BioBlitz

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LucyDoyle

Tecnologia Negócios

Selling Your Story

Max Boon
Spirit Public Relations

How to devise a PR strategy
How to generate effective coverage
How to write a press release
How to approach press

“We want to chronicle the biological
record of the region through a
participatory BioBlitz event”
THE GRANNY TEST
“We are calling on nature detectives to
get their hands dirty and take part in a
BioBlitz event to find nature in your
neighbourhood”

Consumer Mags – 4 months
Regional Lifestyle Mags – 2-3
months
Newspaper features – 1 month
News stories – 1-5 days

Use a strong headline
Tell the story in the first sentence
Prioritise messages
Find an angle

Make copy objective, quotations can be used for
subjective views
Include a call to action
Don’t make mistakes
Include contact info

‘Top five hidden sites for nature in
your city’
BioBlitz organiser says: ‘We must get
children to experience nature’
Invite a journalist to take part in a
BioBlitz

Opening line is essential
Do your homework
Pick when to pitch
Work with the media

Preparation is key
Never have more than 3 messages
Bring the story to life
Know your audience
Body language is essential

Speak in whole sentences

Pictures say a thousand words
Advertising can help
Use social media

@SpiritPRTeam
E: info@spiritpublicrelations.co.uk
T: 0117 944 1415
W: www.spiritpublicrelations.co.uk

http://www.slideshare.net/LucyDoyle/Bio
Blitz

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BioBlitz

1. Selling Your Story Max Boon Spirit Public Relations

2. Bristol Festival of Nature

3. How to devise a PR strategy How to generate effective coverage How to write a press release How to approach press

4. Objectives

5. Audience

6. Identify Target Media

7. Identify Opportunities

8. “We want to chronicle the biological record of the region through a participatory BioBlitz event” THE GRANNY TEST “We are calling on nature detectives to get their hands dirty and take part in a BioBlitz event to find nature in your neighbourhood”

9. Consumer Mags – 4 months Regional Lifestyle Mags – 2-3 months Newspaper features – 1 month News stories – 1-5 days

10.

11. News Features

12. Who? What? When? Where? Why? How?

13. Use a strong headline Tell the story in the first sentence Prioritise messages Find an angle Make copy objective, quotations can be used for subjective views Include a call to action Don’t make mistakes Include contact info

14. ‘Top five hidden sites for nature in your city’ BioBlitz organiser says: ‘We must get children to experience nature’ Invite a journalist to take part in a BioBlitz

15. Opening line is essential Do your homework Pick when to pitch Work with the media

16. Preparation is key Never have more than 3 messages Bring the story to life Know your audience Body language is essential Speak in whole sentences

17. Pictures say a thousand words Advertising can help Use social media

18. @SpiritPRTeam E: info@spiritpublicrelations.co.uk T: 0117 944 1415 W: www.spiritpublicrelations.co.uk http://www.slideshare.net/LucyDoyle/Bio Blitz

BioBlitz

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