Original idea or thought 350 words each. 1.Cultural Hegemony Conflict Perspective and the Analysis of Culture This course takes a conflict perspective in its analysis of popular culture. Based on the writings of Karl Marx, the conflict perspective claims that ideas are cultural creations of a society's powerful elite. Most people are not aware that they are being dominated, because they have false consciousness, which means that they hold beliefs they think promote their best interests when those beliefs are actually damaging to their interests. The major vehicle for the ruling class to maintain their manipulation of the masses and their hold on power involves the production of ways of thinking and seeing where their interests are seen as "universal" interests. This is referred to as ideology and is maintained primarily through cultural hegemony. 2.Role of the Media There are fewer studies examining class in television than there are about race or gender. Class permeates media content. It is interesting to examine both the class distribution of people in the media and the roles given to characters of different class status. 3.Net Neutrality In August 2010, Google and Verizon announced a proposal for new legislative oversight of the Internet. So far, public reaction has been overwhelmingly negative, with critics quick to note for example that the legislation would let the owners of mobile networks (e.g. 3G and EDGE) prioritize web traffic and thus privilege certain forms of content over others. Moreover, as Craig Aaron, managing director of Free Press points out, (Opens new window) The deal would allow ISPs to effectively split the Internet into "two pipes" -- one of which would be reserved for "managed services," a pay-for-play platform for content and applications. This is the proverbial toll road on the information superhighway, a fast lane reserved for the select few, while the rest of us are stuck on the cyber-equivalent of a winding dirt road. 4.Political Influence on the Media Tensions exist between the apparent right of the media to provide information to us, the public, and the State's need to censor certain information from being disseminated to the public. This tension has been brought to the forefront recently in American media's coverage of the war in Iraq. 5.Culture Jamming Culture jamming is the practice of turning manifestations of consumer culture—in particular, advertising images—against themselves for political ends. By parodying targeted ad images, culture jamming recontextualizes them and offers a different set of associations through which they can be read.   6.Male Gaze: According to this theory, popular culture objectifies women--that is, it represents women as objects (things to be used) and not as subjects (autonomous beings with their own desires and intentions).Objectified images of women reinforce male power and superiority by encouraging the male viewer to believe he has control over the pictured woman. The .

1. Original idea or thought 350 words each.
1.Cultural Hegemony
Conflict Perspective and the Analysis of Culture
This course takes a conflict perspective in its analysis of
popular culture.
Based on the writings of Karl Marx, the conflict perspective
claims that ideas are cultural creations of a society's powerful
elite. Most people are not aware that they are being dominated,
because they have false consciousness, which means that they
hold beliefs they think promote their best interests when those
beliefs are actually damaging to their interests.
The major vehicle for the ruling class to maintain their
manipulation of the masses and their hold on power involves the
production of ways of thinking and seeing where their interests
are seen as "universal" interests. This is referred to as ideology
and is maintained primarily through cultural hegemony.
2.Role of the Media
There are fewer studies examining class in television than there
are about race or gender. Class permeates media content. It is
interesting to examine both the class distribution of people in
the media and the roles given to characters of different class
status.
3.Net Neutrality
In August 2010, Google and Verizon announced a proposal for
new legislative oversight of the Internet. So far, public reaction
has been overwhelmingly negative, with critics quick to note for
example that the legislation would let the owners of mobile
networks (e.g. 3G and EDGE) prioritize web traffic and thus
privilege certain forms of content over others. Moreover, as
Craig Aaron, managing director of Free Press points out, (Opens
new window) The deal would allow ISPs to effectively split the
Internet into "two pipes" -- one of which would be reserved for

2. "managed services," a pay-for-play platform for content and
applications. This is the proverbial toll road on the information
superhighway, a fast lane reserved for the select few, while the
rest of us are stuck on the cyber-equivalent of a winding dirt
road.
4.Political Influence on the Media
Tensions exist between the apparent right of the media to
provide information to us, the public, and the State's need to
censor certain information from being disseminated to the
public. This tension has been brought to the forefront recently
in American media's coverage of the war in Iraq.
5.Culture Jamming
Culture jamming is the practice of turning manifestations of
consumer culture—in particular, advertising images—against
themselves for political ends. By parodying targeted ad images,
culture jamming recontextualizes them and offers a different set
of associations through which they can be read.
6.Male Gaze:
According to this theory, popular culture objectifies women--
that is, it represents women as objects (things to be used) and
not as subjects (autonomous beings with their own desires and
intentions).Objectified images of women reinforce male power
and superiority by encouraging the male viewer to believe he
has control over the pictured woman. The image positions her as
subordinate to the all-powerful
malespectator/viewer/gazer/owner.
Reply to their discussion 150 words each.

