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Using Social Media in Your Job Search

Lynn Hazan's 5.10.10 presentation to the Chicago Career Transition Center. Covers LinkedIn, Twitter, and other social media tools for job seekers.

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Using Social Media in Your Job Search

  1. 1. Using Social Media (Including LinkedIn, Facebook and Twitter) in Your Job Search Lynn Hazan, Lynn Hazan & Associates The Executive Search Firm in Communications & Marketing
  2. 2. "It is not the strongest of the species that survive, not the most intelligent, but the ones most responsive to change." Charles Darwin
  3. 3. Web 2.0 Shift in Content <ul><li>Professional </li></ul><ul><li>Professional pubs </li></ul><ul><li>Newspapers </li></ul><ul><li>Trade magazines </li></ul><ul><li>Business pubs </li></ul><ul><li>Reference books </li></ul><ul><li>Professional Associations </li></ul><ul><li>Citizen Generated </li></ul><ul><li>Blogs </li></ul><ul><li>RSS Feeds </li></ul><ul><li>YouTube </li></ul><ul><li>Google </li></ul><ul><li>Wikis </li></ul><ul><li>Online Communities </li></ul>Vs.
  4. 4. Online Job Boards <ul><li>Mass- decreasing effectiveness </li></ul><ul><li>Niche- targeted- higher usage </li></ul><ul><li>De facto </li></ul><ul><li>Aggregators- capture jobs-increased use </li></ul>
  5. 5. Resume, meet Technology <ul><li>Keep resume on mobile device </li></ul><ul><li>Add resume to LinkedIn as SlideShare presentation </li></ul><ul><li>Create free Visual CV on visualcv.com or ceevee.com </li></ul>
  6. 6. What is Your Expertise in a Changing World? <ul><li>Who are you? </li></ul><ul><li>Strengths & core competencies </li></ul><ul><li>Reinvent yourself, your skills </li></ul><ul><li>How to get word out about yourself </li></ul>
  7. 7. Networking = <ul><li>Human </li></ul><ul><li>Rapport and Relationship </li></ul><ul><li>Person to person </li></ul><ul><li>Lifelong </li></ul>
  8. 8. Key to Networking <ul><li>Build lifelong relationships </li></ul><ul><li>Build within/outside companies </li></ul><ul><li>Join professional associations,online social networks </li></ul><ul><li>Build horizontally & </li></ul><ul><li>vertically </li></ul>
  9. 10. Spheres of Influence -- Individual Contacts YOU Arts/Culture Listservs Professional Associations Social Clubs Places of Worship Universities Attended Sports and Clubs Community Organizations Fill in your own group Fill in your own group
  10. 11. Professional Associations <ul><li>LinkedIn prof. Groups </li></ul><ul><li>Charities and causes </li></ul><ul><ul><li>Volunteer/get involved </li></ul></ul><ul><li>Networking </li></ul>
  11. 12. Blogs <ul><li>Replacing websites </li></ul><ul><li>Create a following </li></ul><ul><li>Get discovered - WA Post example </li></ul><ul><li>It’s free </li></ul><ul><li>Wordpress - authoring tool </li></ul>
  12. 13. Blogs To Check Out atissuejournal.com : Online version of the business and corporate design journal @issue Evolutionshift.com : Blog from futurist David Houle sethgodin.typepad.com : The self-described “most popular marketing blog in the world.”
  13. 16. The C’s of Social Media <ul><li>Content </li></ul><ul><li>Community </li></ul><ul><li>Connections </li></ul><ul><li>Conversation </li></ul><ul><li>Constantly changing </li></ul>
  14. 17. Social Networking Options
  15. 18. Social Network #1
  16. 19. Refresh your content regularly
  17. 20. Reach your network
  18. 21. What are you working on? Keep up with your network
  19. 22. Make Sure You Are Discoverable <ul><li>Easy to contact from your LinkedIn page: </li></ul><ul><ul><li>Via email address </li></ul></ul><ul><ul><li>Link to blog </li></ul></ul><ul><ul><li>Phone number </li></ul></ul><ul><li>So that hiring managers AND recruiters can find YOU </li></ul>
  20. 24. Add your own firm
  21. 25. Invitation to join LinkedIn <ul><li>Dear Lynn, </li></ul><ul><li>I look forward to meeting you and learning from your presentation tonight at the AMA meetup. I'd like to add you to my professional network on LinkedIn. </li></ul><ul><li>Thanks, Patricia Sorenson </li></ul>Personalize your invitations
  22. 26. Recommendations Get recommended Recommend others
  23. 27. Join groups Professional associations Create your own group Create your own Alumni groups
  24. 28. Join the AMA LinkedIn Group
  25. 29. Join the CHEF LinkedIn Group
  26. 30. Other Healthcare Groups to Join on LinkedIn American Medical Informatics Association This group is the professional home for biomedical and health informatics. AMIA is dedicated to promoting the effective organization, analysis, management, and use of information in health care in support of patient care, public health, teaching, research, administration, and related policy. The Healthcare Strategy Innovation and Management Group This group is a unique platform for like-minded strategic thinkers and professionals in the health care or public health industry. Members who join this group engage and/or follow discussions on health care strategy, policy reform, economics, technological advances and management.
