This document discusses various strategies for using social media to promote brand awareness. It explains that brand awareness involves familiarizing target consumers with a brand's qualities or image. Some key strategies covered include choosing the right social media networks, developing a consistent voice and topics, posting regularly, connecting with influencers, and promoting social media profiles. The document also discusses determining target audiences, researching audiences, and using niche marketing tactics like working with influencers to target specific interest groups.

1. BRAND AWARNESS
THROUGH SOCIAL MEDIA
MARKETING

2. WHAT IS BRAND AWARNESS IN SOCIAL MEDIA
Enchase to grow your business by marketing through various digital media platforms in which
consumers are familiar with the qualities or image of a particular brand of goods or services.
HOW CAN SOCIAL MEDIA BE USED TO PROMOTE YOUR BRAND
 Choose The Right Networks. ...
 Don't Overlook Visual Branding. ...
 Develop Your Voice. ...
 Be Consistent With Your Topics. ...
 Post Regularly. ...
 Connect With Influencers. ...
 Don't Waste Your Bio/Profile. ...
 Promote Your Profiles.
WHAT KIND OF BRANDS YOU PROMOTE THROUGH SOCIAL PLATFORMS
There are many different kind of business that can be easily promote through the social platforms like
E-commerce, Fashion Industries, Automobile OR etc.

3. WHAT IS BRAND AWARNESS CAMPAIGN
Simply put, brand awareness is the degree of a brand's consciousness in the minds of its target
customers. They're doing it to keep their target customers aware of their brands—which eventually
drives sales in the end.
WHAT ARE 4 BRANDING STRATEGIES
Branding consists of a set of complex branding decisions. Major brand strategy decisions involve
brand positioning, brand name selection, brand sponsorship and brand development. Before going
into the four branding decisions, also called brand strategy decisions, we should clarify what a brand
actually is.
HOW DO MAKE A BRAND POPULAR
 Determine your brand's target audience. ...
 Establish a brand mission statement. ...
 Research brands within your industry niche. ...
 Outline the key qualities & benefits your brand offers. ...
 Create a brand logo & tagline. ...
 Form your brand voice. ...
 Build a brand message and elevator pitch.

4. HOW DO START A BRAND AWARNESS CAMPAIGHN
Know Who You're Trying to Reach. Do yourself and your brand a favour: sit down and map out exactly
who you're trying to reach.
 Figure Out Where They “Live” Online.
 Keep Your Budget in Mind.
 Don't Forget to Track Your Results.
WHAT IS SOCIAL MEDIA BRANDING
Social media branding is managing your company image, identity and market position, as perceived by
the market, across digital networks. Characteristics include maintaining consistent brand identity across
social media platforms, usually integrating them. Social media marketing increases your brand's
awareness.
WHY IS SOCIAL MEDIA BRANDING IMPORTANT
Social Media Today argue that the purpose of social media marketing is to build a brand and increase a
brand's visibility, through building relationships and communicating with potential customers.

5. HOW DO YOU REACH YOUR TARGET AUDIENCES ON SOCIAL MEDIA
 How to Research and Locate Your Audience Using Social Media
 Discover ways to find and connect with your target audience on social media.
 Some quick market research will tell you if your audience is big enough.
 Generate pie charts of your customers' interests.
 Upload your email list to find out which prospects and customers are on different social platforms.
WHAT IS AUDIENCE STRATEGY
The definition of audience targeting is exactly what you'd expect: It's the practice of using data to segment
consumers by demographics or interests in order to find the holy grail that is the right person on the right device
at the right moment.

6. HOW DO YOU RESEARCH YOUR AUDIENCE
 Create Reader Personas. ...
 Conduct User Surveys Regularly. ...
 Use Google Analytics. ...
 Find Your Target Audience On Facebook With Facebook Insights. ...
 Find Your Target Audience On Twitter By Connecting To Your Twitter Followers Dashboard. ...
 Run An Annual Audience Survey. ...
 Monitor Your Social Activity.
HOW DO I WIDEN MY AUDIENCE
 Analyse Your Overall Strategy. Image via Flickr by miss_rogue. ...
 Enhance Your Content. You can start widening your appeal by enhancing the content on your website.
...
 Maximize Social Media. ...
 Use Analytical Tools.

7. WHAT IS NICHE AUDIENCE IN BRAND AWARNESS MARKETING
Niche Marketing is Identify Your Target Segment. It's different from other types like mass media marketing
because it doesn't try to reach every consumer or appeal to an extremely broad audience. Niche marketing
identifies a segment that has the greatest need or want for its product and tailors the message to that.
HOW DO YOU TARGET A NICHE AUDIENCES
5 Effective Marketing Tactics to Target Niche Audiences
 Involve influencers ...
 Advertise on niche websites ...
 Listen to your customers
 Google Shopping ...
 Google My Business. ..
NICHE MARKETING STRATEGY
 Marketing only to your niche
 Marketing to both your niche and your larger target audience, refining your content slightly more for the
niche
 Marketing to your target audience from the standpoint of your niche

8. WHAT ARE NICHE ITEMS
Niche products are goods or services that serve a specific customer base and product category. In many
instances, these are unique and one-of-a-kind, handmade products, making them some of the most
popular items bought online. Niche products are often made in small batch runs or on demand.
WHAT ARE DIFFERENT TYPE OF NICHES
 competition. A common demand by two or more organisms upon a limited supply of a resource; for
example, food, water, light, space, mates, nesting sites. ...
 coevolution. ...
 ecological niche. ...
 mutualism. ...
 predation. ...
 parasitism. ...
 Realized niche. ...
 Fundamental niche.

9. Thank you