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IBM Mobile First Client Presentation
- 1. © 2015 IBM Corporation IBM MobileFirst
- 2. © 2015 IBM Corporation 2 Mobile is reinventing enterprise strategy When your app disappoints users, 65% of them will not buy your other products Mobile engagement is the consumer battleground Mobile requires a new approach to IT 100% of the LOB apps in customer- facing roles will be built for mobile-first consumption by 2017 81% of companies have employee owned devices accessing their network but only 48% have a mobile security strategy The impact of mobile
- 3. © 2015 IBM Corporation 3 The opportunity for mobile Enterprise use of mobile technology is growing at 25% per year But most critical decisions still require a desktop computer The average adult has 24 apps on their phone But spends 80% of their time on just 5 of them The number of custom mobile apps will double compared to 2014 But 85% of companies have a mobile backlog of up to 20 apps The average person has their mobile devices within arms reach 90% of the time But at any given time malicious code is infecting more than 11.6 million of them Creating opportunity to reinvent the nature of work Raising the stakes for real time relevant engagement Making speed and agility more critical than ever Making security as important as convenience
- 4. © 2015 IBM Corporation 4 + Making big data insights actionable on mobile devices requires an elegant and intuitive user experience, designed exclusively for mobility + Winning the battle for mobile mindshare requires delivering personalized content and experiences to individual users + Mobile apps are always on, require rapid updates and need to pull enterprise data from inflexible back end systems + Mobile blends work and personal technology forcing companies to support many usage models - corporate owned, BYOD and shared devices and data Each new mobile touch point represents both a new opportunity and a new reality.
- 5. © 2015 IBM Corporation 5 Use mobility for a New Way to Work Enabling the most critical employees with the best and most intuitive mobile capabilities and insights available.1 2 Use mobility as a New Way to Engage Customers Use mobile to capture growth opportunities by attracting, engaging and delighting customers wherever they are. 3 Use mobility as the New Way Forward Rapidly increasing mobile deployment while securing, integrating, and managing every aspect of the mobile enterprise. Three drivers of success in mobility
- 6. © 2015 IBM Corporation 6 Put mobile first for a new way to work1
- 7. © 2015 IBM Corporation 7 Mobile first enterprises attract, engage and delight customers wherever they are Put mobile first for a new way to engage2 © 2015 IBM Corporation 7
- 8. © 2015 IBM Corporation 8 Mobile first enterprises quickly deliver high quality apps with a modular platform that supports business requirements for speed, and agility Put mobile first for a new way forward3 © 2015 IBM Corporation 8
- 9. © 2015 IBM Corporation 9 Mobile first enterprise makes mobile secure and convenient 3 Put mobile first for a new way forward © 2015 IBM Corporation 9
- 10. © 2015 IBM Corporation 10 IBM MobileFirst delivers apps, infrastructure and ways to engage that are designed exclusively for mobile users, personalized with data, highly secure and convenient.
- 11. © 2015 IBM Corporation 11 Apps aligned to business strategy Jumpstart ability to realize value from apps High user adoption Tap unto new business opportunities quickly Transform best resources – employees – into your most productive assets Reinvent your business
- 12. © 2015 IBM Corporation 12 Apps that deliver personalized, relevant, timely information in the moment Apps so intuitive, they’re impactful in no time Apps that revolutionize industries, one process at a time Apps so smart, they help predict your next move Plan Flight Advise & Grow Incident Aware Expert Tech Mobile Transformation Simplified with an Integrated Offering Reinvention is within reach. MobileFirst for iOS Apps tailored for your industry. Empowers employees Solves industry pain point Powered by analytics Made first for mobile
- 13. © 2015 IBM Corporation 13 Engage your customers in new ways Design and test innovative services, products and experiences Gain insight into how different customers use mobile differently Access new engagement points and methods to acquire and grow customers Fast-path integration of the physical and digital customer experience
- 14. © 2015 IBM Corporation 14 IBM Marketing Cloud makes it easy to design and automate integrated mobile marketing Connect customer (or prospect) data dots across digital touches Design cross-channel journeys integrating mobile web, email and push messages Understand customer behavior across mobile web, email and apps Mobile is the must-win marketing battleground UNDERSTAND DESIGN ENGAGE Engage and delight individuals with contextually relevant content while they are on the move Personalize engagement in context of time with real-time detection of user presence within or around a location.
