Copy the link to learn more: http://www.mdgadvertising.com/blog/advertisers-you-need-you-tube-infographic/ - Video content has experienced enormous momentum in recent years, with YouTube emerging as the digital darling of video seekers and sharers worldwide. The video platform draws 1 billion unique users each month and its ability to catch and keep attention has brought in brands eager to reach those captive consumers. MDG Advertising’s latest infographic highlights YouTube’s astounding numbers of visitors and views, along with the hours spent watching and dollars spent on marketing, and breaks down how brands are channeling their efforts. It’s an eye-opening look at the value of video advertising and illustrates why brands should use YouTube in their social media marketing efforts. The infographic illustrates the increasing significance of video marketing due to its ever-growing community of loyal users. It explains that video has already caught the eye of marketers who are projected to spend $4.14 billion on the medium this year and invest billions more in the coming years to reach more than $8 billion in 2016. As a result, content marketing has become a top priority to meet consumers’ demand for engaging and informative video content. Next, MDG’s infographic focuses on the allure of advertising on YouTube and the fact that every company on AdAge’s 100 Leading National Advertisers list is using it to enhance their social media efforts. These video campaigns have delivered impressive results, with the top 500 brands on the platform averaging 884,000 monthly views and 35,000 subscribers. Yet there are still plenty of consumers to capture since these top brands, including Red Bull, Google, Old Spice, Coca-Cola, Samsung, and Volkswagen, average 2.6 million Facebook likes and more than 200,000 Twitter followers. The graphic touches on the top YouTube channels and what they generate socially and financially, and explains how results can go far beyond YouTube. It cites the example of the Old Spice “The Man Your Man Could Smell Like” video advertising campaign, whose stellar YouTube success spawned an 800% leap in Facebook interaction and a whopping 107% rise in sales. The graphic also notes that “Gangnam Style,” the most popular YouTube video ever, saw $870,000 in ad revenue from YouTube. Leverage YouTube video advertising in your digital marketing strategy to boost your brand’s marketing results. Contact MDG Advertising today at 561-338-7797 or visit http://www.mdgadvertising.com

1. YouTube
Every month, 1 billion unique users visit
YouTube, searching for entertaining,
interesting, and compelling video content.
Brands can provide this content, yet many
are foolishly overlooking this powerful
platform and its enormous captive
audience. It’s time for brands to join the
YouTube world and reach consumers in
this popular online environment.
100 hours of video are uploaded to YouTube every minute and, these days, YouTube reaches
more U.S. adults ages 18 to 34 than any cable network. And it’s still growing.
THE DYNAMIC GROWTH OF YouTube
FREQUENCY THAT U.S. INTERNET USERS CHECK YouTube:
FEW TIMES PER WEEK
FEW TIMES PER MONTH
ONCE PER WEEK
RARELY
ONCE PER MONTH
EVERY DAY
NEVER
AV E R A G E T I M E P E R V I E W E R , M A R C H 2 0 1 3 :
T O TA L H O U R S O F V I D E O WAT C H E D O N Yo u Tu b e :
Its users spend significantly more time on YouTube than on other video sites.
AND THEY’RE HUNGRY FOR MORE.
G O O G L E S I T E S
N E W S D I S T R I B U T I O N
N E T W O R K
A M E R I C A O N L I N E
397.1 MINUTES
85.4 MINUTES
59.4 MINUTES
M AY 2 0 1 2 A U G U S T 2 0 1 2 M AY 2 0 1 3
6
1 0
5
0
DIGITAL VIDEO AD SPEND:
20122011 2013 2014 2015 2016
$2.93
BILLION
$2.00
BILLION
$4.14
BILLION*
$5.75
BILLION*
$6.99
BILLION*
$8.04
BILLION*
Consumers are exhausted by traditional marketing media and methods. Content
marketing—providing readers with engaging, inspiring, educational, and informative
content—is now the best way to build relationships with consumers. YouTube is the ideal
platform to showcase this type of content, making it an increasingly vital tool.
THE INCREASING IMPORTANCE
OF VIDEO MARKETING
SOURCES: AYTM.COM I COMSCORE.COM I YOUTUBE-GLOBAL.BLOGSPOT.COM I
MASHABLE.COM I EMARKETER.COM I VENTUREBEAT.COM I GOOGLE.COM/ADS/VIDEO I
OPENSLATESTUDIOS.COM I JEFFBULLAS.COM I THEATLANTIC.COM
Online video is an ever-growing medium, and YouTube is at the epicenter. Smart brands should leverage this platform
and its captive audience, creating content not only for the consumers they have, but also for the consumers they want.
But there’s room to grow, as the top
brands on YouTube also average:
Each company on AdAge’s 100 Leading National Advertisers list runs campaigns on YouTube in an effort
to further its social media exposure.
THE ALLURE OF ADVERTISING ON YouTube
The leading brands on YouTube
have developed their audiences by
balancing engaging content with a
clear message, and they’ve gotten
results. The top 500 brands on
YouTube have, on average:
Twitter followers Facebook likes
new Twitter followers for the
brand in 2 days
ratings
comments
monthly views
views per video
subscribers
With its “The Man Your Man Could Smell Like” campaign, Old Spice became the most-viewed
sponsored channel on YouTube. It also stirred up brand results beyond YouTube.
Exposure is valued highly, in addition to ad
revenue. In 2012, “Gangnam Style,” the
most popular YouTube video ever, saw:
The average top-1,000
channel sees:
Each month, subscribers to
the top 1,000 channels are
responsible for:
in monthly ad revenue.
TOP BRANDS ON YouTube TOP CHANNELS ON YouTube
884,000
$23,000
7.5 million
55 million
25 million
social interactions are
generated for each minute
of video uploaded by the top
1,000 channels.
favorite videos
350
98,000
35,000
203,000
80,000
2.6 million
INCREASING EXPOSURE AND REVENUE
sales figure increase
Facebook interaction increase
107%
800%
in ad revenue from YouTube
YouTube views
$870,000
1 billion+
WHY YouTube WILL REVOLUTIONIZE
YOUR MARKETING EFFORTS
*Projected
4%8.5%
10%
13.7%
27.5%
21.7% 14.5%
YouTube, owned by Google since 2006, is the giant among online video sites.
Videos
(Thousands)
Unique Visitors
(Thousands)
FAV O R I T E V I D E O S I T E S O F U . S . I N T E R N E T U S E R S , M A R C H 2 0 1 3 :
AS POPULAR AS EVER
G O O G L E S I T E S FA C E B O O K V E V O YA H O O !
S I T E S
V I A C O M
D I G I TA L
153,924
12,777,222
63,821
705,602
51,986
585,213
50,303
371,667
43,834
456,070