VHG Brand Book Dec 2016

1. O U R S T O R Y
03
I S S U E
3HOTNEW
DESTINATIONS& 1 REINVENTION

2. WE’recelebratingyou
In this issue, we’re celebrating you – our intrepid jet-setter, seasoned sun-chaser,
world-wanderer. You’re the reason we created our newly-launched I AM VICEROY
campaign, made up of vignettes that reflect you, your style and the moments
you’ll create here.
You are no ordinary traveler and I AM VICEROY pays homage to that. You were
born to immerse, explore, linger and savor. You are the poet and the muse.
The reason and the celebration. The style and the substance.
Turn these pages to find out what’s next for you. Up ahead are discoveries
that are ready to enthrall near and far at our hotels and resorts worldwide.
Along the way, don’t be surprised to find how much our properties reflect
how others might describe you - sometimes unbridled, frequently daring,
always remarkable.
at some of the world’s
most sought-after and
innovative destinations.
on incredible culinary
creations at globally
renowned venues.
the hidden secrets
of the world’s most
interesting cities.
STAY DINE EXPLORE
Kate Upton on location at Sugar Beach, A Viceroy Resort, St. Lucia.
Photographed by Yu Tsai and styled by Cher Coulter.

3. IAM
THEAUTHOR
ANDTHESTORY
VICEROY
CENTRALPARK
NEWYORK
The big story in the Big Apple
sets the scene for memorable
Manhattan moments.
< 120 West 57th Street, New York, New York 10019, USA. T: +1 212 830 8000 >
at Kingside, where Chef
Marc Murphy presents his
interpretations of New
American cuisine.
on The Roof over a refreshing
cocktail and soak in views
of Central Park.
your crew and set the
agenda within spaces
spanning 3,288 SqF/305 SqM
and host board meetings
and buzz-worthy social events.
at the state-of-the-art
gym that offers Technogym
cardio, strength and Kinesis
equipment, or enjoy a jog
across Central Park.
the Big Apple with visits to the
Museum of Modern Art, Radio
City Music Hall, Broadway,
Carnegie Hall, Lincoln Center and
the iconic Empire State Building.
NY
DINESTAYunwind
GATHEREXPLORE
at one of 240 stylish rooms
and suites or take things
to a new level at Suite 57.
ENERGIZE

4. A chic interpretation of Californian
style, this hotel redefines sun-kissed
sophistication with eclectic offerings.
at Cast, where the talented
culinary team’s genius
is on full display.
within the retro-glam interiors
of Cameo Bar, a mid-20th
century take on the classic
lounge concept.
the ones who matter most,
as you host your perfect gig
within spaces spanning 2,560
SqF/238 SqM, or get in touch
with our wedding planners
for a unique celebration.
Santa Monica Pier, stroll along
the beachfront, discover the
quaint boutiques and coffee
shops on Main Street and
soak in the scenes, smells and
sounds of Southern California.
SM
< 1819 Ocean Avenue, Santa Monica, California 90401, USA. T: +1 310 260 7500 >
IAMTHESTYLE
ANDTHESUBSTANCE
DINESTAYunwind
GATHEREXPLORE
VICEROY
SANTAMONICA
at one of 162 rooms and suites,
ideal for large entourages,
business nomads, as well as
leisure seekers.

5. VICEROY
ZIHUATANEJO
Explore a mystical sanctuary on the Mexican
Riviera, exuding charisma with a hint
of playfulness.
< Playa La Ropa S/N Zihuatanejo, Guerrero 40880, Mexico. T: +52 755 555 5500 >
IAM
THEFACT
ANDTHE
FANTASY
Z
on Pacific-Mexican cuisine
at La Villa or embark on an
exquisite culinary journey
at La Marea.
with cocktails, ceviche
and a game of backgammon
at the unique Coral Bar,
or drop in to La Cava,
a vintner’s delight.
within traditional open-air
beachside palapas at the spa,
with an expansive range
of wellness treatments
or join a sunrise yoga session.
for memorable events
within indoor and beachfront
spaces spanning total areas
of 3,660 SqF/340 SqM.
the essence of Mexico as you
spend time on a 600 Ft shoreline
or enjoy snorkeling, horseback
riding, wind surfing, deep sea
fishing, and paddle boarding.
STAYDINEUNWINDRELAXGATHEREXPERIENCE
at one of 46 abode-inspired
casitas, each boasting unique
designs and interiors.

