What it really takes to achieve scale with Mobile Coupons. It all comes down to Point-of-Sale integration and M-Dot Network is delivering the first true POS level integration with no hardware or infrastructure changes.

1. Mobile Coupons June 9, 2010 CONFIDENTIAL Achieving Scale – What it REALLY Takes

2. Biggest Secret in Mobile Couponing?

3. It is a RETAIL Technology Problem.

4. Why Retail Technology? Unique Identifier - Enter mobile number - NFC - Optical Scan I N T E G R A T I O N

11. Retailers Like Networks Financial transaction processing network. Prepaid Gift Card processing network. Fraudulent Check verification network. In-Store targeted coupon network. Money order network. Gas rewards redemption network.

12. Analytics – Real Time Redemption Reporting (POS Integration Entry Point) Real Time Settlement Digital Incentive Network “ Digital Incentive Networks will enable the real-time settlement of many different types of media and stored value products.”

13. About the Industry… Networks: Mass-Market Enablement Mobile / LBS / Scan “ Redemption Codes” GROCERY/MASS focus, 80% of all coupon volume… Real-time multi item redemption for Grocery, Mass, Drug, C-Store. Specialized focus Single offer redemption for Merchants

16. Macro-Level Ecosystem

17. Macro-Level Ecosystem

19. Thank you! Bill Catania CEO M-Dot Network (p) 814-244-1539 [email_address] Jeff Toewe EVP, Content M-Dot Network (p) 561-818-2772 [email_address] www.mdotnetwork.com