SlideShare uma empresa Scribd logo
1 de 3
What are the strategies of a luxury brand to communicate with its consumers online? Among many strategies which LV uses to engage with its consumers online…
LV is a cultural tastemaker: Creator  of the Most talent young  filmmaker award, The Louis Vuitton  Journeys Award On the website  the 12  final candidates present their films where  they show us  their meaning of journey. Journey is the Theme of LV’s website
[object Object],The other way to be a cultural tastemaker Is to promote young artists by exposing their  Arts at the two  gallieries owned by LV and  On the LV’s website The Espace Louis Vuitton Tokyo and the  Espace Culturel Louis Vuitton in Paris Where it is possible to see the art of the most talent young artists in the world The LV ‘s website shows some scenes of the  galleries’ exhibitions and dates

Mais conteúdo relacionado

Destaque

Presentation and outlook of the Energy Business
Presentation and outlook of the Energy BusinessPresentation and outlook of the Energy Business
Presentation and outlook of the Energy Businessve-finance
 
2003, First Half Results
2003, First Half Results2003, First Half Results
2003, First Half Resultsve-finance
 
Music video conventions
Music video conventionsMusic video conventions
Music video conventionsKatieLF
 
Digital iq an analysis of mandarin o.
Digital iq  an analysis of mandarin o.Digital iq  an analysis of mandarin o.
Digital iq an analysis of mandarin o.Miriam Calegari
 
Situaciones emergentes que conflictúan pero no niegan la experiencia de la li...
Situaciones emergentes que conflictúan pero no niegan la experiencia de la li...Situaciones emergentes que conflictúan pero no niegan la experiencia de la li...
Situaciones emergentes que conflictúan pero no niegan la experiencia de la li...Aldo Corp
 
Photo shoot 2
Photo shoot 2Photo shoot 2
Photo shoot 2KatieLF
 

Destaque (8)

Big boys
Big boysBig boys
Big boys
 
Presentation and outlook of the Energy Business
Presentation and outlook of the Energy BusinessPresentation and outlook of the Energy Business
Presentation and outlook of the Energy Business
 
2003, First Half Results
2003, First Half Results2003, First Half Results
2003, First Half Results
 
Music video conventions
Music video conventionsMusic video conventions
Music video conventions
 
Digital iq an analysis of mandarin o.
Digital iq  an analysis of mandarin o.Digital iq  an analysis of mandarin o.
Digital iq an analysis of mandarin o.
 
Here, u are
Here, u areHere, u are
Here, u are
 
Situaciones emergentes que conflictúan pero no niegan la experiencia de la li...
Situaciones emergentes que conflictúan pero no niegan la experiencia de la li...Situaciones emergentes que conflictúan pero no niegan la experiencia de la li...
Situaciones emergentes que conflictúan pero no niegan la experiencia de la li...
 
Photo shoot 2
Photo shoot 2Photo shoot 2
Photo shoot 2
 

Luois Vuitton, one way to engage with its online consumers

  • 1. What are the strategies of a luxury brand to communicate with its consumers online? Among many strategies which LV uses to engage with its consumers online…
  • 2. LV is a cultural tastemaker: Creator of the Most talent young filmmaker award, The Louis Vuitton Journeys Award On the website the 12 final candidates present their films where they show us their meaning of journey. Journey is the Theme of LV’s website
  • 3.