There’s no better time to start a YouTube channel than right now! The game has changed and anyone (yes, even you!) can create their own platform and share meaningful content with the world. But every time you even think about starting a YouTube channel or continuing to work on your existing one, you end up overwhelmed and stuck. My ‘strategy’ at the time was to throw a bunch of shit at the wall, just trying to find the tiny sweet spot between what I enjoyed making and what other people wanted to watch. experimented with vlogging, interviewing, podcasts, and riffing off the top of my head (yeah…that didn’t go so well). In between the filming and editing, I compared myself to my favorite creators and I’d think to myself: I’m never going to be that good. I questioned if I was crazy and deluded myself for thinking I could stop ‘working’ and create my own original videos for a living.

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C O U R S E S A B O U T S T O R E L O G I N
There’s no better time
to start a YouTube
channel than right now
The game has changed and anyone (yes,
even ) can create their own platform and
share meaningful content with the world.
you!
Master
YouTube
Your roadmap to creating a
successful channel with integrity
Launch your channel
Create original videos
Attract your first 1000 true fans and beyond
JOIN THE WAITLIST TODAY
02:59

2. When you compare your videos to
those of your favorite creators…your
filming & editing skills are coming up
short
You’re determined to start with what you have (even if that’s just your smart phone, a
plastic tripod, and a flimsy ring light from Amazon).
But chances are,
Y O U A L R E A D Y K N O W T H I S .
You’ve spent months (maybe even years) watching
your favorite YouTubers from the sidelines.
And you’ve started
to hear a voice
inside saying:
But every time you even think about
starting a YouTube channel or continuing to
work on your existing one, you end up
overwhelmed and stuck.
Maybe I can share my to help someone
else.
experiences
Maybe I can build an community of inspiring
people.
engaged
Maybe I can make a from a creative
career that fulfills me.
full­time living

3. But you’re still struggling to figure out the lighting,
how to edit your videos, record crystal clear audio,
and so much more!
Then there’s the
content itself –
B E C A U S E E V E N W I T H B E T T E R
G E A R & S K I L L S , Y O U S T I L L D O N ’ T
K N O W H O W T O C R E A T E A N
, E N G A G I N G V I D E O .
* I F * Y O U D O G E T A N I D E A T H A T ’ S
You want to create content in a style your subscribers will know
is 100% yours… But that’s really freaking hard to do when every
idea you have feels like a copy of someone else’s video.
Even if you did want to add your own perspective, you still have
no clue how to package up your information in a compelling
way…
Or how to tell a story that’ll keep viewers watching to the very
end.
You know making better quality
videos takes time and practice…
But when you’re already
juggling a hectic college load
or a 9­5 job, improving your
limited skills has no choice but
to take a backseat.
And there’s absolutely no way
you’re putting out a less than
perfect video – especially if
you’re going to be
broadcasting your face to
strangers on the internet.
O R I G I N A L

4. O R I G I N A L A N D C A N B E F I L M E D
W I T H Y O U R L I M I T E D G E A R , Y O U ’ R E
S T I L L S P E N D I N G H O U R S :
O R R E S H O O T I N G 1 0 T A K E S O F Y O U S A Y I N G :
Figuring out where
the heck to start
Writing, editing,
and re­writing the
script
Stressing about
whether you look
stupid or like a
robot on camera
To make matters worse, no
matter how many tutorials
you watch and blog posts you
read, it never seems to make
a difference
You’re still surfing YouTube videos like it’s an Olympic sport, trying to piece
together all the conflicting information
Yet you don’t feel any closer to knowing where to start or how to improve

5. without feeling overwhelmed.
You can’t seem to get your videos in front of your dream audience (or anyone,
really), and you wonder if you should just call it quits on this dream.
S O U N D F A M I L I A R ?
I think now is the perfect
time to take a trip down
memory lane.
04:02

