2. RE……SEARCH
• The word research is composed of two
syllables, re and search
• re is a prefix meaning again, anew or over again
search is a verb meaning to examine closely and
carefully, to test and try, or to probe
• describing a careful, systematic, patient study
and investigation in some field of knowledge,
undertaken to establish facts or principles
3. Research??
• The research process is similar to undertaking a
journey.
• For a research journey there are two important
decisions to make-
• What do you want to find out about?
• How to go about finding their answers?
• The path to finding answers to your research
questions constitutes research methodology.
4. Research Methodology: Content
• Types of Research
• Nature of Data
• Research Design
• Experimental Designs
• Sampling
• Questionnaire
• Scaling
• Basic Statistics
• Central Tendency
• Dispersion
• Asymmetry
• Correlation
• Regression
• Descriptive Statistics
5. Research Methodology: Content
• Hypothesis :Types
• Testing of Hypothesis
• Distributions: Probability, Binomial, Poisson,
Normal Distribution: t distribution, Z test, F test
• Chi Square test, Anova, Manova
• Non parametric test
• Software Aid: SPSS
6. How to organize thesis?
1. Thesis Style: APA Style
2. Literature Review
3. Developing a hypothesis
4. Determining sample size
5. Research Design
6. Collecting and analyzing data
7. Interpretation of Results
8. Drafting the results
9. Doing Bibliography
7. Objectives of the Course:
• To gain insights into how scientific research is
conducted.
• To help in critical review of literature and assessing
the research trends, quality and extension potential
of research and equip students to undertake
research.
• To learn and understand the basic statistics involved
in data presentation.
• To identify the influencing factor or determinants of
research parameters.
• To test the significance, validity and reliability of the
research results.
• To help in documentation of research results.
8. Expected Outcome
1. Ability to critically evaluate current research
and propose possible alternate directions for
further work
2. Ability to develop hypothesis and methodology
for research
3. Ability to comprehend and deal with the
research questions and situations
10. Books
• Research Methodology by
– Cooper and Schindler
– Krishnaswamy and Krishnakumar
– Marketing Research by Naresh Malhotra
– Knowledge of Statistics is a prerequisite
Refer Levin and Rubin
