IIPMB, ABMS , Presented by Pandurang

1. • Presented by-
Pandurang Ghadge 55

2. INTRODUCTION
• AgroStar aims to transform Agri-Business for farmers in rural India.
• AgroStar is using expertise in agronomy, data analytics and m-commerce to
deliver customized solutions for the Indian farmer and helping them digitize
their farms.
• Farmers can simply give a missed call or access companies mobile app to get
solutions to their farming needs.
• Also buy quality branded agri-inputs like seeds, crop nutrition, crop protection
and farm implements delivered right to their doorsteps.
• Headquartered in Pune, AgroStar currently operates in the states of Gujarat,
Maharashtra and Rajasthan.

3.  AgroStar sells nearly 1,000 products. These include seeds, fertiliser, pesticides
and agri-implements, through its mobile-commerce platform.
 Farmers are required to give a missed call and the company executives do the
follow-up. The company claims to receive 1,500 to 2,000 calls every day.
 Since its launch two years ago, the start-up claims to have received 900,000
missed calls.
 The average size of a transaction is Rs 1,500. With a staff strength of 100.
 AgroStar has two warehouses, in Ahmedabad and Pune, and most of the
products are delivered using multiple channels including India Post's parcel
service.
 Cash on delivery is the preferred mode of payment.
Business model

4.  FARM SOLUTIONS
Real time agronomy solutions to farmers to better manage their farms.
 CONVENIENCE
Zero travel for the farmers with products delivery at their doorstep in villages.
 QUALITY
Provide authentic and high quality products manufactured by renowned companies.
 PRICE
Strive to make products available to the farmer at a fair price.
 SERVICE
Provide timely and efficient customer service when the farmer needs it
 EASE OF USE
Information available on the AgroStar app or by giving a missed call on our 1800 number
AgroStar Promise to the Farmer

5.  Farming is a region-specific activity and it is going to be a big challenge for the
company to cater to region-specific needs as it expands to new markets.
 Sourcing of quality products and keeping those in warehouses to be delivered in
time is another challenge.
 Moreover, most of these products are procured by farmers on credit from local
vendors. AgroStar will have a tough time making them switch over to cash
payment.
 However, the biggest challenge from similar ventures, as the model is replicable.
 The model can be replicated. But, AgroStar need to have insights into the issues
faced by farmers. For that, AgroStar executives need to travel to rural areas
frequently. It is not going to be easy for today's entrepreneurs to venture into
rural areas and spend time with farmers.
Challenges

6.  The company plans tie-ups with financial institutions, so that farmers
are able to get high priced products such as agri-implements without
going through the hassles of securing loans.
 Delivery is another area that is going to get the attention of top
executives. The company currently ships products in three to six days.
 However, with expansion in areas far away from warehouses, it will have
to look for new channel partners to deliver on time.
The way ahead

7. THANK YOU