- 15. © 2015 IBM Corporation 15 Engaging app users in the right context Build, integrate and manage apps at scale Facilitate access to needed data and services Capture user feedback and continuously improving User experience as the starting point of app design Deliver apps that are secure and scanned for vulnerability Standardize development tools with scalable, repeatable approach to building apps Employ agile processes to deliver with speed
- 16. © 2015 IBM Corporation 16 Making good apps into great apps. The New IBM MobileFirst Platform New or Existing App APIs IBM MobileFirst Platform Modular Services Software or As-a-ServiceOn premises Cloud Systems of Record Systems of Insight Cloud Services Contextualize & PersonalizeSecure Continuously Improve Enrich With Data Native HTML5 Hybrid 3rd party tools
- 17. © 2015 IBM Corporation 17 Secure mobile devices, apps and content Apply best practice policies and tools to support users and take automated actions Manage the provisioning and deployment of devices for BYOD, corporate, and shared use case models Enable the secure deployment and availability of apps, content while separating work and personal data Prevent loss of sensitive data that can compromise a company’s reputation and integrity Deliver secure user access and protect mobile transactions that are connecting to your network
- 18. © 2015 IBM Corporation 18 Secure Document Sharing Content Collaboration Mobile Threat Management Malware Protection Mobile Enterprise Gateway Enterprise Access One security and management platform for all your mobile assets IBM MobileFirst Protect Manage and secure devices, apps, content, and user access in the enterprise Advanced Management Visibility & Control Secure Productivity Suite Mobile Workplace
- 19. © 2015 IBM Corporation 19 IBM has an extensive range of Mobility services to help you plan and execute your mobile strategy We offer services to help you with: Mobile strategy Mobile app development Mobile device management Mobile infrastructure Mobile security
- 20. © 2015 IBM Corporation 20 Innovation Leadership Growth Experience Resources IBM is the ONLY Vendor named a Leader in Seven Gartner Magic Quadrants related to Mobile IT1 IBM issued more patents for mobile technologies than any other company in 20144 IBM’s Mobile Business Tripled in 20142 IBM has helped over 5000 clients become mobile enterprises2 including 80% of the largest airlines, major banks and discount retailers3 IBM has the worlds largest digital agency and mobile consultants and experts2 IBM MobileFirst is the partner of choice for enterprise mobility
Notas do Editor
- It’s no secret that mobile has fundamentally changed the ways that we live, work and play. From an enterprise perspective though, if we look beyond the new world of our more mobile workforces, we can see mobile impacting business in even bigger and more profound ways. First, mobile is reinventing enterprise strategy. Mobile capabilities are disrupting traditional business models, providing businesses with new sources of data and insight, and driving top- and bottom-line results. Companies are shifting decision making to the front lines of their organizations where employees can interact and take action in real time. As a result, 100% of the LOB apps in customer-facing roles will be built for mobile-first consumption by 2017. (1) Second, thanks to incredible global adoption rates – even (and especially) in growth markets – mobile engagement is the consumer battleground. Unlike a few years ago when simply having a mobile app was sufficient, consumers are increasingly savvy and demanding of the mobile experience. It is impacting not only their decision to do business with a company in a given moment, but also future purchase intention. In fact, 65% of app users say that a poor mobile experience will stop them from making other purchases from a company. (2) Finally, mobile is having a huge impact on enterprise IT. The mobile world operates at speeds that make old paradigms for application development, security and infrastructure obsolete. App demand is booming, but manual processes, complex data integrations and cross-platform capabilities slow down development. On the device side, companies that once owned all of the data and hardware that accessed their networks now must contend with apps, data and devices that are not directly within their control. And skills availability continues to plague most organizations. Mobile requires a new approach to IT and organizations that cannot quickly and adequately adapt will fail to fully realize the benefits of mobility. Sources: IDC FutureScape: Worldwide Mobile Enterprise Applications and Solutions 2015 Predictions http://www.idc.com/getdoc.jsp?containerId=prUS25350514 “IBM Mobile App Consumer Survey”, a commissioned study conducted by Forrester Consulting on behalf of IBM, September, 2014 http://www.ibm.com/mobilefirst/us/en/good-apps-bad-apps.html IBM Institute for Business Value, The “upwardly mobile” enterprise: Setting the strategic agenda https://www14.software.ibm.com/webapp/iwm
- Along with its tremendous impact on the enterprise, mobile is also opening up valuable new opportunities. With mobile we can: Reinvent how we work. More of us are using mobile technologies at work. In fact, use of mobile in the enterprise is growing at about 25% per year. (1) Unfortunately, many companies that have developed strategies for mobile haven’t yet moved beyond using mobile as a new way to transact with customers or communicate with employees. But by combining mobile and analytics to serve up rich data on location and in context, we can empower employees to quickly acquire new skills, work better with their organizations and improve decision making. Enable relevant engagement in real time. The ubiquity of mobile and the proliferation of apps is creating an intense battle for mobile mind share. If everyone has an app – and research shows that out of the two dozen apps each of us has on our phones that we spend 80% of our time on just five of them – how do you stand