Here is a slide deck you can use to answer 8 important questions to help your business focus on creating value. It is taken from information from the blog http://thestoryoftelling.com/blog

2. THE WHY OF THE 8 QUESTIONS
• TO HELP US THINK ABOUT VALUE BEFORE IDEAS
• IN CUSTOMER SERVICE THE MINIMUM VIABLE EXPERIENCE (MVE) IS THE EXPERIENCE WITH THE HIGHEST
RETURN ON CUSTOMER SATISFACTION VERSUS RESOURCES.
• THERE IS ALWAYS AN OPPORTUNITY TO CREATE VALUE AT THE POINT BEFORE THE PRODUCT OR SERVICE
IS DELIVERED.
• THERE IS ALWAYS A WAY TO LEAVE THE CUSTOMER FEELINGBETTER.
• IT ISN’T THE BIGGEST OR MOST INNOVATIVE BRAND THAT WINS—IT’S THE ONE THAT’S MOST
MEANINGFUL TO THE PEOPLE IT SERVES.

3. 1. WHO NEEDS YOUR PRODUCT?

4. 2. WHAT PROBLEMS, FRUSTRATIONS, SHORTCOMINGS OR DESIRES
DO YOUR PRODUCT OR SERVICE ADDRESS?

5. 3. WHY EXACTLY WILL PEOPLE PAY YOU?

6. 4. WHERE WILL YOU GET YOUR FIRST TEN CUSTOMERS?

7. 5. WHY WILL THEY COME BACK?

8. 6. WHAT’S THE STORY THEY WILL TELL THEIR FRIENDS
ABOUT THEIR EXPERIENCE OF YOUR BRAND?

9. 7. WHAT OTHER WAYS MIGHT YOU CREATE VALUE
FOR THEM?

10. 8. HOW MANY CUSTOMERS LIKE THIS DO YOU
NEED TO CREATE A VIABLE BUSINESS?

11. PARTING CUSTOMER INSIGHTS
THREE THINGS YOUR PRODUCT STORY SHOULD DO

12. 1. AFFIRM THE CUSTOMER’S WORLDVIEW
• WHAT DOES SHE CARE ABOUT?
• WHAT’S THE CHANGE SHE’S HOPING FOR?
• HOW WILL YOUR PRODUCT MAKE HER BECOME MORE OF WHO SHE WANTS TO BE?

13. 2. CONNECT WITH AND SPEAK TO HER
EMOTIONS—MAKE HER FEEL SOMETHING
• WHY IS SHE CONSIDERING THIS PRODUCT?
• HOW DOES SHE FEEL BEFORE SHE EXPERIENCES IT?
• HOW WOULD SHE LIKE TO FEEL WHEN SHE’S USED THE PRODUCT?

14. 3. DELIVER THE INFORMATION YOU’VE ANTICIPATED SHE
NEEDS TO CONFIRM OR RATIONALIZE HER DECISION
• WHAT ARE THE FACTS SHE NEEDS TO KNOW AND WHY?
• WHAT CHANGE CAN SHE EXPECT AFTER SHE HAS USED THE PRODUCT?
• REMEMBER TO SHOW AS WELL AS TELL.