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It’s the Lynn Hazan & Associates annual April Fool’s Day misspellings contest!
          Find all the misspelled words below and send us the corrections at
  contest@lhazan.com. Typos, incorrect homonyms, and misspelled proper nouns
   count; grammar errors do not. We will draw a winner from among the correct
 responses received by 5:00 p.m. CDT on April 6, 2012. Winner will be announced
                 April 9, 2012 and will receive a Starbucks gift card.

    (This press release is fake, but all the errors are real ones that we received in
          resumes and communications from job seekers in the past year.)


                      Brand new technology brings billboards to life

Chicago, Illinios – Imagine driving down the highway on a sunny day while giant cups of
soda seem to leap out at you, ready to quench your thirst. A new Chicago-based division
of 3M, MMM&O, has an innovative way for companies to figuratively put their products
in consumers hands.

Using special inks and printing materials, advertisers embed a three-dimensional
component into the billboard’s graphics. Thanx to this brand new proprietary
technology, drivers can see the 3D part of the ad just by wearing their regular sunglasses.
Without sunglasses, the billboard looks like a standard two-dimensional sign.

“I have always kept my eyes pealed for new opporunities to promote the mutal interests
of printers and advertisers. With this technology, our customers stand out from the
monotness ads that no one really notices anymore,” says Minnie Sota, vice president of
operations for 3M and president of the new division. Early adopters of the technology
include the Chicago Board Operations Exchange, and Le Leche League. A more through
list of customers can be found on the firm’s website.

“The ad business is strongly effected by trends, and Minnie has a real nact for keeping up
with all fascists of our industry. I trust her advise completely. 3D outdoor will play a big
roll in our marketing plan this year,” says John Q. Client, marketing manger at Morton’s
The Streakhous.

“Our first 3D billboard was a huge success. We saw better results from one billboard
than from our ad in last years Super Bowel,” says Ken Dahl, director of advertising at
Barnes & Noble’s.

“I was weary of opening a new division in this economy, but this new technology really
peaked my interest. We knew we needed to be headquartered in Chicago to be taken
seriously by the V.I.P.’s in the advertising industry, and moral among the staff here is
high,” says Sota.

Minnie has a background in jornalism, beginning with an intership at the Chicago
Tribune, where she quickly moved up the latter to copoywriter. As an editor, she has
writren and currated content for numerous publications. She joined the Commercial
Graphics division of 3M in 2006. Minnie grew up in Asppen, Colorado, and graduated
cum lade from Northwestern University. In her free time, she enjoys riding her rode bike
in Licoln Park, and any where in the world with a view of a lake.

MMM&O’s new offices are at Michicgan & Randolf, with in walking distance of the
loop. If you would like more information about MMM&O, please fill out the questioner
on our website, and our staff will get ahold of you.


  2012 marks the 13th year of Lynn Hazan & Associates, a Chicago recruiting firm
  specializing in marketing and communications searches. We place candidates in
 full-time, part-time and temporary positions with agencies, corporations and non-
  profits. LH&A also offers services for candidates, including Resume Review and
Interviewing Tips sessions, workshops, and the one-on-one Empowered Job Seeker
                                      program.

            © 2012 by Lynn Hazan & Associates, Inc. www.lhazan.com

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LH&A 2012 Misspellings Contest

  • 1. It’s the Lynn Hazan & Associates annual April Fool’s Day misspellings contest! Find all the misspelled words below and send us the corrections at contest@lhazan.com. Typos, incorrect homonyms, and misspelled proper nouns count; grammar errors do not. We will draw a winner from among the correct responses received by 5:00 p.m. CDT on April 6, 2012. Winner will be announced April 9, 2012 and will receive a Starbucks gift card. (This press release is fake, but all the errors are real ones that we received in resumes and communications from job seekers in the past year.) Brand new technology brings billboards to life Chicago, Illinios – Imagine driving down the highway on a sunny day while giant cups of soda seem to leap out at you, ready to quench your thirst. A new Chicago-based division of 3M, MMM&O, has an innovative way for companies to figuratively put their products in consumers hands. Using special inks and printing materials, advertisers embed a three-dimensional component into the billboard’s graphics. Thanx to this brand new proprietary technology, drivers can see the 3D part of the ad just by wearing their regular sunglasses. Without sunglasses, the billboard looks like a standard two-dimensional sign. “I have always kept my eyes pealed for new opporunities to promote the mutal interests of printers and advertisers. With this technology, our customers stand out from the monotness ads that no one really notices anymore,” says Minnie Sota, vice president of operations for 3M and president of the new division. Early adopters of the technology include the Chicago Board Operations Exchange, and Le Leche League. A more through list of customers can be found on the firm’s website. “The ad business is strongly effected by trends, and Minnie has a real nact for keeping up with all fascists of our industry. I trust her advise completely. 3D outdoor will play a big roll in our marketing plan this year,” says John Q. Client, marketing manger at Morton’s The Streakhous. “Our first 3D billboard was a huge success. We saw better results from one billboard than from our ad in last years Super Bowel,” says Ken Dahl, director of advertising at Barnes & Noble’s. “I was weary of opening a new division in this economy, but this new technology really peaked my interest. We knew we needed to be headquartered in Chicago to be taken seriously by the V.I.P.’s in the advertising industry, and moral among the staff here is high,” says Sota. Minnie has a background in jornalism, beginning with an intership at the Chicago Tribune, where she quickly moved up the latter to copoywriter. As an editor, she has
  • 2. writren and currated content for numerous publications. She joined the Commercial Graphics division of 3M in 2006. Minnie grew up in Asppen, Colorado, and graduated cum lade from Northwestern University. In her free time, she enjoys riding her rode bike in Licoln Park, and any where in the world with a view of a lake. MMM&O’s new offices are at Michicgan & Randolf, with in walking distance of the loop. If you would like more information about MMM&O, please fill out the questioner on our website, and our staff will get ahold of you. 2012 marks the 13th year of Lynn Hazan & Associates, a Chicago recruiting firm specializing in marketing and communications searches. We place candidates in full-time, part-time and temporary positions with agencies, corporations and non- profits. LH&A also offers services for candidates, including Resume Review and Interviewing Tips sessions, workshops, and the one-on-one Empowered Job Seeker program. © 2012 by Lynn Hazan & Associates, Inc. www.lhazan.com