6. Even though I’d been a freelance
filmmaker for 8 years, I knew next to
nothing about how to use the platform
as a creator.
I M E A N … J U S T L O O K
A T M Y V E R Y F I R S T
V I D E O
Hey there YouTube
Watch later Share
Hi there,
my name is
Matt D’Avella
( B U T I F Y O U W A T C H E D T H E V I D E O A B O V E ,
Y O U P R O B A B L Y A L R E A D Y K N O W T H A T ) .
I ’ M A F U L L - T I M E , D I R E C T O R O F
T W O N E T F L I X D O C U M E N T A R I E S , A N D M Y
A U D I E N C E H A S A N O D D F A S C I N A T I O N W I T H
M Y B I C E P S .
W H E N I S T A R T E D M Y Y O U T U B E
C H A N N E L I N I H A D N O
C L U E W H A T I W A S D O I N G .
Y O U T U B E R
2 0 1 7 ,

7. (This got me a whopping 8 subscribers. 6 of them were my
siblings)
At the time, I set what felt like an impossible goal
of 15,000 subscribers. But I had no roadmap or
clear plan how I was going to do that.
Every time I uploaded a video,
I felt like I was posting into a void.
I’d spend hours and hours at the drawing board
filming and editing videos, only to get single­digit
views. Occasionally, I’d be rewarded with a tiny
spike in my subscriber count. But it was quickly
followed by a long, long period of stagnated
growth.
My ‘strategy’ at the time was to throw a bunch of
shit at the wall, just trying to find the tiny sweet
spot between what I enjoyed making and what
other people wanted to watch.

8. In 2018, I grew to 50k subscribers within the
span of 2 months – a milestone that finally gave
me the confidence to go on YouTube.
And over the course of 2 years, I’ve managed to build a community of
over 3 million subscribers; collab with inspiring creators like Peter
McKinnon, Gary Vee, Yes Theory; and most importantly –
create a life where I get to make original videos I really care about.
By now you’re probably wondering
what I did to get to this point
(don’t worry, we’ll get to that).
I experimented with vlogging, interviewing, podcasts, and riffing off the top of my head
(yeah…that didn’t go so well).
In between the filming and editing, I compared myself to my favorite creators and I’d
think to myself: I’m never going to be that good.
I questioned if I was crazy and deluding myself for thinking I could stop ‘working’ and
create my own original videos for a living.
But as I continued to persist with the journey, experimented with new ideas, and focused
on telling compelling stories, slowly but surely, I began to see progress.
“all­in”
B U T F I R S T ,
H E R E ’ S W H A T

9. I N S T E A D , A T R U L Y S U C C E S S F U L C H A N N E L I S O N E T H A T G O E S F A R
B E Y O N D Y O U R S U B S C R I B E R C O U N T O R R E V E N U E .
Make no mistake, the path to achieving this can
be elusive, frustrating, and outright maddening…
At least if you go at it alone.
But, if you’ve ever wished for a guide to show
you the way – look no further.
For the first time ever, I’m revealing everything I’ve
learned about how to grow a successful channel.
H E R E ’ S W H A T
I D I D N ’ T D O
I didn’t obsess over writing clickbait titles, try to recreate viral videos, or attempt to hack
the algorithm.
Because while those tactics may give you a temporary bump in views, it’s not enough
to create a sustainable channel (or make you feel good on the inside).
I T ’ S O N E
W H E R E Y O U
G E T T O
Create meaningful content you’re proud of
Express your voice and share your story
Connect with inspiring people and add value to their lives
Leave behind a job that doesn’t fulfill you and take the leap to the creative career
you’ve always dreamed of.
INTRODUCING

10. By the end
you’ll be able to:
Master
YouTube
Your roadmap to creating a
successful channel with integrity
Launch your channel
Create original videos
Attract your first 1000 true
fans and beyond
I WANT TO MASTER YOUTUBE
Let’s tick this off your list of goals once and for all! You’ll know exactly where to start, what to name your
channel, and how to breeze through the entire set­up process without the overwhelm.
*FINALLY*
START YOUR
YOUTUBE
CHANNEL
CREATE
ORIGINAL &
Master YouTube is designed to help
you lay down the foundation you
need to create a YouTube channel
that’s unique and distinct to you
You won’t find any clickbait tactics or gimmicks that don’t
actually teach you how to make good videos.
Instead, you’ll get an inside look into how I operate my
channel, my decision-making process when I create a video,
and everything I wish I’d known as a brand new creator.

