Unexpected Evangelists

•

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This document discusses how to identify and leverage brand evangelists through social media and in-person events. It provides tips on finding evangelists online using tools like Google alerts and Klout. Three main motivators that can turn evangelists into advocates are benefits, perks, and acknowledgement. In-person events are recommended for building strong connections with evangelists and producing online content that spreads brand messaging widely. Events should target different demographics and social platforms. Recycling event content through tools like Storify can further extend the online reach. The key is providing an ongoing engagement program for advocates.

Negócios Tecnologia

@LynetteRadioLynetteYoung.com
UNEXPECTED
EVANGELISTS
LynetteYoung
@LynetteRadio

@LynetteRadioLynetteYoung.com
LYNETTE
YOUNG
LynetteYoung.com
plus.google.com/+LynetteYoung
@LynetteRadio
@PurpleStripe
@FaucetGroup

@LynetteRadioLynetteYoung.com
OVERVIEW
Learn how to identify, reward and encourage the most passionate of your
customers into spreading your ideas for next to nothing! From this program you
will also understand how to effectively leverage sponsorships, meetups /Tweetups,
and contests to create word-of-mouth buzz.
Key Takeaways:
• Learn which online digital and social media platforms hold the most promise for
ﬁnding evangelists
• Identify three main motivators for turning evangelists into advocates
• Generate ideas on how to utilize in-person events to produce online results

@LynetteRadioLynetteYoung.com
WHICH SOCIAL MEDIA
NETWORK HOLDSTHE MOST
EVANGELISTS?

@LynetteRadioLynetteYoung.com
WHICH SOCIAL MEDIA
NETWORK HOLDSTHE MOST
EVANGELISTS?
The one you use the most.
The one you IGNORE the most.

@LynetteRadioLynetteYoung.com
IDENTIFYING EVANGELISTS

@LynetteRadioLynetteYoung.com
IDENTIFYING EVANGELISTS
Google+ Explore
Twitter Search
Facebook Graph
Search
Hashtags
Google Alerts Google Blog Search

@LynetteRadioLynetteYoung.com
EVANGELISTS
VS.ADVOCATES

Beneﬁt
Perk
Acknowledgement
RT +1 Like
ShareThanks
Discount
What
Motivates?

Reward
Events “Fame” Exclusive
Opportunity
Empowerment
Partnership

@LynetteRadioLynetteYoung.com
IN-PERSON EVENTS =
ONLINE RESULTS

@LynetteRadioLynetteYoung.com
IN-PERSON EVENTS =
ONLINE RESULTS
Quickly builds a connection
with your biggest evangelists
Produces ampliﬁed
multimedia messaging that scales

@LynetteRadioLynetteYoung.com
EVENTSTHAT STICK
1. Wide & Deep Social Reach
2. Lateral & Core Demographic / Purchasing Personas
3. Strength onVarious Social Media Platforms & Media Formats
4. Tiered Involvement & Participation

@LynetteRadioLynetteYoung.com
EVENT HOOKS
Ofﬁcial
Hashtags
Media
Opportunities
Exclusive
Access
Event
Contests
Quality
Content
Targeted
Education

@LynetteRadioLynetteYoung.com
EVENTTYPES
Meetup /
Tweetup
Groups
Conference
Sponsorship
Industry
Organizations
Trade
Shows
Branded
Event
HoldYour
Own

@LynetteRadioLynetteYoung.com
RECYCLETHE MAGIC
Paper.li
Storify.com
Google+ Event
“Party Mode”
Eventiﬁer.co
Squidoo.com Flavors.me

@LynetteRadioLynetteYoung.com
WRAP UP
1. Identify entry-level evangelists using monitoring tools
2. Provide path for evangelists to self-select into advocates
3. Utilize in-person events to strengthen positioning
4. Plan for online content creation, curation & recycling
5. Keep advocates engaged using online/ofﬂine programs

@LynetteRadioLynetteYoung.com
THANK
YOU
http://www.lynetteyoung.com/books & http://www.purplestripe.com/
success

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Unexpected Evangelists

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