out? (2) Successful companies are using data to design engagement systems that seamlessly connect with customers across all channels and turn each new mobile touch point into an opportunity to attract new customers and deepen relationships with existing ones. Prioritize speed and agility. This year, the number of custom mobile apps will double compared to 2014. (3) Organizations are already struggling keep pace with app requests thanks to the complexity of multiple platforms; the need to continuously update and improve apps; and complex and time consuming backend integration requirements. As a result, 85% of companies of a mobile app backlog of up to 20 apps. (4) With speed and agility as a top requirement, now is the time design a unified approach to mobile systems, platforms and operating models to deliver new levels of integration while managing all manner of complexity. Make security as important as convenience. For most of us, our mobile device is within arm’s reach 90% of the time. (5) And in the race for mobile mind share, it’s tempting to prioritize speed over security. In fact, about 65% of companies admit that the security of mobile apps is sometimes put at risk to meet customer demand. But at any given moment, malicious code is infecting 11.6 million of our mobile devices. (6) A mobile first approach is reliant on enterprise-grade security robust enough to ensure that the apps, devices, data and transactions involved in mobile interactions are trustworthy. Sources: Bring Your Own Device (BYOD) & Enterprise Mobility Market Global Advancements, Market Forecast and Analysis (2014 – 2019) https://w3-03.sso.ibm.com/marketing/mi/compdlib.nsf/41b3dc2211cc2f6ac12566a200259ba4/20a877a7a24e1d6700257cf60039f6d2/$FILE/Bring%20Your%20Own%20Device%20(BYOD)%20&%20Enterprise%20Mobility%20Market%20(2014%20-%202019).pdf Forrester’s US Consumer Technographics Behavioral Study, August 2014 to October 2014 IDC http://www.idc.com/getdoc.jsp?containerId=prUS25285614 Outsystems; http://www.outsystems.com/company/news/2014/mobile-trend-statistics/ Morgan Stanley, 2013 (link pending) IBM and Ponemon Institute The State of Mobile Application Insecurity” http://ibm.co/1F595xW
- Mobility can unlock new opportunities for companies, but fully realizing these benefits does not come without its challenges: Front-line decision making on mobile is hard because the experience must harness the power of big data and information that is locked in Systems of Record that weren’t designed for mobile access. All of the information must be delivered in an easy-to-use and intuitive interface that makes it easy for front-line employees to take action at the right moment. Mobile engagement is hard because ever-changing customer expectations mean that you must deliver the desired information – not just any data will not do. Content delivered to mobile has to be personalized in ways that are responsive to context, seamless across touch points and that earn loyalty through differentiated experience. Delivering good apps is hard because they require constant user feedback, monitoring and release of revisions. Outside the network’s protection, mobile apps and data require specific governance. Mobile apps must capture, interpret and act on disparate context sources in real time. Mobile speed and scale requires new integration and database approaches for app developers. Protecting the mobile enterprise is hard because enterprise-wide mobile deployment — fueled by the Bring Your Own Device (BYOD) trend — continues to grow. Mobile apps are creating new and efficient workflows for employees. Seamless access to work data, emails and content is growing in parallel, enhancing the productivity gains from these trends. While the proliferation of mobile devices provides great flexibility and agility for organizations, it also increases the complexity of data protection. As mobile grows, so too does the security threat landscape. Maintaining visibility into who is connecting to corporate data — and with which devices — becomes increasingly challenging.
- In our work with 5,000+ enterprise mobility clients, we’ve observed patterns and use cases that are repeating themselves across industries. We have distilled these patterns into 3 drivers of success in mobility that can enable you to act strategically, no matter where you are on your mobile journey. First, use mobility for a New Way to Work. Put the latest mobile devices in the hands of your employees to provide the data needed to improve skills, provide superior service and to make better decisions when and where they are needed. Envision and then create new ways of doing business and getting work done. Be bold. Map and redesign processes and workflows. Integrate analytics into redefined role-specific workflows. You’ll empower employees to make better decisions. And that will allow your organization to improve the customer experience, productivity, cost, or responsiveness. Second, use mobility for New Ways to Engage Customers. Deepen customer relationships by incorporating intelligence and context into all customer engagements. Leverage data about behavior, time, location, and preferences to inform engagement. Orchestrate the customer journey with mobile. Design contextually relevant mobile engagement strategies to attract and delight customers, and to influence action. Monetize your mobile interactions Make mobile a revenue-driver by adopting it as a new selling channel and by using mobile to deliver personalized marketing that extends brand reach. Third, use mobility as the New Way Forward Be agile. Adopt a flexible and agile approach to deliver and continuously improve apps that integrate back-end Systems of Record and 3rd party cloud services with dynamic mobile system of engagement. Secure every touch point. Provide enterprise wide mobile deployment – from apps to content and devices to data and infrastructure - that is secure and convenient. Take a strategic approach to infrastructure. Develop a mobile infrastructure strategy to connect clients and employees with systems and data.