6. YASVICEROY
ABUDHABI
An exhilarating playground for
the adventurous, this destination
offers a Middle Eastern getaway
with a modern twist.
IAMTHEdrive
ANDTHEdream < P.O. Box 131808 Yas Island, Abu Dhabi, UAE. T: +971 2 656 0000 >
out in style at one of six stylish
dining venues, offering a
variety of cuisines, including
Arabic, Asian, Indian and more.
at Rush, the world’s
first nightclub built over
a racetrack, or party
at Skylite Lounge.
for events of superlative scale
and sophistication, spanning
over 37,000 SqF/3,500 SqM.
at ESPA, an award-winning
haven of indulgence that
offers a wide range
of blissful treatments.
your senses with adrenaline-
inducing experiences at
Ferrari World Abu Dhabi,
Yas Waterworld, Yas Marina
Formula 1TM
Circuit and more.
YAD
DINESTAYunwind
GATHEREXCITE
at one of 499 rooms and suites
that feature innovative designs.
RELAX

7. IAMTHESERENITY
ANDTHEENERGY
VICEROY
RIVIERAMAYA
Discover a charming Mexican retreat
that invites you to fall in love all over again.
< Playa Xcalacoco Frac 7, P.O. Box 77710 Playa Del Carmen, Riviera Maya, Quintana Roo, Mexico. T: +52 984 877 3000 >
RM
at the Chef’s Table in La Marea,
or enjoy al fresco options
at Coral Bar + Grill.
at The Spa at Viceroy Riviera
Maya, where Mayan treatments
help restore equilibrium to mind,
body and soul.
for celebrations within generous
indoor and outdoor spaces
spanning 18,895 SqF/5,829 SqM.
the ancient Mayan cities
and cenotes, stroll along seven
miles of white sandy beach,
or indulge in exciting water sports.
STAYDINERELAXGATHEREXPLORE
at one of 41 villas, each of which
features a private patio, plunge
pool and terrace.

8. IAM
THEBEAUTY
ANDTHE
BRILLIANCE
VICEROYL’ERMITAGE
BEVERLYHILLS A glamorous retreat ideally situated
just minutes away from Rodeo Drive.
< 9291 Burton Way, Beverly Hills, California 90210, USA. T: +1 310 278 3344 >
LBH
on innovative creations at
Avec Nous, a contemporary
take on a classic French bistro.
in refreshing cocktails
and buzzing conversation
while you mingle at the
laidback yet lively lounge.
with decadent experiences
for the body and soul at
the spa, in settings that
are discreet and delightful.
for a business meeting
or a wedding celebration
at our flexible meeting spaces
spread over 6,600 SqF/2,011 SqM.
the best of Los Angeles with
a leisurely stroll along Rodeo
Drive, lined with designer
boutiques, art galleries
and top restaurants or visit
The Getty Center.
To your right, Teresa is wearing embellished
ankle-length pants, v-neck top and minaudière,
all by Halston Heritage.
STAYDINEINDULGERELAXGATHEREXPLORE
at one of 116 suites, designed
to enhance elegant lifestyles.

9. LBH
A contemporary take on the classic French bistro;
Avec Nous has a hip St. Tropez vibe that delivers
a fresh culinary experience to Beverly Hills.
Drawing inspiration from the Mediterranean
coast, Spanish and Italian touches compliment
the character of this Riviera. European spices
blend with locally-sourced seasonal ingredients
to offer a refined yet charming culinary experience.
Our passion is defined by our name; Avec Nous.
Dine with us, drink with us and celebrate with us.
AFRENCHCONNECTION

10. VICEROYPALMJUMEIRAHDUBAI
Set to open in early 2017 on Palm Jumeirah, the resort will offer sophisticated,
contemporary design and uniquely inspiring architecture with striking views
of the Arabian Gulf from sunrise to sunset.
< Palm Jumeirah, Dubai, UAE. E: info.dubai@viceroyhotelsandresorts.com >
on Cantonese culinary delights
at the globally-renowned
Mott 32, and nine other venues
helmed by world-class chefs.
as you soak up the sun at
the beach club or surrender
to blissful treatments at the
tranquil spa, which offers indoor
and outdoor treatment spaces.
the dynamic city of Dubai with
visits to Mall of the Emirates,
Bastakiya, Burj Khalifa and Dubai
Creek, or just marvel at the
magnificence of Palm Jumeirah.
PJD
DINESTAYRELAXEXPlore
at one of 477 lavishly appointed
rooms and suites or 222 signature
residences, designed to exceed
every expectation.

