1. “Killer Briefs transformed the way we work together. Briefs are
clearer, more potent and purposeful. The work is more compelling,
inspired, brand right and market right. Our collaboration is more
meaningful, we have more fun embracing challenges, and the
work is better.” ~Kimberly Barta,
Senior Global Brand Director,
Sorel (Columbia)
“There are workshops and there are
experiences; there are things that
make you think and things that
inspire you. Spending a day with
Lynette Xanders in Brand U was
an inspirational experience while
unlocking a level of insight, clarity
and creativity that is inspiring me
in every aspect of my personal
and professional life.”
~Thom Walters,
Business Consultant,
Author Below the Waterline
This day does double duty—providing an overview of artistic brand
thinking (Brand University) as well as a magical investigation
of your own personal brand expressions (Brand You). It is
designed to open a mental door to thinking about brands in
new ways that drive value, engagement, preference, loyalty
and sales. You will leave with new ideas and tools for your
toolbox that will help you exercise new thinking muscles and
gain alignment among your stakeholders. This hands-on session
uses various techniques to invite discovery and exploration,
and culminates in the development of various touchstones for
expressing your brand externally. The goal is to give you
everything you need to create powerful, authentic, magnetic
brands — whether you are working on a global powerhouse or
your own personal brand.
BRAND U
Developing Creative Strategies
“Your collection of wisdoms and exercises is outstanding.
Very functional, yet mysterious and curious and
challenging…it’s all very inviting, interactive and
engaging.” ~PDX Business Owner
This day provides an overview of the creative planning
discipline and the fundamentals of market research to
find ‘areas of heat’ for your brand and communications
(the magic sauce that makes your brand, product or
service magnetic). You will learn how to find insights
without spending a fortune, how to know when you’ve
found one and what to do with them in order to light
the house on fire. We’ll also cover how to get it sold
in and how to include this philosophy when you don’t
have dedicated resources. In essence, all you need to
get the wheels turning toward clarity.
CREATIVE RESEARCH
Finding Areas of Heat
Created to get everyone on the same proverbial page, this day
will provide you with both ideas and skills that will help you
bring your insights and brilliant thinking to life. A brief is
the foundational piece that will get people (internally and
externally) to fall in love with your brand, your product and
the project. These shifts actually make brief thinking and
brief writing easier and more effective. A review of your
existing ‘best and worst’ briefs is included for context: Your
team will get hands-on practice writing and briefing, and
having them learn it together will help create radical change
toward a more efficient, productive and creative environment.
A printed 80-page book is available to entrench these efforts
and anchor lingering effects of the workshop.
KILLER BRIEFS
How to Inspire, Not Just Inform
This day covers keystones for retooling a creative
development culture that come from years of work for,
and with, some of the best internal and external
agencies in North America. While an internal e-survey
will help address your specific issues and opportunities
(if desired), this day covers dozens of new habits
that will illuminate a better way of creating magic
together. Most of these ideas for turning various
internal levers are small, inexpensive and ridiculously
easy to do, but adopting even a few can revolutionize
your world. A printed 180-page Momentum (work) book
is available to anchor new habits.
CULTURAL RECALIBRATION
Aligning for Activation
“Lynette has amazing energy. She is the
most engaging and well spoken presenter, and
her anecdotes, stories and ideas are spot on.”
~adidas, Global Brand Design Lead
The ideas in this workshop are about designing your world in order to flourish.
By leveraging the fundamental principles of Quantum Physics and Feng Shui,
this session provides specific tactics for tackling the classic enemies of
creativity, productivity and happiness on a personal level. The idea is to
redesign how you spend your energy in order to be able to focus on things
that really matter. A 180-page (work) book is available that will help you get
the most of this opportunity to reset.
MOMENTUM
Designing your Life to be Wildly Happy
“Lynette reminds me of a pirate queen. She searches
the horizons for new adventures, pushes her
followers to live their aspirations, loves to have fun
and celebrates beautiful, sparkly gems. I am grateful
to her for reminding me to be childlike in my work.
To be curious, fearless, whimsical, gregarious…and
a little bit unconventional. Take the plunge!”
~Susan Bladholm, Portland Luminary
This day will help you breathe life into your
business — whether an existing venture or one you wish
to create. We will cover critical, practical, step-
by-step instructions on how to design your business
for magnetism, profitability and sanity. Tenets
include where to focus your resources and what to
reduce or remove, how to do more of what you need
to do and less of what’s sucking up your day and how
to generate more of the kind of business you want.
It’s ideal for CEO’s and budding entrepreneurs.
BUSINESS BOOT CAMP
Designing A Successful Business
“Lynette is a terrific
storyteller and an
insightful thinker. This
workshop was not only
useful, it was fun!”
~Budding
Entrepreneur
WHO SHOULD GO?
Any brand steward who wants to
create something amazing within a
company that develops creative
outputs. These fundamental principles
mixed with brain-twisting insights are
appropriate and helpful for every
employee level and business type.
Participants could be newbies or
leadership-level players. Those who
work in a start-up environment or those
in a humming design, advertising and/
or digital agency. Internal agency folks
for global brands to those working in
non-profits. Even one idea that
resonates has been known to shift the
thinking within an organization in a
profoundly helpful way.
“Having Lynette and Wild Alchemy work with our agency was
the most productive and enjoyable thing we’ve ever done as
a group. Our new business win percentage hovered in the
70% range, margins went up as team members figured out
how to provide great work and service at lower internal cost
and, in the year following our sessions with Lynette, our
revenue, margin, and net profit all exceeded the previous
10 years combined.” ~Mike Heiser, CEO, YRG
“From a marketing perspective, it was great
to re-energize and let the creative juices
flow. It seems like often times we get stuck
in a rut of just plugging away & checking
items off our to-do list—taking the time to
re-charge is imperative.”
~Agency Director
STELLAR LEADERSHIP
Designing Relationships for Impact
Whether you’re a CEO or just
beginning in the industry, you
will learn how to look up from the
day-to-day project work and gain
a larger perspective on the
opportunities at hand to grow a
client’s (or your own) business.
This workshop will help you learn
how to lead instead of manage, how
to ignite your team to do their
best work (toward your vision) and
how to give your team and your
clients what they need to be
successful. Key tenets from
successful creative cultures help
illustrate how to design your
words and actions to get you more
of what you want and need (with
less effort). A DVD of agency
luminaries speaking on the subject
is included.