A brief introduction explaining different methods to identify business opportunities.

1. How To Identify A Business
Opportunity
Dr Michael Edmondson

2. Opportunity circles – the larger the circle the greater the
opportunity – now go confirm through research and
customer analysis
the circle method

3. Opportunity of prevention – what product or service could
you great to prevent this series of Whys from happening in
the future?
the 5 whys method

4. Opportunity of finding your element
What are you good at?
What will/have people paid
you to do?
What do you like to do?
the tripod method

5. Frustration
opportunities –
Identify the top 3-5
things that frustrate
you and see if you can
create a product or
service to ease that
frustration.
the frustration method

6. Visionary
opportunities –
Identify the top 3-5
things that you see
that no one else can
(or at least you don’t
think they do)
the visionary method

7. The Golden Circle by Simon Sinek
•Write a 75-100
word description of
WHY you are doing
what you are doing;
then 75-100 words
on WHAT you are
doing and 75-100
words on HOW you
are doing WHAT you
are doing. Start
with Why!