You Need a Digital Platform to Turn Data Into Future Revenues by Oliver Edinger, Software AG

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here
OLIVER EDINGER
VICE PRESIDENT “IOT COMPETENCE CENTER (EMEA)”
OCTOBER 11, 2017
YOU NEED A DIGITAL PLATFORM TO TURN DATA
INTO FUTURE REVENUES

2. © 2017 Software AG. All rights reserved.2
DIGITAL PLATFORMS MATTER
Digital Transformation – A Definition
The use of new digital technologies […] to
enable major business improvements
(such as enhancing customer experience,
streamlining operations or creating
new business models)
Source: Embracing Digital Technology – A New Strategic Imperative;
MIT Sloan Management Review, Research Report 2013
Source: The IoT: Mapping the Value Beyond the Hype;
McKinsey Global Institute , June 2015

3. © 2017 Software AG. All rights reserved.3
DIGITIZATION DRIVES PLATFORM ECONOMIES
Source: How Smart, Connected Products Are Transforming Competition;
Harvard Business Review, November 2014

4. © 2017 Software AG. All rights reserved.4
DIGITAL BUSINESS PLATFORM
INTEGRATION PROCESS ANALYTICS IoT MODELING PORTFOLIOMANAGEMENT
DIGITAL BUSINESS – CREATING ECOSYSTEMS
CUSTOMERS PARTNERS
ECOSYSTEM A
NEW DIGITAL
BUSINESS MODEL A
PROCESS PEOPLE THINGS
CUSTOMERS PARTNERS
ECOSYSTEM B
NEW DIGITAL
BUSINESS MODEL B
PROCESS PEOPLE THINGS
...
ERPMOBILE BIG DATA THINGSPARTNERSPaaSSaaS
ECOSYSTEM …

5. © 2017 Software AG. All rights reserved.5
ANALYTICS & DECISIONS
Streaming Analytics & Artificial Intelligence
In-memory Data
PROCESS & APPLICATIONS
Dynamic Process Automation
Low Code Applications
INTEGRATION & API
Hybrid Integration
API Management
DEVICES
Device Integration
Device Management
BUSINESS & IT
TRANSFORMATION
Business Process
Analysis
Governance, Risk & Compliance
IT Portfolio Management
Enterprise Architecture
Management
+
HYBRID
CLOUD
ON
PREMISE
powered by
ARIS & ALFABET
powered by
CUMULOCITY
powered by
WEBMETHODS
powered by
TERRACOTTA & APAMA
powered by
WEBMETHODS
BUILDING BLOCKS OF A DIGITAL BUSINESS PLATFORM
INTERNETOFTHINGS

6. © 2017 Software AG. All rights reserved.6
THE DIGITAL INNOVATORS DILEMMA
“If I had
asked people
what they
wanted, they
would have
said faster horses.”
- Henry Ford
“You’ve got to start with the
customer experience and work
back toward the technology –
not the other way around”
- Steve Jobs

7. © 2017 Software AG. All rights reserved.7
SOFTWARE AG TO DRIVE VALUE PARTNERSHIPS
Software AG’s Tools
and Methodologies to Drive Change
Think Bold
✓ Design Thinking
✓ X Journey and Touchpoint Mapping
✓ Business and Architecture Advisory
Start Smart
✓ Rapid Prototyping Environments
✓ Accelerator Kits (e.g. device kits)
✓ Co-creation of custom apps
✓ Minimum Viable/Lovable Product approach
Scale Fast
✓ Global Cloud Infrastructure
✓ Global Consulting Services
Excerpt of Software AG‘s Open Partner Ecosystem
to Allow for Individual E2E-Solution

8. © 2017 Software AG. All rights reserved.8
GET READY TO GROW IN A DIGITAL WORLD

9. © 2017 Software AG. All rights reserved.9
KEY TAKEAWAYS – FOREMOST: ACT NOW
» Digital business innovations require new approaches like Design Thinking and
Minimum Viable/Lovable Product
» Customer specific business solutions are built on top of the digital (IoT) platform
» Software and digital (IoT) platforms become strategic. CEOs have to think
“Software First”: it is the driver for innovation in a digital world
» Digital (IoT) platforms have to integrate into the device world AND into the
business applications space with many brownfield elements still in place
» Companies need to forge (IoT) partnerships and allow for co-creation

10. © 2017 Software AG. All rights reserved.
A SOFTWARE AG VIRTUAL CONFERENCE
JOIN US FOR THE
2017 PRODUCT RELEASE
DIGITAL TRANSFORMATION
#WITHOUTCOMPROMISE
EUROPE:
Tuesday,
October 17th
10:00 am CET
Berlin
AMERICAS:
Wednesday,
October 18th
1:00 pm EST
New York
ASIA-PACIFIC:
Wednesday,
October 25th
10:00 am JST
Tokyo
http://www.software.ag/2017productrelease/

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Oliver Edinger
Vice President
Internet of Things Competence Center (EMEA)
Software AG
Uhlandstrasse 9
64297 Darmstadt, Germany
M +49 172 3253 772
T +49 6151 921 033
E oliver.edinger@softwareag.com
www.cumulocity.com
ADDITIONAL INFORMATION AND CONTACT DETAILS
http://www.cumulocity.com
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