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Copyright 2011 Sematext Int'l. All rights reserved. Search Analytics What? Why? How? Otis Gospodneti ć – Sematext International
About Otis Gospodneti ć ,[object Object],[object Object],[object Object],Copyright 2011 Sematext Int'l. All rights reserved.
About Sematext ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright 2011 Sematext Int'l. All rights reserved.
Agenda ,[object Object],[object Object],[object Object],[object Object],Copyright 2011 Sematext Int'l. All rights reserved.
What is Search Analytics? ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright 2011 Sematext Int'l. All rights reserved.
Search Analytics and SEO ,[object Object],[object Object],Copyright 2011 Sematext Int'l. All rights reserved.
Search vs. Web Analytics ,[object Object],[object Object],[object Object],Copyright 2011 Sematext Int'l. All rights reserved.
Why Search Analytics? ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright 2011 Sematext Int'l. All rights reserved.
Report Groups ,[object Object],[object Object],Copyright 2011 Sematext Int'l. All rights reserved.
Failures ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright 2011 Sematext Int'l. All rights reserved.
Report: Zero Hit Queries ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright 2011 Sematext Int'l. All rights reserved.
Report: Zero Hit Queries (cont.) ,[object Object],[object Object],[object Object],[object Object],Copyright 2011 Sematext Int'l. All rights reserved.
Report: High Exit Rate Queries ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright 2011 Sematext Int'l. All rights reserved.
Report: Irrelevant Result Queries ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright 2011 Sematext Int'l. All rights reserved.
Report: Total Queries ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright 2011 Sematext Int'l. All rights reserved.
Report: Total Distinct Queries ,[object Object],[object Object],[object Object],[object Object],Copyright 2011 Sematext Int'l. All rights reserved.
Report: Words Per Query ,[object Object],[object Object],[object Object],Copyright 2011 Sematext Int'l. All rights reserved.
Report: Top Queries ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright 2011 Sematext Int'l. All rights reserved.
Report: Top Queries (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright 2011 Sematext Int'l. All rights reserved.
Clickstream Analysis ,[object Object],[object Object],[object Object],[object Object],Copyright 2011 Sematext Int'l. All rights reserved.
Query and Hit Valuation ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright 2011 Sematext Int'l. All rights reserved.
Query and Hit Valuation (cont.) ,[object Object],[object Object],[object Object],[object Object],Copyright 2011 Sematext Int'l. All rights reserved.
Report: Low CTR Queries ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright 2011 Sematext Int'l. All rights reserved.
Report: Queries with Most Clicks ,[object Object],[object Object],[object Object],Copyright 2011 Sematext Int'l. All rights reserved.
Search Session ,[object Object],[object Object],Copyright 2011 Sematext Int'l. All rights reserved.
Interesting Search Sessions ,[object Object],[object Object],[object Object],Copyright 2011 Sematext Int'l. All rights reserved.
Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright 2011 Sematext Int'l. All rights reserved.
More SA Reports/Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright 2011 Sematext Int'l. All rights reserved.
More SA Reports/Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright 2011 Sematext Int'l. All rights reserved.
Data Collection Copyright 2011 Sematext Int'l. All rights reserved.
[object Object],[object Object],[object Object],[object Object],[object Object],Contact Copyright 2011 Sematext Int'l. All rights reserved.

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