- If you think back at how your personal life has changed over the last seven or eight years through mobile, I think you will agree with me that it’s changed more than our professional lives have changed. Mobile has enabled what we call these moments of “wow.” A great example is Shazam. You open the app, it listens to a song, and “wow” it tells you what it is, and gives you an opportunity to act – you can buy the song or today you can add it to your Spotify list to play again later. This is just one of many mobile “wow” moments we experience in our personal lives. But how many of us can say that we’ve had these same moments in our professional lives? At the core of the Apple and IBM partnership we believe we can change that and as we do, we will fundamentally redefine the ways that employees interact, learn and perform. To really reimagine work in the enterprise will take a new class of mobile application. Apps that will revolutionize industries, one process at a time. IBM MobileFirst for iOS apps: Make complex data consumable. The Plan Flight app helps pilots estimate how much fuel is needed for their upcoming flight on one intuitive screen. In seconds, the app can calibrate different fueling scenarios by accessing stores of flight data, current and historical weather patterns, and information from air traffic control — so that pilots can make well-informed decisions. In terms of user experience, this is ground-breaking simplicity for an extremely complex data-analytics scenario. Deliver personalized, relevant information, in the moment. The Advise and Grow app for iPad, which helps small business bankers access credit data, customer profiles, and competitive information in just a tap. Since small business bankers are often making “house calls” to their client sites, it’s valuable to have visibility into relevant account information on the spot. Provide incredible insights at the time of engagement. The Incident Aware app leverages location-based services and advanced iOS technologies to empowers police officers with greater insights in emergency situations. Officers can use the app to look at a bird’s-eye view of the scene’s perimeter; the location of those involved in the accident; and live video feeds (if available) updated in real time on their iPhones. The app can also calculate risk and provide visibility into when and where other responders will appear. These are just three examples. We’re developing solutions in the most impactful industries, expanding across key verticals over time. To attain the targeted level of transformation we’ve put together a litmus test of four key criteria that every mobile app must pass. Solves Industry Pain Point. Every app will solve a specific industry pain point that unlocks significant value in a particular work flow. We’re focusing on pain points best solved by a mobile solution. We know from experience that not every problem is best solved by mobile - so we’re investing in the ones that make sense for mobile. Powered by Analytics. This is huge. The exponential power that big data and analytics can have — when made easily accessible on demand — will transform the way we work. And yes, we know these apps have to meet your security requirements or it’s a no-go. The apps we’re building will take full advantage of all the enterprise security features built into iOS, making them available without compromising your proprietary data. Designed First for Mobility. This means designing apps from the ground up for mobile use. They are not carbon copies of a desktop app or electronic versions of a paper form or a repurposed web app. They are exclusively designed for iOS; leverage the unique functionality of iPad and iPhone; and have an intuitive, engaging user experience. Empowers Employees. These apps enable employees to complete tasks, make decisions and collaborate like never before by providing access to the information they need at a moment’s notice, at their fingertips. This is what we mean by redefining mobility — unlocking the freedom to get the job done, wherever that may be, and empowering end users with access to this incredible cache of big data and analytics on a mobile device they know and love. Again, Apple and IBM will be collaborating closely to develop apps that conform to this set of criteria.
- Mobile has set a new bar for the kinds of experiences that we all expect to have. The number of products and services providers in the market means that people have abundant choice and relatively low barriers to selecting a new provider who offers better experiences. Leading companies are designing more meaningful customer experiences that start on mobile devices and then span across applications, devices and time. They are using these new mobile customer experiences to deepen customer relationships; better orchestrate the customer journey; and more effectively monetize mobile interactions. For example, ING Bank, one of the largest banks in Europe, wanted to differentiate its mobile banking channel in Turkey. Known for its progressive approach to banking for individuals and enterprises, ING is all about “empowering people to stay a step ahead in work and life.” In this spirit, ING had already introduced one of the first banking apps and a mobile payment solution to the Turkish marketplace and they wanted to design a proactive approach to: Create exceptional mobile banking experiences; Prevent customer frustration and negative sentiment; and, Increase mobile conversion rates by keeping existing customers engaged and by persuading more people to sign up as ING Bank clients Solution: ING enabled their already innovative mobile banking app with SaaS push notification technology from IBM Mobile Customer Engagement. This allows customers to log-in to their bank account from their mobile; receive targeted and relevant offers at the right moment; and get one-on-one financial alerts. Now, ING Turkey customers not only enjoy the convenience of mobile, but also get best-in-class services with in-app inbox features that allow them to store and retrieve offers when they need them – so it’s faster and easier to find what they need when they need it, and they have greater visibility into their accounts. ING also took a proactive approach to improving the mobile customer experience with IBM Tealeaf CX Mobile. With Tealeaf they can quickly and easily visualize individual customer mobile sessions to understand why a user drops or abandons a process. They can also automatically detect where their customers are running into challenges in the mobile experience, take actions to address the issues and then re-target those customers. Now, ING Bank has a real understanding of how customers are really using their mobile services – in both expected and unintended ways – and design campaigns to engage them based on these insights. Results: For ING Bank in Turkey, push notifications are helping customers feel more comfortable using their mobile devices for a wide range of services. The bank can now respond to inquires and issues in a more timely fashion, making customer service more responsive and maximizing customer engagement with more targeted, relevant mobile offers. ING improved also customers’ mobile experiences and their mobile conversion rates immediately went up by using the mobile insights to optimize new app features and processes. For competitive reasons, ING is not yet comfortable sharing quantifiable results. However, this year we worked with Forrester on what they call a Total Economic Impact – or TEI – report on Tealeaf CX Mobile. Forrester found that for Tealeaf CX Mobile is that, adjusted for risk, a typical company should expect to achieve about a 196% return on investment in just over 4 ½ months. This is achieved, in part by incremental revenue driven by: a 2% boost in mobile conversion rates a 1.5% increase in customer retention rates a 60% reduction in IT time spent on reproducing mobile issues savings from mobile development prioritization …and a 30 second decrease in average call center handling time.
