2. Mandatories
Visual of December window cards and displays should be the basis for
the animated e-card.
The visual shows Skin Caviar Luxe Cream with stars and snowflakes
on a dark blue background.
Animation should last no longer than 20 seconds.
The text “Season’s Greetings” should appear in 5 languages:
The e-card will be sent by La Prairie employees world-wide to
external audiences (press, retailers and customers…) in
December 2011.
La Prairie Christmass e-card proposal. Sept 2011
5. it´s all about light!
La Prairie Christmass e-card proposal. Sept 2011
6. it´s all about light!
concept: la Prairie wants your wishes to shine strongly for 2012.
La Prairie Christmass e-card proposal. Sept 2011
7. it´s all about light!
concept: la Prairie wants your wishes to shine strongly for 2012.
Tagline Let your wishes shine for 2012
La Prairie Christmass e-card proposal. Sept 2011
8. it´s all about light!
concept: la Prairie wants your wishes to shine strongly for 2012.
Tagline Let your wishes shine for 2012
WISH SHINE 2012
La Prairie Christmass e-card proposal. Sept 2011
11. it´s all about wishing!
La Prairie Christmass e-card proposal. Sept 2011
12. it´s all about wishing!
the idea:
La Prairie Christmass e-card proposal. Sept 2011
13. it´s all about wishing!
the idea:
we want this e-card to become an open window full of wishes.
La Prairie Christmass e-card proposal. Sept 2011
14. it´s all about wishing!
the idea:
we want this e-card to become an open window full of wishes.
we want the wishes of customers, partners and employees of the Prairie to shine
brightly in 2012.
La Prairie Christmass e-card proposal. Sept 2011
15. it´s all about wishing!
the idea:
we want this e-card to become an open window full of wishes.
we want the wishes of customers, partners and employees of the Prairie to shine
brightly in 2012.
an initiative that goes beyond an e-card and becomes something bigger ...
La Prairie Christmass e-card proposal. Sept 2011
16. it´s all about wishing!
the idea:
we want this e-card to become an open window full of wishes.
we want the wishes of customers, partners and employees of the Prairie to shine
brightly in 2012.
an initiative that goes beyond an e-card and becomes something bigger ...
a virtual greeting card as a communication and values campaign.
La Prairie Christmass e-card proposal. Sept 2011
17. it´s all about wishing!
the idea:
we want this e-card to become an open window full of wishes.
we want the wishes of customers, partners and employees of the Prairie to shine
brightly in 2012.
an initiative that goes beyond an e-card and becomes something bigger ...
a virtual greeting card as a communication and values campaign.
personalized interactive viral alive
La Prairie Christmass e-card proposal. Sept 2011
24. What
building la Prairie´s Wishing Tree among all people who receive the e-card...
La Prairie Christmass e-card proposal. Sept 2011
25. What
building la Prairie´s Wishing Tree among all people who receive the e-card...
a magic tree tha stores in the form of light people´s wishes.
La Prairie Christmass e-card proposal. Sept 2011
26. What
building la Prairie´s Wishing Tree among all people who receive the e-card...
a magic tree tha stores in the form of light people´s wishes.
a tree in which you can travel and where you can invite whoever you want.
La Prairie Christmass e-card proposal. Sept 2011
30. Sequence: I Comunication
Users will receive an e-mail with a graph in which we move the contents of
the e-card. The image of our Wishing Tree, including Skin Caviar Luxe
image.
e-mail
La Prairie Christmass e-card proposal. Sept 2011
31. Sequence: I Comunication
Users will receive an e-mail with a graph in which we move the contents of
the e-card. The image of our Wishing Tree, including Skin Caviar Luxe
image.
e-mail La Prairie Presents... The Wishing Tree
La Prairie Christmass e-card proposal. Sept 2011
32. Sequence: I Comunication
Users will receive an e-mail with a graph in which we move the contents of
the e-card. The image of our Wishing Tree, including Skin Caviar Luxe
image.
e-mail La Prairie Presents... The Wishing Tree
Let Your Wishes Shine for 2012.
La Prairie Christmass e-card proposal. Sept 2011
33. Sequence: I Comunication
Users will receive an e-mail with a graph in which we move the contents of
the e-card. The image of our Wishing Tree, including Skin Caviar Luxe
image.
e-mail La Prairie Presents... The Wishing Tree
Let Your Wishes Shine for 2012.
Clicking on the image, the user accesses a web page with a Flash
animation.
La Prairie Christmass e-card proposal. Sept 2011
34. Sequence:
Let your wishes shine for 2012.
