided for free? 
• Holloway and Ehui find that 65 of 168 farm households 
studied would be willing to pay a fee equal to the cost 
– A significant fraction would not be wtp the cost 
• Keynan, Olin and Dinar studied farmer payments of 
bonuses designed to increase quality and 
responsiveness of extension 
– All the 17 farmer groups paid the bonuses and 
continued with the program the following year 
• Access of poorer farmers to extension, coupons, 
subsidies
Delivery 
Organization 
Source of Financing 
Public Sector Private Sector Private Sector 
Farmers Companies NGOs FBOs 
Public Sector Public sector 
extension 
FFS provided 
by public 
sector 
Private 
companies 
contract PS 
NGOs 
contract PS 
FBOs 
contract PS 
Private Sector: 
Companies 
Contracting Fee For 
Service 
Input linked 
ext., 
outgrowers 
NGOs hire 
Private 
FBOs 
contract 
Private 
Private Sector: 
Individual Providers 
Contracts, 
coupons 
FFS, Private 
Service 
Providers 
NGO hires 
agents 
Third Sector: 
NGOs 
Govt contracts Farmers pay 
fees 
NGO hires 
agents, free 
Third Sector: 
Farmer-Based 
Organizations 
Public support, 
subsidies for 
extension 
FBO hires 
agents, FFS 
NGO pays 
agents 
employed 
by FBO 
Agents 
hired by 
FBO 
providing 
service to 
members 
A multitude of alternatives 
(modified from Birner and Anderson, 2007 and others)
Best Fit Approaches 
• Public sector financed and delivered 
– Important approach 
• Decentralized -- funds going to local level 
• Can introduce co-pays/user fees, bonuses, coupons, 
prizes to strengthen farmer voice in programming 
• Explore performance reporting, e-tracking, i-M&E 
– Map & Track extension workers and their field activities 
• Need to examine performance-contracting 
approaches to decentralization 
– Recent work on public health and primary care 
relevant to ag extension
Best Fit Approaches 
• Public sector financed and contractor delivered 
• Common in projects 
• Role for INGOs, local NGOs, private sector 
contractors, independent extension agents 
• Performance contracting 
• Coupons 
• Need to ensure access for poor farmers and 
targeting 
• Public sector needs capacity building to contract and 
to serve coordinating role
Best Fit Approaches 
• User-financed and private provider delivered 
• Underway in East and Southern Africa 
• Private farm advisor model 
• Need to examine targeting and access for poor 
farmers 
• Can be combined with coupons 
• Registration/certification role for national association 
or public sector
Best Fit Approaches 
• Marketing margins financed and private provider 
delivered 
• Common in export crops and outgrower schemes 
• Often combined with inputs and financing 
• Usually not offering advice on other crops and 
livestock – very focused 
• Impact on farm productivity and incomes needs 
careful study 
• Targeting and poverty impact? 
• Importance of competitive policy and infrastructure 
so farmers receive benefits
Conclusions 
• A broad understanding of finance raises a number of 
important considerations and connections 
– How we finance extension shapes the programs and 
outputs we receive 
– Finance connects to management (control, reporting, 
budgeting) and to advocacy and resource mobilization 
• Is extension a good investment in your country or 
your extension system? 
• How can the finance perspective be used to sharpen 
system performance and mobilize needed 
resources?

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Sustainable Finance in Agricultural Extension

  • 1. Modernizing Extension and Advisory Services Sustainable Financing of Extension Services Dr. Paul E. McNamara Associate Professor, Department of Agricultural & Consumer Economics, University of Illinois at Urbana-Champaign; Project Director, Modernizing Extension and Advisory Services Project (MEAS); and, Extension Specialist, University of Illinois Extension. MEAS Spring Institute, Montevideo, Uruguay September 30, 2014
  • 2. Sustainable Finance -- Quotes • “The quality of spending to agriculture is more important than the overall level of spending.” Akroyd and Smith, 2007, “Review of Public Spending to Agriculture,” p. 20
  • 3. Sustainable Finance -- Motivation • Extension represents a very substantial investment in agriculture in many countries. • 100,000 extension agents in India (Eicher 2007) • 15,000 public sector extension agents in Vietnam • Some countries have committed to more agriculture spending • For extension to yield benefits it must be financed in ways that promote efficiency and impact
  • 4. Outline • The Financing Challenge • Conceptual Framework • Best Fit Approaches • Examples • Conclusions
  • 5. The Financing Challenge – Key Issues Identified • Sustainable finance question – – How should funds flow? – Who should pay? – Who can pay? – Why invest in this activity? – How to ensure control of spending? – How to measure impact of spending and performance of activities?