11. Did someone say sneak peek?!
04:37
HERE’S WHAT YOU GET THE
MINUTE YOU JOIN MASTER
YOUTUBE:
No more feeling like the rip­off version of your favorite creator. You’ll have developed a solid content strategy
so you’ll always know what key topics to make videos about. Plus how to tell compelling stories that’ll hook
viewers in from start to finish (and get them to subscribe).
ENGAGING
CONTENT
Don’t let your (lack of) equipment hold you back. You’ll learn the basics of filming yourself on camera, the
essential tools you need in your kit, and a solid workflow to take you from idea all the way to a crisp, engaging
video.
FILM HIGH
QUALITY
VIDEOS
It’s time to put your videos in front of the right audience! You’ll know the process to crafting compelling titles &
thumbnails without resorting to clickbait tactics. And how to move through the 4 stages of growth all the way to
monetization.
GROW YOUR
REACH

12. MODULE 1:
Get Clear On Your Vision
Before starting this game­changing
journey, you need a final destination in
mind. And no trip is complete without a
solid plan, a few good friends, and snacks
(lots & lots of snacks).
How the algorithm works and what you
need to focus on to beat it
The 3 keys to success that’ll help you win
at the long game
The mindset shifts you need to make to
overcome self­doubt and avoid burnout
How to build an inner circle of people who
will lift you up and support you
How to develop an original content
strategy for your channel, including what
topics to explore, who your target audience
is, and how to identify your unique style of
videos
The exact email templates I use to pitch
YouTubers & creatives I want to collaborate
with – these are yours to tweak and
personalize!
MODULE 2:
Build Your
Foundation
Let’s get this show on the road! It’s
time to pack your bags, fuel up your
car, and load up all on your essential
gear…which is exactly what we cover
in this module.
A step­by­step walkthrough of how to set­
up your channel without the overwhelm
(and how to keep it secure)
A tour of YouTube studio and how to make
sense of your metrics – plus what stats I pay
attention to and what I ignore
The essential gear & tools you need (and
don’t need) in your kit to start filming and
editing
My tips & tricks to build up your gear kit on
a budget – hint: you can find handy
substitutes for your gear using common
household items
MODULE 3:
Develop Unique Ideas
For Your Channel
“Smooth roads don’t make good drivers.
Practice does.” – (A quote we butchered to
fit this analogy). The best way to become
a successful YouTuber is to consistently
create original, engaging videos. This
module will show you how.
The simple production workflow I use to
film & upload videos on a consistent basis –
never waste time stressing about where to
start

13. start
My framework for coming up with original
ideas that align with your values and your
niche
How to write an effective title that actually
delivers on its promise – no clickbait here!
How to improve your video’s performance
through a simple title change
The exact checklist I use to decide if a
video is worth making or if it’s best left on
the cutting room floor
MODULE 4:
Learn to Make Better
Videos (Faster)
Want to bring more people along for
the ride? This module will show you
how to attract the right ones to your
videos so you can grow a community
full of engaged fans.
A walkthrough of how to go from an idea to
script to video
The 6 rules for effective storytelling to
keep viewers engaged from start to finish
The basics of filming yourself. Plus my best
tips on picking a location, framing your shot,
and talking to camera.
Learn a process for how to edit your videos
twice as fast.
How to create & edit the movie poster of
YouTube Videos: The Thumbnail –
including how I use them to tell a story
MODULE 5:
Grow Your Audience
From 0 Subs to your
first 1,000 True Fans and
Beyond
You started this journey to make a positive
impact on people’s lives. So let’s get more
eyes on your videos and form the building
blocks to make this a living.
The 3 stages of audience growth and what
to do to advance from one stage to the next
The behind­the­scenes look of how I grew
my channel to over 3 million subscribers
How to monetize your channel with
intention and in a way that feels good for
you
Master