2. SECTOR DETAIL
IN WORLD ECONOMY 6% of world trade .
8% of world trade in manufactured goods. .
IN INDIAN ECONOMY 14 per cent to industrial production.
4 per cent to the country’s gross domestic product
(GDP).
3. GROWTH & DEGROWTH OBSERBED
Historical Growth During pre-liberalization period was 8.09 percent.
From 2007-2008 to 2011-12 average rate is 2.53
percent per annum .
Historical growth in Textile sector.
textile
others
Source: Calculated from ASI data
4. GROWTH&DEGROWTH OBSERVED
Projected Growth Upcoming 5 year its GDP contribution is expected
grow from 4 percent to 8 percent.
expected growth
8%
6%
4%
2%
0%
2009-13
2013-18
Source: Calculated from ASI data
5. GROWTH DRIVERS
Consumer need and preferences.
Brand conscious person.
High and middle income groups.
6. TOP PLAYERS IN SECTOR
INDIAN COMPANIES Page industries
Arvind
Bombay rayon fashion
Rupa & co.
Raymond
Source: Calculated from ASI data
7. REASONS FOR GROWTH OBSERVERD IN THE
SECTOR.
People are becoming brand conscious.
Fashion are changing rapidly.
People have become more conscious about their
appreal.
Huge competition.
Growth in income.
10. Mission and Vision
Mission- Its main focus is to
manufacturing and
distribution.
Vision- Its vision is to provide superior brand in
affordable price.
11. History and Milestones
History The company started its journey in 1990 when D P S
Kohli and his brother-in-law B S Sawheny set up
Charlie Jeans.
In 1998 the company launched the brand Koutons
and in 2002 it launched its first exclusive Koutons
brand outlet.
In the same year, the company changed its name to
Koutons Retail India.
It has a network of more than 1420 outlets
across India.
12. Continued……………………………………………….
Milestones• “Most Admired Fashion Group” at Images Fashion
Awards 2008 held in Mumbai.
• Honoured with “Brand of the Year Casual Award” by
Clothing Manufacturers Association.
• The prestigious “Chain Store of the Year” Award at
the National Awards for the excellence in Apparel
business organized by CMAI.
13. PROMOTERS OF COMPANY
The Company was incorporated with the main object
inter alia to take over the existing partnership
firm, M/s. Charlie Creations which had Mr. BS
Sawhney and Ms. Amarjit Kaur as partners (the
Firm), along with all its assets and liabilities.
Revenue of the company-32.6964 ( USD in
Millions )
(source-http//www.shine.com)
17. MARKETING STRATEGY OF COMPANY
Increase geographic penetration by
spreading the network .
Enhancing manufacturing capacities.
Target the growing segments.
Strengthen the competitive position .
Further improving our cost structure.
Pursuing potential strategic acquisitions to
complement our existing brand portfolio.
18. 4P’s of Marketing
Product-
Lighted jeans.
Latest fashion.
Price-
Affordable price –mainly high income groups.
PromotionAdvertisement- banners , pamphlets.
Sponsors – functions in college.
PlaceMetro cities.
19. SWOT analysis
Strengths In increasing level of R&D and innovation;
End uses which is an asset;
Better financial ratios;
20. Opportunity
-quick growth in textile consumption per capita
worldwide and especially in China, India and Brazil.
21. Weaknesses:
small and medium-sized companies with limited
capacity for investment;
more difficult access to credit;
lack of attractiveness of the textile industry for young
graduates;
22. Threats:
scarcity of raw materials and increasing prices;
growing pressure on prices, particularly on mature
markets;
increasing risk of copies;