- Businesses see opportunity in ever-increasing use of mobile as the first point of engagement and are rapidly increasing their mobile deployments to take advantage of it. At the same time, the speed of the market and the complexities of working with various Systems of Record mean that companies can’t deploy enterprise grade mobile capabilities without a more agile and iterative approach. This becomes as much an operational challenge as it is a technological one: a unified approach to mobile demands systems, technology platforms and even a core operating model designed with mobile in mind, to deliver new levels of integration while managing all manner of complexity from heightened security requirements. Forward thinking companies are: Using new mobile technologies that are flexible, agile and standardized, to deliver secure apps that integrate back-end systems of record, analytics and cloud services. Providing enterprise wide mobile deployment – from apps to content and devices to data and infrastructure - that is secure and convenient. Developing a mobile infrastructure strategy to connect clients and employees with systems and data. For example, Comdata Inc. is a business-to-business provider of electronic payment solutions. The company pioneered electronic payments for the trucking industry, delivering comprehensive controls and insights for managing fuel and fleet expenses. Based in Brentwood, Tennessee, the firm employs more than 1,200 people. Helping drivers make better decisions As a provider of payment cards to trucking fleets, Comdata has an interest in helping minimize fuel costs. Unfortunately, drivers who carry Comdata payment cards often pay too much when they refuel; research shows they could find lower prices more than half the time. This goes beyond finding the lowest price displayed at the pump. Fleets often negotiate fuel discounts, but drivers might not know where the discounts apply. In addition, fleet operators face a shortage and high turnover of drivers. If Comdata could help operators minimize fuel costs and improve the driver job experience, the company could gain a competitive edge. Comdata has an application to collect and analyze fuel-purchase information after the fact, which fleet managers use to assess driver performance, but it doesn’t help drivers in real time. The challenge was to develop a mobile app linked to Comdata payment cards that would improve drivers’ on-the-road decisions. The app, for both iOS and Android devices, would need to sort through real-time fuel prices, previously negotiated discounts and geo-location data to pinpoint the driver's location and suggest the next best place to refuel. Competitive pressures meant Comdata had to develop, field test and roll out the app quickly. It would require integration with 40 years of Comdata’s stored data and intellectual property for fleet management and with large volumes of structured and unstructured geospatial data from external sources. Further, Comdata needed scalable throughput to meet high expected demand. Providing payment cards to Federal Express, United Parcel Service, Ryder System and other fleet operators large and small, Comdata has 350,000 potential app users, approximately 10 percent of the total US trucker population. For assistance Comdata teamed with PointSource LLC, an IBM Premier Business Partner expert in mobile strategy and app development. Together they created FleetAdvance Mobile, an app for iOS and Android devices that meets every requirement. Key to the project’s success was their choice of the IBM MobileFirst Platform portfolio. IBM MobileFirst Platform Foundation software accelerated development by enabling programmers to code and manage multiplatform apps from one code base using familiar web languages such as HTML and JavaScript. The platform streamlined app management by pushing updated versions directly to users, bypassing the app store. It integrates with IBM MobileFirst Quality Assurance software, a service that helped developers analyze user sentiment and quickly test multiple iterations. During beta testing truckers could offer feedback on buggy screens or features by shaking their phones to forward a screen shot to developers. Further accelerating development was the IBM Cloudant Dedicated Cluster NoSQL database as a service Thanks to its mature and sophisticated geospatial capabilities, the solution freed developers to focus on creating the app itself, rather than struggling to shoehorn structured and unstructured geospatial data into a traditional database. The scope of the data stores is impressive. For real-time, on-the-road data, Comdata partnered with a service provider that collects 60 billion data points per month and receives 700,000 3-D data points every second from hundreds of cars across 97 countries. The Cloudant database stores and performs complex geospatial map reduction queries on this data, which integrates with Comdata’s internal data sources. Query results are displayed in an intuitive interface within IBM MobileFirst Platform Foundation software. Comdata also used IBM DevOps services to help developers and operations staff collaborate on a rapid, agile and iterative development process.
- As enterprise mobile adoption grows, creating greater flexibility and agility for organizations, so too do the challenges of securing and managing a complex, new mobile ecosystem. Leading companies are making it a priority to simplify mobile security and management while still delivering enterprise-grade capabilities for protecting devices; securing content and collaboration; safeguarding applications and data’ and managing user access and fraud. Bancroft, a non-profit organization that provides educational, vocational and rehabilitation services to adults and children with developmental disabilities, is one example. Together, IBM and Bancroft are collaborating on an iPad program that puts mobile apps securely in the hands of classroom teachers, clinical staff and school administrators to better engage with students and improve the learning experience. A longtime leader in using technology to empower individuals, Bancroft initiated an iPad program that enables its special education team to use instructional apps to teach students basic subjects, such as math and English, and assistive technology apps to help students with disabilities overcome physical challenges. The program puts mobile apps in the hands of classroom teachers, clinical staff and school administrators to better engage with students and improve the learning experience. Bancroft is using IBM MobileFirst Protect (formerly MaaS360) to help secure and monitor the iPads and easily manage app updates. By delivering mobile apps over a flexible cloud infrastructure and into the hands of students, instead of relying on traditional paper textbooks and on-premise learning software, therapists and educators are now equipped with greater flexibility and the ability to quickly update and customize Bancroft students’ curriculum. Students’ families can potentially save thousands of dollars each year by using widely available and free interactive learning apps, versus expensive and traditional educational materials, such as books and PC-based software. Additionally, Bancroft clinical staff utilize iPads to improve their ability to make decisions about the health and well being of students outside the classroom – including conducting therapy sessions and creating personalized development programs. As a result, they must adhere to the school’s strict confidentiality standards and HIPAA compliance requirements. The cloud-based MobileFirst Protect offering enables Bancroft information technology (IT) staff to remotely lock and wipe data if a device is lost or compromised in any way. The school has also been able to cut the time the help desk spends managing apps by at least two days a month.