La Prairie Christmass e-card proposal. Sept 2011
35. Sequence: II Animation 20” aprox
Let your wishes shine for 2012.
La Prairie Christmass e-card proposal. Sept 2011
36. Sequence: II Animation 20” aprox
web
www.laprairieswishingtree.com
Let your wishes shine for 2012.
La Prairie Christmass e-card proposal. Sept 2011
37. Sequence: II Animation 20” aprox
Blue-black background reads: The Prairie Presents ... The Wishing Tree. SKIN CAVIAR
LUXE Still. Title type firefly light emerges and begins to fall. Along with the light falling, we
started to see snowflakes.
web
www.laprairieswishingtree.com
Let your wishes shine for 2012.
La Prairie Christmass e-card proposal. Sept 2011
38. Sequence: II Animation 20” aprox
Blue-black background reads: The Prairie Presents ... The Wishing Tree. SKIN CAVIAR
LUXE Still. Title type firefly light emerges and begins to fall. Along with the light falling, we
started to see snowflakes.
web We descend with the light & sonow and found a winter landscape, snow, a pine forest chaired by
www.laprairieswishingtree.com a huge tree that stands in the middle of a clearing.
Let your wishes shine for 2012.
La Prairie Christmass e-card proposal. Sept 2011
39. Sequence: II Animation 20” aprox
Blue-black background reads: The Prairie Presents ... The Wishing Tree. SKIN CAVIAR
LUXE Still. Title type firefly light emerges and begins to fall. Along with the light falling, we
started to see snowflakes.
web We descend with the light & sonow and found a winter landscape, snow, a pine forest chaired by
www.laprairieswishingtree.com a huge tree that stands in the middle of a clearing.
Suddenly, lights like fireflys appear from the forest type fireflies, tiny and brilliant pearls flying into
the tree. First one. Then more ... As the Tree gest more lights, it turns more brilliant and magical.
Dominated by blues, mauves, metals, white ...
Let your wishes shine for 2012.
La Prairie Christmass e-card proposal. Sept 2011
40. Sequence: II Animation 20” aprox
Blue-black background reads: The Prairie Presents ... The Wishing Tree. SKIN CAVIAR
LUXE Still. Title type firefly light emerges and begins to fall. Along with the light falling, we
started to see snowflakes.
web We descend with the light & sonow and found a winter landscape, snow, a pine forest chaired by
www.laprairieswishingtree.com a huge tree that stands in the middle of a clearing.
Suddenly, lights like fireflys appear from the forest type fireflies, tiny and brilliant pearls flying into
the tree. First one. Then more ... As the Tree gest more lights, it turns more brilliant and magical.
Dominated by blues, mauves, metals, white ...
With the tree glistening and bright, one of the lights into the sky flies gives rise to congratulate
the five languages , which are overlays. As head of the greeting there is the tagline of the
campaign.
Let your wishes shine for 2012.
La Prairie Christmass e-card proposal. Sept 2011
41. Sequence: II Animation 20” aprox
Blue-black background reads: The Prairie Presents ... The Wishing Tree. SKIN CAVIAR
LUXE Still. Title type firefly light emerges and begins to fall. Along with the light falling, we
started to see snowflakes.
web We descend with the light & sonow and found a winter landscape, snow, a pine forest chaired by
www.laprairieswishingtree.com a huge tree that stands in the middle of a clearing.
Suddenly, lights like fireflys appear from the forest type fireflies, tiny and brilliant pearls flying into
the tree. First one. Then more ... As the Tree gest more lights, it turns more brilliant and magical.
Dominated by blues, mauves, metals, white ...
Product and brand
With the tree glistening and bright, one of the lights into the sky flies gives rise to congratulate
allways in the
the five languages , which are overlays. As head of the greeting there is the tagline of the
top of the page
campaign.
Let your wishes shine for 2012.
La Prairie Christmass e-card proposal. Sept 2011
42. Sequence:
Let your wishes shine for 2012.
La Prairie Christmass e-card proposal. Sept 2011
43. Sequence: III Interactive Experience
Let your wishes shine for 2012.
La Prairie Christmass e-card proposal. Sept 2011
44. Sequence: III Interactive Experience
web
www.laprairieswishingtree.com
Let your wishes shine for 2012.
La Prairie Christmass e-card proposal. Sept 2011
45. Sequence: III Interactive Experience
Once we see the five messages of congratulations, one of our pearls of light
passes in front of the screen from left to right, and gives way to a text box with
the following heading:
web
www.laprairieswishingtree.com
Let your wishes shine for 2012.