  • 6. The Financing Challenge – Key Issues Identified 1. Low level of support for agriculture in government budgets Source: Akroyd and Smith, 2007
  • 7. The Financing Challenge – Key Issues Identified 2. Projectization of finance for extension – Sometimes →no extension program, a series of projects – MOA becomes about being involved in a project – Without projects to fund transport, training, etc. little happens
  • 8. The Financing Challenge – Key Issues Identified 3. Recurrent cost problem in extension – Budgeting for staff but not for transport, programming materials, inservice training, coordination, M&E – Longstanding issue in development finance • Budget vulnerability of transport and programming funds versus staff salary funds
  • 9. The Financing Challenge – Key Issues Identified 4. Politicization of finance in extension services – Political favors within the extension bureaucracy – Corruption – “…unique fiduciary risk” – Civil service rules and procedures
  • 10. The Financing Challenge – Key Issues Identified 5. Broken link between budgeting and performance – Often farmers and farmer groups have very little input into extension programming – Often hires and placements are made centrally or by District level leaders – Farmers report not seeing an extension agent after the project has ended – Little transparency on flow of funds – Lack of link discourages active field staff
  • 11. Conceptual Framework – The Economic Nature of Extension Services • Different types of extension services display different economic characteristics – Pure information is a public good • However, the act and process of teaching/extension is not a public good • Extension services as toll goods – Farm specific information – soils, drainage advice – Farmer group specific work • Wide variety of extension services – A continuum from broadcasting information and messages to highly interactive, personalized, services delivered by a trusted intermediary • Extension services necessarily involve face-to-face or personal communication with farmers, a high degree of discretion – Challenges for ensuring performance and quality (Pritchett and Woolcock, 2004)
  • 12. Conceptual Framework – Value Perspective, Rates of Return • Social investors (donors, governments) need to know what sort of benefits relative to costs extension programs could generate • Birkhauser, Evenson, & Feder report a range of rates of return, most between 13% to 80% • Alston et al. estimate a median rate of return on extension of 62.9% – Focus: staple crops extension • Econometric questions remain: causality, counterfactuals, selection, omitted variables, etc. • Need impact studies and research – With stronger econometric and experimental designs – On broader set of extension practices: NRM, Facilitation extension, targeting strategies, ICT approaches, etc.
  • 13. Conceptual Framework – Willingness to Pay, Ability to Pay • What would farmers be willing to pay for extension and advisory services if they are not provided for free? • Holloway and Ehui find that 65 of 168 farm households studied would be willing to pay a fee equal to the cost – A significant fraction would not be wtp the cost • Keynan, Olin and Dinar studied farmer payments of bonuses designed to increase quality and responsiveness of extension – All the 17 farmer groups paid the bonuses and continued with the program the following year • Access of poorer farmers to extension, coupons, subsidies
  • 14. Delivery Organization Source of Financing Public Sector Private Sector Private Sector Farmers Companies NGOs FBOs Public Sector Public sector extension FFS provided by public sector Private companies contract PS NGOs contract PS FBOs contract PS Private Sector: Companies Contracting Fee For Service Input linked ext., outgrowers NGOs hire Private FBOs contract Private Private Sector: Individual Providers Contracts, coupons FFS, Private Service Providers NGO hires agents Third Sector: NGOs Govt contracts Farmers pay fees NGO hires agents, free Third Sector: Farmer-Based Organizations Public support, subsidies for extension FBO hires agents, FFS NGO pays agents employed by FBO Agents hired by FBO providing service to members A multitude of alternatives (modified from Birner and Anderson, 2007 and others)
  • 15. Best Fit Approaches • Public sector financed and delivered – Important approach • Decentralized -- funds going to local level • Can introduce co-pays/user fees, bonuses, coupons, prizes to strengthen farmer voice in programming • Explore performance reporting, e-tracking, i-M&E – Map & Track extension workers and their field activities • Need to examine performance-contracting approaches to decentralization – Recent work on public health and primary care relevant to ag extension
  • 16. Best Fit Approaches • Public sector financed and contractor delivered • Common in projects • Role for INGOs, local NGOs, private sector contractors, independent extension agents • Performance contracting • Coupons • Need to ensure access for poor farmers and targeting • Public sector needs capacity building to contract and to serve coordinating role
  • 17. Best Fit Approaches • User-financed and private provider delivered • Underway in East and Southern Africa • Private farm advisor model • Need to examine targeting and access for poor farmers • Can be combined with coupons • Registration/certification role for national association or public sector
  • 18. Best Fit Approaches • Marketing margins financed and private provider delivered • Common in export crops and outgrower schemes • Often combined with inputs and financing • Usually not offering advice on other crops and livestock – very focused • Impact on farm productivity and incomes needs careful study • Targeting and poverty impact? • Importance of competitive policy and infrastructure so farmers receive benefits
  • 19. Conclusions • A broad understanding of finance raises a number of important considerations and connections – How we finance extension shapes the programs and outputs we receive – Finance connects to management (control, reporting, budgeting) and to advocacy and resource mobilization • Is extension a good investment in your country or your extension system? • How can the finance perspective be used to sharpen system performance and mobilize needed resources?