Telefónica foresaw the huge potential of Smart Cities and embarked in one of its earlier initiatives, Smart Santander project, with the initial focus on populating the city with sensors as a first step towards creating a Smart City

1. Telefónica
R&D in Smart Cities_
Carlos Domingo
CEO Telefónica I+D
Telefónica I+D
22.10.2013

2. Telefónica leads the European R&D efforts
in the field of Smart Cities
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Telefónica is the second Telco Operator in R&D effort and the second ICT
company by participation in the 7th Framework Programme promoted by the
European Commission
Telefónica foresaw the huge potential of Smart Cities and embarked in one
of its earlier initiatives, Smart Santander project, with the initial focus on
populating the city with sensors as a first step towards creating a Smart City
The next step was being able to obtain value from the sensors’ data and at
this stage, the platform becomes the key element, therefore Telefónica
promoted FI-WARE, lead by Telefónica and engaging many stakeholders
(as seen last week in FI-WARE event in Santander)
And finally, we are working in innovation projects to help democratize the
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Internet of Things, by expanding to other customer segments, aside from
Telefónica I+D

3. 01. Smart
Santander_

4. Smart Santander project - winner of the Future Internet
Award!
Smart Santander aims at providing an European test facility for the research and
experimentation of architectures, key enabling technologies, services and
applications in the context of the Smart City
Telefónica I+D
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5. Over 20 thousand sensors already deployed
Telefónica I+D
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6. The European Commission believes Santander is
One of the Smartest Cities in the World!
Telefónica I+D
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7. 02. FI-WARE_

8. Telefónica leads FI-WARE, the core platform
for Future of Internet PPP
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The FI-PPP is the biggest ICT project promoted
by the EU.
It’s aim is to position Europe in the Internet
Economy, allowing us to capture new
opportunities in the Future Internet, derived from
digitalization of a wide set of economy sectors
The project comprises an open and standard
platform (FI-WARE) and a series of use-cases
that use the platform as the main foundation.
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Telefónica I+D
FI-WARE integrates a number of components from several enabling
technologies: Cloud Computing, Internet of Things, Big Data,
Security…
These enablers are already available for developers for the creation of
new services
Over the next months, EC will devote 100 € million to fostering this
ecosystem
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9. FI-WARE has already produced early results
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Open experimentation environment
FI-LAB launched at Campus Party
in London with Neelie Kroes
Telefónica I+D
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FI-WARE & Smart Cities event at
Santander, October 16-18th

10. And the European Commission considers FIWARE as the technology of reference for Smart
Cities in Europe
Telefónica I+D
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11. 03. Our innovation
projects: the Internet of
Things democratization_

12. The challenge
Aside from the Smart Cities, we need to find a solution for the niche markets
???
Telefónica I+D
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13. A two-sided solution: #1) sensor building blocks
To democratize the Internet of Things, hardware development costs will
disappear by providing ready to use building blocks for sensors and
actuators
Telefónica I+D
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14. A two-sided solution: #1) sensor building blocks
Telefónica I+D
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15. A two-sided solution: #2) business building blocks
Leveraging business-related information, we are building visual tools to
configure business rules (no need for programming skills)
Telefónica I+D
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16. A two-sided solution: #2) business building
blocks business rule customizations are usually enough for the long
Off-the-self
tail of our would-be customers
Telefónica I+D
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