MAPC sPARKing New Ideas Parking Symposium: Presentation by Ron Ross

1. 1
MBTA Parking
March 2014 | Leading the Nation in Transportation Excellence | www.mbta.com

2. Parking by the Numbers
MBTA is the largest proprietor of off street parking in New England.
• Total Spaces: 50,538
• Total Facilities: 108
• Garages: 9 (12,395 spaces)
• Commuter Rail Lots: 69 (17,912 spaces)
• Transit Lots: 20 (12,377 spaces)
• City/RTA/Town Agreements: 10 (7,854 Spaces)
February 2014 | Leading the Nation in Transportation Excellence | www.mbta.com
Revenue (Millions)
$27.4 $28.8 $30.1 $31.3 $31.9 $33.3 $34.1 $35.0
$36.6 $37.6 $38.9 $40.4 $42.3 $43.3 $44.1 $45.0
FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16
Gross
Net

4. February 2014 | Leading the Nation in Transportation Excellence | www.mbta.com
Pathway to Pay by Cell
 Early 2010 – Pilot with Verrus.
 Good initial results moved encouraged us to
create an RFP.
 July 2010 – Launched pay by cell technology
system wide.
 Our vendor was Parkmobile
 3 year plus extension contract.
 Initial adoption rate was 15%.
 Rate grew steadily and peaked around 25%.
 February 2014 – Transitioned to PaybyPhone
Technologies.
 4 year plus a 2 year extension option.
 $012.9 per transaction fee.
 MBTA pays CC fees.
 Electronic monthly permits.
 Through extensive advertisement while
changing providers, the MBTA received a net
gain of 2,000 daily transactions in the first week.
MBTA was one of the first parking companies to go system wide with pay by cell technology.

5. February 2014 | Leading the Nation in Transportation Excellence | www.mbta.com
Benefits to MBTA
1. Eliminates Cash Transactions
2. Quicker Deposits
3. User Friendly and downloadable mobile app on multiple device platforms
4. Proof of payment receipts

6. February 2014 | Leading the Nation in Transportation Excellence | www.mbta.com
Cashless Payments / April 1, 2014
 7,672 Daily Transactions
 2,000 Monthly Permit
 9,672 Total Transactions
This represents a 48% adoption rate where pay by phone is offered.
$37, 350
$186,750
$9,711,000

7. February 2014 | Leading the Nation in Transportation Excellence | www.mbta.com

8. February 2014 | Leading the Nation in Transportation Excellence | www.mbta.com

9. February 2014 | Leading the Nation in Transportation Excellence | www.mbta.com
Municipality Clause
MBTA included a clause in the request for proposal for local cities and towns
to take advantage of the competitively low bid transaction fee of $0.129.

10. 1. Increase Revenue
2. Improve Operations
3. Improve Customer Experience
4. Environmental Sustainability
February 2014 | Leading the Nation in Transportation Excellence | www.mbta.com
Parking Plan Primary Objectives

11. 11
MBTA Parking
March 2014 | Leading the Nation in Transportation Excellence | www.mbta.com
Thank you.
Questions?