11. SUGARBEACH,
AVICEROYRESORT,ST.LUCIA
Like a jewel rising from the Caribbean Sea, this resort
welcomes intrepid explorers to its shimmering shores.
< Val des Pitons P.O. Box 251, Soufriere, St. Lucia. T: +1 758 456 8000 >
IAM
THEMOMENT
ANDTHE
MEMORY
EXPLORE
SB
on Caribbean cuisine
at Bayside, The Great Room,
or The Terrace, or drop in
to The Cane Bar.
under the shadows of the
Piton Mountains with cocktails
at Palm Court Lounge
or The Late Night Bar.
with indulgent and soothing
treatments amid vistas
of Val des Pitons at the
Rainforest Spa.
the ones closest to you
for destination celebrations
within magnificent spaces spread
across 20,304 SqF/1,886 SqM.
STAYDINEUNWINDRELAXGATHER
in one of 86 rooms, villas
and bungalows, boasting
equal parts colonial charm
and superlative luxury.
the surrounding rainforests,
soak up the sun on the pristine
beach, drive around the Morne
Coubaril Estate or embark
on a unique underwater hike.
Kate Upton on location at Sugar Beach, A Viceroy Resort, St. Lucia.

12. RAINFORESTSPA
ATSUGARBEACH,
AVICEROYRESORT
A stunningly pure and eco-friendly treetop
retreat, tucked between turquoise waters
and the majestic Pitons. Find solace and
soothe your body, mind and soul with a
collection of treatments made of all-natural,
organic elements that call St. Lucia home.
This restorative sanctuary meets and caters
to every possible need, whether you’re
looking to leave relaxed, pampered,
or re-energized.
Kate Upton on location at the Rainforest Spa,
Sugar Beach, A Viceroy Resort, St. Lucia.
AnOrganic,IndigenousExperience
Try the Relaxing Royal Bamboo Massage
for a deep and revitalizing experience using
three sizes of bamboo that grow around
the resort, along with St. Lucia water lilies
and lotus flowers.
AnEnergyBoost
Walk away with a luminous glow and a
revitalized spirit with the C+C Vitamin
Body Polisher. This gentle scrub’s botanical
extracts from vitamin C-infused bitter orange
and bamboo eliminate impurities and slough
away dead skin cells, revealing fresh, smooth
skin underneath.
AnEscapeFromStress
You’ll drift off to utter calm and bliss during
the Lava Shell Massage, when a therapist glides
warm marine-polished sea shells across your
body, smoothing out muscle tension
and unraveling stress points.
HealingandHydration
The light-as-air O2 Awakening Facial
is a revitalizing formula that will purify your skin
with vitality and brilliance. After infusing your
skin with pure oxygen, you’ll be left with calm,
radiant skin and a healthy glow.

13. IAMTHEADVENTURE
ANDTHESANCTUARY
VICEROY
SNOWMASS
Away from the bustle of Aspen, this ski-in/ski-out
resort at Snowmass Base Village takes luxury
getaways to greater heights.
< 130 Wood Road, Snowmass Village, Colorado 81615, USA. T: +1 970 923 8000 >
S
on delicious comfort food
with a gourmet twist at Eight K.
and surrender to decadent
treatments inspired by Ute,
Nordic and Asian cultures
at the spa.
for memorable
events against dramatic
and remarkable backdrops
within spaces spanning
11,824 SqF/1,098 SqM.
the thrill of mountainside
adventure with skiing,
biking, horseback riding,
hiking, rafting and hot air
balloon rides, or take in
the X Games and other
world-class sports events.
the best of Aspen
and Snowmass with
visits to the Aspen Art
Museum, Anderson Ranch,
the Snowmass Rodeo
or enjoy numerous
theater performances.
STAYDINERELAXGATHEREXPERIENCEEXPLORE
at one of 165 guest residences,
each boasting rustic interiors
with touches of luxury.

