The document summarizes a print media product evaluation for a music magazine called "FANATIC". It discusses how the magazine uses conventions of real media forms through its design elements. It represents young pop/indie musicians and fans aged 16-18. The target audience is described as female students who enjoy this music genre. Major media companies like IPC Media or Bauer could potentially distribute the magazine since it focuses on a niche genre.

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AS MEDIA STUDIES
Print Coursework Evaluation By
Lucinda Kate Hurst

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Music Magazine
Evaluation.

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Contents
1. In what ways does your media product use, develop or challenge
forms and conventions of real media?
2. How does your media product represent particular social groups?
3. What kind of media institution might dispute your media product
and why?
4. Who would be the audience of your media product?
5. How did you attract/address your audience?
6. What have you learnt about technologies a from the process of
constricting this product?
7. Looking back at your preliminary task what do you feel you have
learnt in the progression from it to the full product?

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Q1.In what ways does your media
product use, develop or challenge
forms and conventions of real media?
I designed my masthead around Esquire and Billboards. The use of the informal,
brushed font reflects the young target audience and appears trendy like Esquire.
The brightly coloured filled letters, similar to Billboard’s add continuity to the colour
scheme and draw attention. It is shown in front of the model like Billboard’s as it
wasn’t clear enough behind. The idea to change to colour of
the filled letters issue to issue to
Match the colour scheme works as
shown by esquire as it’s
Recognisable as long as the text
stays the same.

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Q1. A barcode on the cover of a magazine is convention
necessary for the sale of a magazine. As shown in many
examples such as Q and Vibe, the
barcode is featured in the right hand
corner. I also displayed the price
alongside it.
Magazines like NME often have multiple issues on
the cover including bands and poster previews. NME
covers appear thrown together and busy. As my
magazine is targeted at female students, I wanted a
more organised and classy cover and so I used only one
large image. The image of my model
shows her looking directly into the
camera to create eye contact with the
audience and to create a rapport. This
is a convention used in many popular
magazines.

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Q1.In the style of magazines such as Q, I have displayed
the artists name as the second largest item of text,
after the masthead, to attract the readers and show who my
cover star is. I used a stoke on my text to make it stand out
form the background image. The juxtaposition of the bright
colours and sizes attracts attention.
A convention that most magazines use is the inclusion of the magazine website,
the date and the issue number. I included all three of these on my cover and the
date on my contents page. This is useful for readers to indentify issues if they
need a reference to order a previous issue. A subscription offer is another
popular convention as it attracts readers to block purchase magazines. This is
better for the magazine as it doesn’t depend on readers going out each week to
purchase it yet allows the
reader to make a saving.

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Q1. I decided to use an image from the studio for my cover that
doesn’t reference music. I used an attractive, photogenic model
to attract an audience that aren’t necessarily musicians but are
interested in listening to the music and finding out about the
actual artists. This technique is used by magazines like NME
though I used a variety of images on the double page
spread to reflect her career in music.
In the images, my model is wearing black and white clothes which
reflect the indie genre. This juxtaposes with her red lips and brightly
coloured bracelets which add the pop element. I used minimal props
in most photos (e.g. a guitar) but the live photos show balloons on stage
which reflect the pop-indie subgenre.

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Q1. I’ve used sign posting, for example my use of subheadings, to
direct the reader to different sections (cover stories, feature articles,
reviews and live gigs). This is frequently used in NME. I have also used
a band index to show all the bands included in the magazines that fit
the indie-pop sub genre of my magazine. This is another feature used
in magazines such as NME. I also included an editors letter to add a
more personal element to my magazine.
I used a consistent colour scheme
throughout and kept to three fonts to keep
a professional appearance to the
magazine.

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Q2. How does your media product represent
particular social groups?
Social groups - My magazine represents pop and indie musicians and fans. This
is through the acoustic and electro musicians and the look of my models. My
magazine is aimed at female students aged 16-18 and so the cover artist is
shown as part of my target audience.
Gender – Though this industry is quite male dominated, I wanted to use a
female cover artist to reflect the female target audience. There is a balance of
male and females from the bands used and the ‘editor’ is a male.

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Q2.
Age – The artists featured in my magazine are all young, currant
artists as the pop/indie music scene is widely dominated by young
musicians. I reference older artists such as Bruce Springsteen in my
double page spread as emerging artists are often inspired by
influential, existing musicians.
Race – My models are all White British which is an ethnic majority in
my local area and of the music industry for the pop/indie sub-genre.

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Q3. What kind of media institution might
dispute your media product and why?
An ideal distributor for my magazine would be IPC Media
or Bauer. IPC Media distribute a wide variety of
magazines including NME. As my magazine is more of
an alternative genre, I think it would be ideal for this
company as they only distribute one music magazine. ‘FANATIC’ would
work well alongside NME as the pop/indie sub-genre would appeal to a
more niche audience. IPC Media also own Time Warner Inc. which could
offer connections to musicians advertising through music videos created by
them. Bauer distribute magazines such as MOJO, Q and Kerrang so I feel it
could benefit from an alternative music magazine. As Bauer also has TV
and Radio branches, I could used horizontal integration to promote my
magazine.

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Q4. Who would be the audience of your media product?
The genre of my magazine is pop/indie making it an alternative to
magazines such as NME and Q. I used bands like Flamboyant Bella and
singers for example Marina and the Diamonds to base my magazine
around. Targeting at female students aged 16-18, I found this genre was
popular amongst them. My ‘editor’ and the artists I used are a similar age to
my target audience, with my main model fitting into the target audience
exactly. She was styled similar to Alexa Chung, an ambassador for this
type of music and presenter of T4. Many students follow a particular ‘scene’
with what music they listen to and how they dress, so I used models that the
target audience would be able to relate with.

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Q4.My magazine is targeted at intelligent ,female students aged 16-18,
with a part time job and willing to spend £2.30 per week on a music
magazine. Below is an image of Natalie. She is a 17 year old student at
Winstanley College, studying English, Media and Film Studies. She has a
keen interest in fashion and music and enjoys hobbies such as singing and
performing. She has a part time job in a restaurant and uses a percentage
of her wages to purchase magazines such as NME and
Look (a fashion magazine produced by IPC Media). She
also uses her wages to purchase tickets to gigs such as
Florence and the Machine (of the pop-indie sub genre).
When shown my magazine, Natalie said “This is a
magazine I would be interested in buying as it is an
alternative to the usual music magazines you see. It
hosts bands and artists form my favourite genre and it
visually aesthetically pleasing. The article was enjoyable
to read and I think it really suits the target audience.”