La Prairie Christmass e-card proposal. Sept 2011
46. Sequence: III Interactive Experience
Once we see the five messages of congratulations, one of our pearls of light
passes in front of the screen from left to right, and gives way to a text box with
the following heading:
web A wish for 2012: (write your own wish)
wish
www.laprairieswishingtree.com
Let your wishes shine for 2012.
La Prairie Christmass e-card proposal. Sept 2011
47. Sequence: III Interactive Experience
Once we see the five messages of congratulations, one of our pearls of light
passes in front of the screen from left to right, and gives way to a text box with
the following heading:
web A wish for 2012: (write your own wish)
wish
www.laprairieswishingtree.com
The customer enters his desire (character limit). Click "wish", the box
disappears and the desire, pearl-shaped light, it flies to the tree.
Let your wishes shine for 2012.
La Prairie Christmass e-card proposal. Sept 2011
48. Sequence: III Interactive Experience
Once we see the five messages of congratulations, one of our pearls of light
passes in front of the screen from left to right, and gives way to a text box with
the following heading:
web A wish for 2012: (write your own wish)
wish
www.laprairieswishingtree.com
The customer enters his desire (character limit). Click "wish", the box
disappears and the desire, pearl-shaped light, it flies to the tree.
The camera follows this light (zoom): the user - through a magical effect- travels
inside la Prairie´s Whishing Tree.
Let your wishes shine for 2012.
La Prairie Christmass e-card proposal. Sept 2011
49. Sequence: III Interactive Experience
Once we see the five messages of congratulations, one of our pearls of light
passes in front of the screen from left to right, and gives way to a text box with
the following heading:
web A wish for 2012: (write your own wish)
wish
www.laprairieswishingtree.com
The customer enters his desire (character limit). Click "wish", the box
disappears and the desire, pearl-shaped light, it flies to the tree.
Product and brand
allways in the The camera follows this light (zoom): the user - through a magical effect- travels
top of the page
inside la Prairie´s Whishing Tree.
Let your wishes shine for 2012.
La Prairie Christmass e-card proposal. Sept 2011
53. it´s all about sharing!
Sequence:
La Prairie Christmass e-card proposal. Sept 2011
54. it´s all about sharing!
Sequence: IV viral experience
La Prairie Christmass e-card proposal. Sept 2011
55. it´s all about sharing!
Sequence: IV viral experience
web
La Prairie Christmass e-card proposal. Sept 2011
56. it´s all about sharing!
Sequence: IV viral experience
What can I do in once i´m inside the Wishing Tree?
web
La Prairie Christmass e-card proposal. Sept 2011
57. it´s all about sharing!
Sequence: IV viral experience
What can I do in once i´m inside the Wishing Tree?
See where and how is my desire shining.
web
La Prairie Christmass e-card proposal. Sept 2011
58. it´s all about sharing!
Sequence: IV viral experience
What can I do in once i´m inside the Wishing Tree?
See where and how is my desire shining.
See other´s desires.
web
La Prairie Christmass e-card proposal. Sept 2011
59. it´s all about sharing!
Sequence: IV viral experience
What can I do in once i´m inside the Wishing Tree?
See where and how is my desire shining.
See other´s desires.
Invite your friends to wish and participate.
web
La Prairie Christmass e-card proposal. Sept 2011
60. it´s all about sharing!
Sequence: IV viral experience
What can I do in once i´m inside the Wishing Tree?
See where and how is my desire shining.
See other´s desires.
Invite your friends to wish and participate.
web
Share your wish with a friend (email)
share
La Prairie Christmass e-card proposal. Sept 2011
61. it´s all about sharing!
Sequence: IV viral experience
What can I do in once i´m inside the Wishing Tree?
See where and how is my desire shining.
See other´s desires.
Invite your friends to wish and participate.
web
Share your wish with a friend (email)
share
Write a wish for a friend (email)
share
La Prairie Christmass e-card proposal. Sept 2011
62. it´s all about sharing!
Sequence: IV viral experience
What can I do in once i´m inside the Wishing Tree?
See where and how is my desire shining.
See other´s desires.
Invite your friends to wish and participate.
web
Share your wish with a friend (email)
share
Write a wish for a friend (email)
share
Share it in social media.
La Prairie Christmass e-card proposal. Sept 2011
63. it´s all about sharing!
Sequence: IV viral experience
What can I do in once i´m inside the Wishing Tree?
See where and how is my desire shining.
See other´s desires.
Invite your friends to wish and participate.
web
Share your wish with a friend (email)
share
Write a wish for a friend (email)
share
Share it in social media.