  27. 31. Linkedin Application-Events
  28. 33. Company Buzz LinkedIn Applications Searches twitter for posts about your company or other keywords that you choose
  29. 34. LinkedIn Applications My Travel by Tripit Shows your upcoming trips and notifies you when people in your network are in your area
  30. 35. LinkedIn Applications Huddle Workspaces Get your team working together online. Private workspaces for discussion and document sharing.
  31. 36. LinkedIn Applications Reading List by Amazon Share what you’re reading with others, and see what other people are reading
  32. 37. Create Content on SlideShare
  33. 38. After posting a presentation, LH&A was featured on SlideShare’s Career frontpage: An endorsement from SlideShare
  34. 39. Post a Slidecast
  35. 40. Position Yourself as Subject Matter Expert <ul><li>Recycle Content </li></ul><ul><li>PowerPoint on Slide Share </li></ul><ul><li>Editorial on e-zine </li></ul>
  36. 42. An underutilized resource Promote yourself with your resume and portfolio Add the SlideShare app to your LinkedIn page and get more usage from your content
  37. 43. How am I doing? Psst… Be a LinkedIn spy
  38. 44. Check Out Who’s Viewed Your Profile Find this on right side of your LinkedIn home page It’s only visible to you!
  39. 45. Click “See more” for your own mini survey
  40. 46. Ask (and Answer) Questions of Your Network
  41. 47. Social Network #2
  42. 48. Lingo of the Twitter Universe <ul><li>Tweet </li></ul><ul><li>Follow / Follower </li></ul><ul><li>Direct Message </li></ul><ul><li>Hashtag: a way to connect messages on the same subject </li></ul><ul><ul><li>Chicago AMA Hashtag: #chiama </li></ul></ul>
  43. 49. Twitter – What’s the Point? <ul><li>Broadcast medium </li></ul><ul><li>Research tool </li></ul><ul><li>News service </li></ul>
  44. 50. In-Depth Twitter Tutorial <ul><li>http://www.slideshare.net/chrisabraham/ </li></ul><ul><li>a-practical-guide-to-twittering-for-business </li></ul>
  45. 54. 10 Twitter Tools A Social Media Manager Uses http://phoenix.jobing.com/blog_post.asp?post=19285 Brett Farmiloe’s Twitter Tips
  46. 55. In-Depth Twitter Tutorial <ul><li>2009 TwitterWatchdog.com </li></ul><ul><li>Al and Sketter blog about Twitter and offer Twitter consulting services. </li></ul><ul><li>Twitter Success </li></ul><ul><li>Guide 2.0 by Al Fettetti and Skeeter Hansen: Great free e-book. Download your copy for the best “ how to ” on Twitter that I have yet to see. </li></ul>
  47. 56. Tip: TinyURL
  48. 57. Tip: Ping.fm Update your LinkedIn, Twitter and Facebook status with one click How to Use Social Media to Position Yourself as Candidate of Choice for HC Execs-CHEF- 1/14/10-Chicago. Info: http://tinyurl.com/ycgmlyh
  49. 58. Voila! Instant updates everywhere
  50. 59. Twitter posting
  51. 60. Social Network #3
  52. 61. Lynn’s Personal Facebook Page
  53. 62. Join or create Facebook groups
  54. 63. AMA Fan Page
  55. 64. Allfacebook.com Blog on news, analysis and insight related to Facebook
  56. 65. Networking & Social Media = Visibility, value-add and demand for your talent/expertise
  57. 66. Live long and prosper! Lynn Hazan [email_address] www. lhazan .com 312.863.5401
  58. 67. To sign up for Lynn’s E-jobs, the free, confidential listserv from Lynn Hazan & Associates: Clearly print your name and email address on the sign up sheet!
  59. 68. Empowered Job Seeker <ul><li>Empower Job Seeker is a 1-to-1 consultation program with Lynn Hazan, a 26-year veteran of the recruiting business. </li></ul><ul><li>Lynn helps candidates reposition themselves for a changing job market through: </li></ul><ul><ul><li>Resume development </li></ul></ul><ul><ul><li>Interview coaching </li></ul></ul><ul><ul><li>Networking </li></ul></ul><ul><ul><li>Job search assistance </li></ul></ul><ul><ul><li>Negotiating strategy </li></ul></ul><ul><ul><li>LinkedIn access </li></ul></ul><ul><li>For details, contact lynn@lhazan.com </li></ul>
  60. 69. Find Lynn Hazan & Associates <ul><li>Twitter: lynnhazan </li></ul><ul><li>Linkedin: Lynn Hazan </li></ul><ul><li>Facebook: Lynn Hazan </li></ul><ul><li>SlideShare: Lynn Hazan </li></ul><ul><li>EzineArticles: Lynn Hazan </li></ul><ul><ul><li>Lynn Hazan </li></ul></ul><ul><ul><li>Lynn Hazan & Associates </li></ul></ul><ul><ul><li>55 E. Washington St. </li></ul></ul><ul><ul><li>Suite 715 </li></ul></ul><ul><ul><li>Chicago, IL 60602 </li></ul></ul><ul><ul><li>312-863-5401 </li></ul></ul><ul><ul><li>lynn & @lhazan .com </li></ul></ul><ul><ul><li>www. lhazan .com </li></ul></ul>05/13/10 © 2009 Lynn Hazan & Associates, Inc.