Introduction to marketing

1. Introduction to Marketing
Dr. Michael Edmondson

2. Vocabulary

3. Marketing Vocabulary
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Marketing = words
Sales = transactions
Advertising = avenues/methods
PR/Comm = press/public
Graphic Design = technical
Social Media = interactive
Market Research = questions
Brand = emotional connection
Value Proposition = uniqueness

5. Marketing Definitions
Dictionary - the action or business of promoting and
selling products or services, including market research
and advertising.
American Marketing Association - Marketing is the
activity, set of institutions, and processes for creating,
communicating, delivering, and exchanging offerings that
have value for customers, clients, partners, and society at
large. (Approved July 2013)
Peter Drucker - "The aim of marketing is to know and
understand the customer so well the product or service
fits him and sells itself.“

9. 10 Marketing Strategies