10 innovative email marketing tactics such as behavioral retargeting, social media integration etc for enhanced engagement and reach from email marketing campaigns from Lyris. Download the complete guide on email marketing tactics at http://landing.lyris.com/10-innovative-email-tactics-US?source=70170000000j7hn
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10 Innovative Email Marketing Tactics from Lyris
1. Digital Marketing Brief
10 Innovative Email Tactics
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Innovation and email are two words you usually don’t hear together in the
same sentence. It’s true, email marketing has been around significantly longer
than other forms of digital marketing, but it hasn’t stopped innovating. In
fact, email marketing solutions and the way we interact with this channel has
significantly changed over the last few years – and is likely to evolve quickly in
the years to come.
What’s driving innovation in email marketing? First, super powerful, scalable,
cloud-based email marketing software allows us to capture more data, which
can be used for behavioral retargeting and dynamic content. Second, the
changing inbox is constantly making new things possible. And finally, the
devices we use to check our email open up a number of opportunities.