- To speaker: Read / paraphrase text on slide
- In speaking with business stakeholders across different companies, these are the key points raised that when ignored, become challenges in their journey to reinvent and transform their business through their mobile strategies. Key to success is aligning apps to the business strategies and priorities. Likewise acting with speed – are you able to tap unto new business opportunities by empowering your employees more quickly? Is your app designed in such a way that high user adoption is a given and armed with the apps, your employees are able to change the way they work, interact with clients and be more productive all around. Organizations who look at their approach end to end have a higher likelihood of success in seeing value from their mobile transformation projects.
- Reinvention doesn’t have to be a long arduous process. Nor do you have to start fast, fail fast and begin again as has been more the norm in the early stages of mobile app projects. We have simplified and accelerated your ability to see value and transform how work gets done. What IBM brings to the table is an incredible legacy in enterprise. Our depth of experience in consulting, analytics, and enterprise software is unmatched. IBM MobileFirst for iOS apps are ushering in a whole new generation of enterprise apps. These distinctive apps will provide enterprises with the legendary ease of use and capabilities of iOS combined with IBM's deep industry knowledge, consulting, and delivery services. To attain the level of transformation we’ve been talking about, we put together a litmus test of four key criteria that every app must pass. I’d like to take you through each one. Solves Industry Pain Point. Every app will solve a specific industry pain point that unlocks significant value in a particular workflow. We’ve chosen to focus on pain points best solved by a mobile solution. We know from experience that not every problem is best solved by mobile, so we’re only investing in the ones that make sense for mobile. Powered by Analytics. This is huge. The exponential power that big data and analytics can have — when made easily accessible on demand — will transform the way we work. Every app will be powered by analytics. And yes, we know these apps have to meet your security requirements or it’s a no go. The apps we’re building will take full advantage of all the enterprise security features built into iOS, making them available without compromising the proprietary nature of your data. Designed First for Mobility. What we mean here is designing apps from the ground up for mobile use. Apps that are not carbon copies of a desktop app, electronic versions of a paper form, or a repurposed web app. These user-centric apps will be exclusively designed for iOS, leveraging the unique functionality of iPad and iPhone — and all with an intuitive, engaging user experience. Empowers Employees. These apps will enable employees to complete tasks, make decisions, and collaborate like never before by having access to the information they need at a moment’s notice, at their fingertips. These apps will require minimal training and level the playing field — reducing the gaps and variability in experience. This is what we mean by redefining mobility — unlocking the freedom to get the job done, wherever that may be, and empowering end users with access to this incredible cache of big data and analytics on a mobile device they know and love. SAMPLING OF APP HIGHLIGHTS: Plan Flight (Travel & Transport) addresses the major expense of all airlines—fuel—permitting pilots to view flight schedules, flight plans, and crew manifests ahead of time, report issues in-flight to ground crews, and make more informed decisions about discretionary fuel. Passenger+ (Travel & Transport) empowers flight crews to offer an unmatched level of personalized services to passengers in-flight—including special offers, re-booking, and baggage information. Advise & Grow (Banking and Financial Markets) puts bankers on premise with their small business clients, with secure authorization to access client profiles and competitive analyses, gather analytics-driven insights to make personalized recommendations, and complete secure transactions. Trusted Advice (Banking and Financial Markets) allows advisors to access and manage client portfolios, gain insight from powerful predictive analytics—in the client’s kitchen or at the local coffee shop, rather than the advisor’s office—with full ability to test recommendations with sophisticated modeling tools all the way to complete, secure transactions. Retention (Insurance) empowers agents with access to customers’ profiles and history, including an analytics-driven retention risk score as well as smart alerts, reminders, and recommendations on next best steps and facilitation of key transactions like collection of e-signatures and premiums. Case Advice (Government) addresses the issue of workload and support among caseworkers who are making critical decisions, one family or situation at a time, on the go. The solution adjusts case priorities based on real-time analytics-driven insights, and assesses risk based on predictive analysis. Incident Aware (Government) converts an iPhone into a vital crime prevention asset, presenting law enforcement officers with real-time access to maps and video-feeds of incident locations; information about victim status, escalation risk, and crime history; and improved ability to call for back-up and supporting services. Sales Assist (Retail) enables associates to connect with customer profiles, make suggestions based on previous purchases and current selections, check inventory, locate items in-store, and ship out-of-store items. Pick & Pack (Retail) combines proximity-based technology with back-end inventory systems for transformed order fulfillment. Expert Tech (Telecommunications) taps into native iOS capabilities including FaceTime® for easy access to expertise and location services for route optimization to deliver superior on-site service, more effective issue resolution and productivity as well as improved customer satisfaction.
- Successful CMOs use mobile to capture growth opportunities by attracting, engaging and delighting customers wherever they are. Resulting in the ability to deepen customer relationships, engage in context by leveraging insight about that customer ---- behavior, time, location, and preferences to inform engagement. A new way to engage customers means the physical and digital experience is seamless for them, differentiated and inspires action.