La Prairie Christmass e-card proposal. Sept 2011
64. it´s all about sharing!
Sequence:
La Prairie Christmass e-card proposal. Sept 2011
65. it´s all about sharing!
Sequence: IV viral experience
La Prairie Christmass e-card proposal. Sept 2011
66. it´s all about sharing!
Sequence: IV viral experience
web
La Prairie Christmass e-card proposal. Sept 2011
67. it´s all about sharing!
Sequence: IV viral experience
What will my friend see when I send him an e-mail?
web
La Prairie Christmass e-card proposal. Sept 2011
68. it´s all about sharing!
Sequence: IV viral experience
What will my friend see when I send him an e-mail?
First, an image of our e-card, with a personalized text:
web
La Prairie Christmass e-card proposal. Sept 2011
69. it´s all about sharing!
Sequence: IV viral experience
What will my friend see when I send him an e-mail?
First, an image of our e-card, with a personalized text:
María wants to share a wish with you.
web
La Prairie Christmass e-card proposal. Sept 2011
70. it´s all about sharing!
Sequence: IV viral experience
What will my friend see when I send him an e-mail?
First, an image of our e-card, with a personalized text:
María wants to share a wish with you.
web
When link, he will go to our web e-card and travel automatically inside
the Tree to see his/her friend´s desire.
La Prairie Christmass e-card proposal. Sept 2011
71. notes about technical development & support
Technology
The project will make use of some the latest web technologies and techniques to bring a rich,
interactive and enjoyable experience to the user.
• Anigraphy: combination of still and animated pictures in the e-card to achieve a unique look
and feel.
• Papervision: 3D Framework in the online site to provide a breathtaking interactive navigation
over a rich visual landscape.
These 'eyecandy' elements will be built on top of a robust and secure chain of long tested
standard technologies or platforms like Flash, Apache, PHP and MySQL. All in order that the user
can safely and seamlessly enjoy the full Wishing Tree experience.
La Prairie Christmass e-card proposal. Sept 2011
72. contents control and coordination
Languajes
The wishes can be wrtitten in any languaje or in any of the five official languajes of the e-
card. This is an global e-card.
Filters.
All messeges should be filtered before publishing. Santaidea can coordinate a determined
amount of messeges.
La Prairie Christmass e-card proposal. Sept 2011
74. Summary
COMUNICATION
Mail with static image
la Prairie presents...
The wishing tree
La Prairie Christmass e-card proposal. Sept 2011
75. Summary
COMUNICATION
Mail with static image
la Prairie presents...
The wishing tree
ANIMATION
www.laprairiewishingtree.com
Flash animation
20” aprox
La Prairie Christmass e-card proposal. Sept 2011
76. Summary
COMUNICATION
Mail with static image
la Prairie presents...
The wishing tree
ANIMATION
www.laprairiewishingtree.com
Flash animation
20” aprox
WISHING XPERIENCE
www.laprairiewishingtree.com
make a wish for 2012
inside The Wishing Tree
La Prairie Christmass e-card proposal. Sept 2011
77. Summary
COMUNICATION
Mail with static image
la Prairie presents...
The wishing tree
ANIMATION
www.laprairiewishingtree.com
Flash animation
20” aprox
WISHING XPERIENCE
www.laprairiewishingtree.com
make a wish for 2012
inside The Wishing Tree
SHARE YOUR WISH
e-mail
make a wish for 2012
inside The Wishing Tree
La Prairie Christmass e-card proposal. Sept 2011
78. Summary
COMUNICATION
Mail with static image
la Prairie presents...
The wishing tree
ANIMATION
www.laprairiewishingtree.com
Flash animation
20” aprox
WISHING XPERIENCE
www.laprairiewishingtree.com
make a wish for 2012
inside The Wishing Tree
SHARE YOUR WISH
e-mail
make a wish for 2012
inside The Wishing Tree
FRIEND EXPERIENCE
www.laprairiewishingtree.com
Flash animation
inside The Wishing Tree
La Prairie Christmass e-card proposal. Sept 2011
79. Santaidea´s servises assestment
original idea, concept and script 3.500 €
concept art, desyng & motion. 5.500 €
programming & tecnical support. 6.500 €
total 15.500 €
coordination & control of contents (depending an la Prairie´s needs).
La Prairie Christmass e-card proposal. Sept 2011
80. Timing
work deadlines
Aproval of the idea & budjet sept 24
Art concept & story board oct 7
concept art &
oct 14
storyboard aproved
flash design & motion oct 29
programming nov 15
FINISHED nov 25
La Prairie Christmass e-card proposal. Sept 2011