14. IAMTHEIDEA
ANDTHEIDEAL
CASSAHOTEL
NEWYORK
Illuminated by the lights of Times Square,
this boutique hotel sparkles with minimalist style.
< 70 West 45th Street, New York, New York 10036, USA. T: +1 212 302 8700 >
CNY
on Executive Chef Alex
Guarnaschelli’s creations
at Butter.
within 315 SqF/29 SqM
of meeting spaces, ideal
for corporate strategy
sessions, press events
and chic receptions.
Times Square, Radio City
Music Hall, Carnegie Hall,
Broadway, The Metropolitan
Opera and The New York
Public Library.
STAYDINEGATHEREXPLORE
at one of 165 sound-proof
rooms and suites, rich
in texture and design.

15. IAMTHECONCEPT
ANDTHECREATION
HOTELzetta
SANFRANCISCO
The pride and passion of the city,
Hotel Zetta San Francisco is a creative
hotspot for the culturati.
< 55 5th Street, San Francisco, CA 94103, USA. T: +1 415 543 8555 >
on British classics at The Cavalier
or retreat to the S&R Lounge,
modeled after a traditional
Manhattan lobby bar.
in the Playroom as you try
your luck at the 30-foot
Plinko Wall.
at a 24-hour wellness studio
that offers TRX training,
ARKE Core Centric Training
Equipment, yoga sessions
and more.
within 2,120 SqF/646 SqM
of meeting spaces that
seamlessly integrate
technology and design
with sophisticated service.
Union Square, Pier 39,
Fisherman’s Wharf,
California Academy
of Sciences, Alcatraz
and Ghirardelli Square.
Z
DINESTAYunwind
ENERGIZEGATHEREXPLORE
at one of 116 progressive
rooms and suites designed
for modern travelers.

16. HOTELZEPPELIN
SANFRANCISCO
A rebellious fusion of San Francisco’s countercultural tradition
with a mysterious approach to contemporary hospitality.
< 545 Post Street San Francisco, CA94102, United States T: +1 415 563 0303 >
IAM
THEREVOLUTION
ANDTHECAUSE
San Francisco’s sensory adventures
and playful delights, including the
vintage clothing shops, one-of-a-kind
boutiques and some of city’s most
daring experimental dining. Visit the
Haight-Ashbury district, ground zero
for cultural and musical revolutions
that continue to this very day.
ZP
EXPLORESTAY
at any of the 196 guest rooms and suites
that celebrate San Francisco’s bold
bohemian past and gives a nod to
the city’s famed rule-breaking poets,
authors and musicians.

17. VICEROY
BOCASDELTORO
PANAMA
Blended into lush Caribbean foliage
and fringed by a gorgeous private beach,
this resort, set to open in 2018, exudes
a charming tropical vibe.
< Bocas Del Toro, Panama >
P
DINESTAYRELAXGATHER
in a quintessentially Caribbean
ambience at one of eight
culinary and nightlife venues
offering an interesting variety
including locally-inspired
cuisine and a gourmet bistro.
and rejuvenate at a sanctuary
of tranquility complete
with 14 treatment rooms
and a selection of world
class experiences.
to discuss business or for an
intimate celebration of special
occasions within the capacious
4,770 SqF/443 SqM of indoor
event space.
at one of the 42 luxury
overwater villas that are
bathed in the vibrant energy
of the tropics and capture
the essence of barefoot luxury.
VICEROY
CHICAGO
Set to open in 2017, this lifestyle hotel
will be a powerhouse reflecting
the design, art, style and culture of the
vibrant landscape of the Gold Coast.
< North State Street, Chicago, IL >
at the locally-influenced
signature restaurant and bar.
with a dip in the rooftop
pool, then sit back and take
in mesmerizing views of the
vibrant city.
the exclusive Gold Coast
neighborhood of Chicago
with the Magnificent Mile
shopping corridor and
the historic Rush Street.
CH
DINESTAYRELAXEXPlore
in one of the 180 spacious
guestrooms and suites offering
impeccable views of the city
and the lake.