3. 1.James Lull's definition of hegemony is " the power or
dominace that one social group hods over others." The word is
derived from the Greek verb hegei sthai, which transates as "to
lead."The television show that comes to mind when looking for
examples of hegemony woud be Game of Thrones. In this story,
the wealthy class is said to have hegemony over the poor
because of their abiity to use currency to infuence society and
government. The show also portrays the dominance of males
over females. For example, there was this one scene where King
Joffery made Sansa live with him, take his torture and he also
killed her dad. Since he had so much power and dominance she
had to hide her feeings and act happy all the time. In today's
movies I
feel like there is a shift away from hegemony when it comes to
male dominace as you see more and more main female
characters but theres still a long way to go.
2.This article is based on the American economy and Mark
Karlin come up with the point that "banishing the poor,
unemployed and working class from the mainstream media
implies that they are worthless." There is truth to this argument
because on television you mostly see celebrities, politicians,
corporate elite, and the wealthy class. People with power
usually control the media and government even tho there is said
to be "freedom of speech". These people wouldn't want to spoil
the image of the great United States of America by showing
videos of poor people or that 3.6 million people earn less than
minimum wage. There are stats that show the top 300000
Americans earn as much income as the bottom 150 million.
Maybe one way to balance this would be by to increase the
minimum wage and create something called a maximum wage. I
do agree with Mark that the wealthy class is what today's
society find interesting to watch on television whether its Rob
Ford or Justin Bieber getting a DUI.
3.I really feel like Canadian Pop Culture is affected by the

4. United States of America. Most of the popular shows, movies,
and songs are created in United States. If you look at the two
famous Canadian artists ( Drake and Justin Bieber) they are
signed with American music labels. The top twenty television
shows are produced in America. There are few shows the are
Canadian produced such as Degrassi, Gilmore Girls, and
Dragons Den. The big six media companies control 90% of what
we see on television which is bad for the viewers. These
corporations slowly brainwash us with their views and beliefs
with advertisements and bias news. This limits creativity and
diversity in the media. In today's society i feel that whoever
controls the media has lots of power which can influence the
nation greatly.
4.Hollywood is always making a film that wows the viewers and
what better way to do it by involving war. War is a common
topic for many movies in Hollywood. War provides big
explosions, guns, cool equipment, and on the edge of your seat
moments, perfect for the viewers. Notably the movie Captain
Phillips stood out to me. Captain Phillips stars Tom Hanks and
involves his ship being taken over by pirates. During the movie
there is a lot of emphasis on Navy Seals Team 6. I would say
the movie acted more as a Navy Seals pitch as appose to
promoting Captain Phillips. As the movie goes on the viewer is
constantly exposed to Navy Seals Team 6. They show a strong
emphasis on the process the team takes to get to where they
have to be as well as putting emphasis on everything they do.
This includes a scene showing them building their guns,
preparing to take off in their jet, and the team parachuting from
the sky. This is the movies opportunity to show you how cool is
can be to work in the army. Not only is Navy Seals Team 6
emphasized but whats going on at headquarters in America is
also shown. This I felt was another attempt to give viewers an
idea of how many important people are involved in such a
situation. Not only does it show important people involved in
war, it attempts to shine light on every aspect of war from the

5. battlefield to the drawing board.
5. I believe that culture jamming has the potential to interrupt
the ideology of consumerism depending on the context it is
presented in. If there are consistent attempts to display culture
jamming to consumers, it will eventually begin to resonate
among people. The biggest problem with movements such as
these is the fact that not enough people know or care about the
issues for it to make a big enough difference. With the ideas of
consumerism being pushed into the minds of people on a daily
basis through advertisements, culture jamming almost seems
like a niche in many circumstances. Corporations will always
be able to reach wider audiences with the amount of money and
marketing tactics at their disposal, and this potentially makes
culture
jamming even more ineffective. I believe that culture jamming
can have the biggest potential impact when dealing with issues
that are most sensitive to consumers; mainly those associated
with health issues. The internet is a huge platform for culture
jamming to take off, as word spreads extremely quickly when
picked up by the media or through viral marketing. Advertising
is one of the most powerful tools to influence consumers, and I
believe that culture jamming can work in certain (but not all)
situations.
6.In my opinion, like men, women also objectify men sexually.
As Stewart states in her article “…And while mainstream male
nudity may not be as common as mainstream female nudity, it
does seem like women gazing upon men purely as sexual
objects”. However, the reaction for female gaze is quite
different in comparison to the male gaze. “the typical
atmosphere in such an establishment isn't one of arousal and
longing” Females view this as something “naughty” because
mainstream male nudity is not as common as mainstream female
nudity, hence the dissimilarities in reactions. Society has
shaped females in western countries as being too “delicate, too

6. tender, too dainty” for any sexual thoughts and actions.
Similarly, male body modification has drawn less attention than
female body modification because society has heavily shaped
and “ideal” beauty image for females. There are is a higher
expectations for how a female should look in comparison to
males in mainstream media.
please write in separate( total 12 file)
Original idea or thought please follow the guideline topic.