1. m&
A S S O C I A T E S
MOZESON &
S T A R T - U P
notions
www.mindprintmarketing.com

2. m&
A S S O C I A T E S
MOZESON &
www.mindprintmarketing.com
with your customer by capturing their MINDPRINT —
an in-depth understanding of their most compelling
concerns and emotional needs
which evoke a reaction of
“I want that...I need that.”
into simple, human terms
Distill your message
Create impactful marketing solutions
Get up close & personal

3. m&
A S S O C I A T E S
MOZESON &
The product advantage won teens over with humor.
www.mindprintmarketing.com

4. m&
A S S O C I A T E S
MOZESON &
MINDPRINT: I worried about
cavities, now I have to worry
about gum disease.
CLIENT LAUNCH: PROCTOR & GAMBLE /
CREST FOR GUMS
www.mindprintmarketing.com

5. m&
A S S O C I A T E S
MOZESON &
The campaign started as a soft cell on the
dangers of gum diseasewww.mindprintmarketing.com

6. m&
A S S O C I A T E S
MOZESON &
Toothpaste industry was forever redefined.
www.mindprintmarketing.com

7. m&
A S S O C I A T E S
MOZESON &
MINDPRINT: I would love a
professional sound studio
that I can put in my pocket.
CLIENT LAUNCH: CORE
www.mindprintmarketing.com

8. m&
A S S O C I A T E S
MOZESON &
Sound engineers loved the idea!
Hundreds were sold in the first monthwww.mindprintmarketing.com

9. m&
A S S O C I A T E S
MOZESON &
MINDPRINT: I don’t get what site-search,
merchandizing has to do with improving
our sales
CLIENT LAUNCH: CELEBROS
www.mindprintmarketing.com

10. m&
A S S O C I A T E S
MOZESON &
By translating the benefits into human terms,
the sales cycle was cut down dramatically
www.mindprintmarketing.com

11. m&
A S S O C I A T E S
MOZESON &
MINDPRINT: My child has ADD/ADHD
and I am at my wit’s end
CLIENT LAUNCH: INTUNIV
www.mindprintmarketing.com

12. m&
A S S O C I A T E S
MOZESON &
With a message that hit home, parents found
new hope.
www.mindprintmarketing.com