- We understand that Mobile cannot be looked at in isolation because your customers expects synergistic, seamless, and smart interactions throughout all your channels and systems of engagement. But more and more, Mobile is always on, the de-facto and most personal way your customers are going to interact and experience your brand promise. This is why we have integrated within our Marketing Cloud solution our Mobile Marketing capabilities. Designed first for Mobile while ensuring that the omni-channel experience is consistent throughout. Some of the capabilities: Universal Behavior – Capture every mobile action and manages behavior across every digital and offline channel to build unparalleled insight into each individual Single Identity – Customers are mobile but interacting with different touch points while on the move. Single identity connects every customer interaction into a single view Location - offers the only complete location-based messaging solution enabling enterprise marketers to communicate with users throughout the entire customer journey Interaction Engine – automated programs to get personal with each customer, one at a time and in real-time Multi-Channel – Communicate across platforms – Sends personalized messages everywhere each customer prefers to connect either mobile email. SMS, push or the web Analytics– Understand path to revenue – Discovers customer preferences by analyzing data from all devices and channels and optimized for delivery through mobile interactions.
- Most companies have a backlog of up to 20 apps, how can you keep up with the growing demand by the business? Note to presenter: Asked the bubbles in the form of a question – are you able to get your users feeding into the requirements and design before you build your app? Do you have a standardized approach and tools with a repeatable process in building apps? With all the threats, have you scanned your apps for vulnerability before launching it for production? Have the ability to capture user feedback and incorporate that into a dev app lifecycle for continuous improvement? etc
- IBM MobileFirst Platform delivers rich services and then integrates them for an end to end experience for mobile development and operations teams Some of the top challenges for the CIO, VP of App development: “Mobile app users are demanding. If my app is not delivering a great experience I need to know.” Mobile opens up a new set of security considerations. Our reputation is on the line.” My users want to be even more productive. Personalization based on the device’s context is a huge opportunity. ” “I need my development teams focused on creating great app experiences, not figuring out how to integrate or store data.” Most CIOs are dealing with the spiking demand for apps with increasing user expectation for great apps. What is new / different for them: Data at the speed and scale of mobile requires new integration and database approaches for app developers Mobile apps are more difficult to protect since they’re outside the network’s protection Creating compelling apps requires constant user feedback, monitoring and revision Making apps relevant means capturing, interpreting, and acting on context in disparate sensing infrastructure and data sources in seconds From a front- and back-end perspective, great apps: Make it easier to get the data you need to your app (to do more on the device, support better decision making, etc.; Tailor the approach to security to address risk & data protection for your enterprise needs; Enable end to end operations to reduce maintenance costs and facilitate continuous delivery (version management, performance visibility, usage stats, centralized troubleshooting); and, Get better information to development teams / product owners to produce a more effective experience.
- New technologies introduce new risks, in fact, businesses are adopting cloud and mobile technologies at unprecedented rates. This influx of new innovation, technologies, and end-points push more and more business transactions outside company walls and completely transform enterprise security as we know it. As the traditional network perimeter around the data center permanently dissolves, it is more difficult to defend company data from the increasing gaps in security, and to verify that users accessing data are protected. In one study, 70% of security executives expressed concern about cloud and mobile security. (2013 CISO Survey, IBM) Theft or loss of mobile devices, privacy concerns associated with cloud, and accidental sharing of sensitive data are some of the key fears. And, according to the (Q12015 IBM X-Force Threat Intelligence Quarterly Report), at any given time, mobile malware is affecting 11.6 million mobile devices. Without dynamic protection, an organization may spend more time recovering from attacks than it does preventing them. And those who do not prepare for change are leaving their companies dangerously exposed. …and traditional security practices are unsustainable
- IBM MobileFirst Protect manages and secure your devices, apps, content and user access in the enterprise. In this new mobile age, time to value and time to trust is more critical than ever because things change so quickly and unexpectedly. What if you could manage and secure your mobile devices and apps this fast and with tangible ROI? What would that mean for your business? We surveyed our customers late last year and this is the type of success and value they’ve achieved: We asked them how long did it take you to set up, configure, and deploy IBM Mobilefirst protect 60% percent of customers said it took less than 4 hours. 75% percent of customers said it took less than 8 hours. That’s rare for enterprise software, and especially for MDM. And you don’t need any professional services to do it. We’re also delighted that we have a 97% renewal rate for this offering We also asked our customers to tell us the annual cost savings. This includes hardware, software, and staff resources for initial start-up, training, and ongoing support. And we’re most excited by the fact that 86% of customers said they saved between $30-150K per year with IBM MobileFirst Protect. A few things to highlight (optional) Lower costs. Fewer competing systems of record. Handle enterprise data and support BYOD, etc Support any device – iOS, Android & Windows Phone Equal security w/o the infrastructure costs Lower carrier costs Drive user satisfaction and business innovation Integration with entire ecosystem with proven, known technology components Single entry point in the DMZ to secure & control access to enterprise resources with a gateway for applications, users and APIs -- No need for a private network; you can come over the internet with the same private network-security. Extend your Mobile security simply and easily with DataPower and its ISAM proxy module. It is an extension of your existing investment. Fine-grain security for mobile apps and APIs delivers better enterprise control. Rather than managing security at one level; you can make different choices for security levels.
