My partner and I created an ad campaign for retailer, Godiva Chocolatier. We both strategized our campaign. I worked mostly on the art direction but did some of the copy writing as well.

1. Agency Belle
Lucy Ye & Rebecca Beyer

2. Godiva is perceived to be an overly expensive chocolate
brand that is only good for special occasions.
Our Challenge

3. Our Target
Meet Julia

4. Spoil yourself with Godiva because you deserve it.
Our One Thing

5. Range of Work

6. You are worthy of Godiva.
Our Recommendation

11. In-Store Idea

13. Thank You!