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Social media 2014 bvt

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Caroline Maddox
Caroline Maddox
TecnologiaNegócios
1 de 34
A change in focus Modern Communication
The Human Brand • Early humans developed a way to make quick judgements • What are the intentions of others to me? • And, how capable are they of carrying these out? • This is known as warmth and competence Warmth and competence drive our emotions and behaviour to others. Why do we hate our banks yet love our mobile devices? Its down to customer loyalty and how brands build relationships with us.
Social Revolution
Social Recruiting
Twitter
A picture paints a 1000 words Pinterest •Pin Boards and Group Boards •Use great images and content that solves a problem, inspires, offers something desirable •Collaborate with other pin boards
Are you a social brand or social business? Social Brand • Usually owned and driven by marketing/comms • Engagement with social customer using Twitter, Facebook and Blogs • Measurement: clicks, impressions, likes, comments, fans • Budget to support agencies • Little no or internal collaboration Social Business • Business leaders, employees in every job function are involved • Engagement with every contact via social platforms • Measurement: Employee participation • Collaboration is imperative
Any questions
Thanks for listening Twitter: @caroline maddox E-mail: carolinemaddox@southstaffs-water.co.uk

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Social media 2014 bvt

  • 1. A change in focus Modern Communication
  • 2.
  • 3. The Human Brand • Early humans developed a way to make quick judgements • What are the intentions of others to me? • And, how capable are they of carrying these out? • This is known as warmth and competence Warmth and competence drive our emotions and behaviour to others. Why do we hate our banks yet love our mobile devices? Its down to customer loyalty and how brands build relationships with us.
  • 4.
  • 5.
  • 6.
  • 7.
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  • 11.
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  • 29.
  • 30.
  • 31. A picture paints a 1000 words Pinterest •Pin Boards and Group Boards •Use great images and content that solves a problem, inspires, offers something desirable •Collaborate with other pin boards
  • 32. Are you a social brand or social business? Social Brand • Usually owned and driven by marketing/comms • Engagement with social customer using Twitter, Facebook and Blogs • Measurement: clicks, impressions, likes, comments, fans • Budget to support agencies • Little no or internal collaboration Social Business • Business leaders, employees in every job function are involved • Engagement with every contact via social platforms • Measurement: Employee participation • Collaboration is imperative
  • 34. Thanks for listening Twitter: @caroline maddox E-mail: carolinemaddox@southstaffs-water.co.uk