- In addition to offering the solutions that companies need to infuse mobile through out their organizations, IBM also offers a host of consulting services designed to help clients set their mobile strategy, re-imagine their interactions with customers, seamlessly integrate mobile into their traditional workplace and manage this mobile environment in an optimized and secure way. In fact, IBM has been named the first and only leader in the Gartner Magic Quadrant Report for Managed Mobility Services. IBM has helped thousands of clients with our mobility services. Here are some examples: Krones Challenges Needed BYOD strategy & guidance on which mobile device platforms and usage-models to support in the future Select examples: Solution Delivered Infrastructure Consulting Services to assess mobile IT infrastructure Established BYOD program aligned with Krone’s legal & security requirements Benefits Provided a blueprint for mobile infrastructure strategy Supported improved collaboration and productivity across the enterprise ----------------- Kochi University Challenges Needed to update its mobile environment to improve hospital care and quality Needed to improve medical staff productivity and reduce operating costs Solution Implemented Virtualization Services Restructured client’s architecture for Apple devices Benefits 60% reduction in multiplatform development costs when developing for 5 platforms Provided a broader range of applications enabled on multiple devices ----------------- Major US retailer Challenges Needed to improve customer loyalty and deliver a differentiated brand experience Solution Implemented Network Services and Presence Zone solution Delivered a unified customer experience across multiple channels by engaging in-store shoppers with real-time, relevant interactions Benefits Made omni-channel commerce a reality to drive revenue and profit across all channels Gain insight from in-store customer behavior Differentiate the customer experience Deliver exceptional customer service and brand experiences ------------- Global industrial client Challenges Lacked an efficient way to account for delivery delays Needed to help implement a mobile system to record arrival & delivery times Solution Implemented Managed Mobility Services Integrated mobile devices as part of delivery operations Enabled automatic addition of a wait charge Benefits 68% improved driver productivity from delivery-tracking system Faster invoicing processing to help the client receive payment more quickly ----------------------- Challenges Needed to create a mobile application development infrastructure that would support multiple devices and create applications for customers, partners and employees Solution Delivered Application Platform Services Implemented IBM Worklight mobile platform, provided ability to develop and deploy hybrid HTML5 applications to deliver content across multiple mobile platforms Benefits 60% reduction in multiplatform development costs when developing for five platforms
- 1. Gartner 2. IBM Annual Report: http://www.ibm.com/annualreport/2014/bin/assets/IBM-Annual-Report-2014.pdf 3. Internal Analysis detailed below 4. http://www.computerworld.com/article/2906172/us-gains-in-mobile-patents-as-ibm-passes-samsung.html http://www.chetansharma.com/blog/2015/04/01/mobile-patents-landscape-an-in-depth-quantitative-analysis-4th-ed-2015/ ----------------------------------- Largest Airlines: Step 1. Stat with the super set of all mobile client detail from 2012-2014 including SWG Transactional, and GTS/GBS Signings. I received this information from IBM Finance Link to file: https://w3-connections.ibm.com/files/app#/file/f68bac60-db28-43a5-b20f-d1eae1e0f03f Step 2. Use this list to determine the largest companies in the world: http://www.forbes.com/global2000/list/#page:1_sort:0_direction:asc_search:_filter:All%20industries_filter:All%20countries_filter:All%20states Step 3: Filter the list for Airline Industry Step 4: Count the number of our clients in step 1 that appear on the list in step 3. Clients include: DELTA AIRLINES #1 Airline UNITED AIRLINES INC #2 Airline Deutsche Lufthansa AG #4 Airline JAPAN AIRLINES CO.,LTD. #5 Airline Step 1. Stat with the super set of all mobile client detail from 2012-2014 including SWG Transactional, and GTS/GBS Signings. I received this information from IBM Finance Link to file: https://w3-connections.ibm.com/files/app#/file/f68bac60-db28-43a5-b20f-d1eae1e0f03f Step 2. Use this list to determine the largest companies in the world: http://www.forbes.com/global2000/list/#page:1_sort:0_direction:asc_search:_filter:All%20industries_filter:All%20countries_filter:All%20states Step 3: Filter the list for Major Bank Industry Step 4: Count the number of our clients in step 1 that appear on the list in step 3. Clients include: CHASE MANHATTAN 2 WELLS FARGO 3 BANK OF CHINA 4 BANK OF AMERICA 5 HSBC (GBS) 6 CitiGroup (GBS) 7 BNP PARIBAS 8 BANK OF TOKYO-MITSUBISHI UFJ,LTD., 9 BANCO SANTANDER (BRASIL) S.A. (GBS) 10 4 out of the 5 largest discount retailers in the world Step 1. Stat with the super set of all mobile client detail from 2012-2014 including SWG Transactional, and GTS/GBS Signings. I received this information from IBM Finance Link to file: https://w3-connections.ibm.com/files/app#/file/f68bac60-db28-43a5-b20f-d1eae1e0f03f Step 2. Use this list to determine the largest companies in the world: http://www.forbes.com/global2000/list/#page:1_sort:0_direction:asc_search:_filter:All%20industries_filter:All%20countries_filter:All%20states Step 3: Filter the list for Discount retailer Industry Step 4: Count the number of our clients in step 1 that appear on the list in step 3. Clients include: WAL-MART 1 TARGET CORPORATION 2 COSTCO 3 AEON 4