18. VICEROYJUMEIRAH
VILLAGEDUBAI
VICEROY
BUENOSAIRES < Jumeirah Village Circle, Dubai, UAE >< Buenos Aires, Argentina >
with a difference as you choose
from a variety of dining experiences
that feature throughout the property,
including an all-day dining restaurant,
pool bar, sports bar, lobby café and a
signature Chinese rooftop restaurant.
the mind and energize the body
at the boutique spa, serene
swimming pool, sauna, steam
room, state-of-the-art gym and
fitness center with a yoga terrace.
JVD
DINESTAYRELAX
at any of the 234 hotel rooms
and 267 hotel apartments, crafted
with innovative design ideologies
that redefine 21st century living.
An echo of a remarkable city, the hotel and residences add
to the pulsating energy of Dubai and its famed glamour quotient.
Due to open in 2019, the architecturally epic, upscale hotel will be the first
and only on Madero Harbour – the district’s most sought-after destination.
BA
at the hotel’s signature restaurant,
unwind at the chic and contemporary
bar, and experience unprecedented
views of Buenos Aires from the
breathtaking rooftop.
into the peace and tranquility
of the luxurious pool and spa.
Indulge in treatments and services
designed to centre mind, body
and soul.
the prestigious Madero Harbour.
With an elite shopping centre,
world-class restaurants, nightlife,
cinemas and a heliport, it’s the
hottest place to work, stay and play.
DINESTAYRELAXEXPLORE
at one of 125 stylish hotel rooms
or 30 deluxe residences designed
by world famous architect Carlos
Ott, the marvel behind the hotel’s
prestigious neighbor, Harbour Tower.

19. I
A breathtaking island hideaway with views
that stretch across to the city, and where nature,
culture and heritage thrive in perfect harmony.
The resort is set to open in summer 2016.
VICEROY
PRINCES’ISLANDs
ISTANBUL< Büyükada, Princes’ Islands, Istanbul, Turkey >
on local favorites and international
cuisine for breakfast, lunch and
dinner at The Restaurant, which
features an open kitchen concept.
Refresh and relax at the pool bar,
beach club bar and roof-top bar
and the innovative ice bar during
your stay.
at ESPA, a revitalizing oasis
that offers an indoor and outdoor
relaxation area, including three
unique traditional sea hammams,
four treatment rooms, one couple’s
suite, a lap pool and hair salon.
along the magnificent sea lagoon,
soothe the mind as you admire
the beauty of nature on one of
the over-water day beds or take
in the panoramic views of the
Sea of Marmara and the city from
any of the perfectly situated sun
decks and terraces.
DINESTAYRELAXUNWIND
in a secluded sanctuary built
around a historic Ottoman estate
encircled by beautiful landscaped
grounds overlooking a private
lagoon. Choose from any
of the 77 spectacular rooms,
and magnificent suites.
VICEROY
CARTAGENA
A revolutionary restoration of the Obra Pía
convent that reflects the ascendance
of the Getsemaní neighborhood.
< Calle de la Media Luna, Getsemaní, Cartagena de Indias, Colombia >
C
DINESTAYRELAXEXPLORE
in over five restaurants and
bars that will truly set the
scene for Obra Pía.
at the luxury spa or the
breathtaking panoramic
rooftop pool and bar, with
360-degree views of the city.
the city’s historic old town,
a UNESCO World Heritage Site,
as well as the abundant scene
of watering holes, salsa clubs,
and tapas bars capturing
the spirit of the city.
at one of the 102 luxury suites,
or the majestic cabanas
located off the coast on
the Rosario Islands.

20. Choose from 550 hotels throughout 76 countries.
Join today at viceroyhotelsandresorts.com/loyalty
CREATE EPIC STORIES
WITH EVERY JOURNEY.
Loyalty is not about points. It’s about love and care.
Your rewards should be aspirational because life
is for DISCOVERY – the VICEROY way.
REMEMBER TO LIVETM

21. DESCRIBETHISLANDMARKDESIGN.
We’re modeling the resort as an authentic,
cobblestoned Algarve village, with several
different buildings and a central praça where
guests will mix and mingle with views
of the countryside.
WHAT10WORDSDESCRIBE
THEVICEROYALGARVEEXPERIENCE?
Authentic, secluded, retreat, bucolic,
healthy, eco-friendly, rejuvenating,
active, gastronomical, agro-touristic.
HOWISVICEROYALGARVEUNIQUETO
OTHERRESORTSINSOUTHERNPORTUGAL?
Viceroy Algarve’s experience defies the normal
mid-rise hotels. Instead, we’ll offer a sprawling,
countryside Portuguese village that is far removed
from the crowds and dense tourist areas.
WHATAMENITIESANDSERVICES
WILLWEFINDTHERE?
Really, adventures abound at the resort.
From an 18-hole golf course, to a landmark
grotto-style spa, a children’s club,
to numerous cafés, restaurants and bars.
We’ll also have culinary classes showcasing
Portugal’s farm-to-table cuisine and our own
chef’s garden, water sports at our beach club,
and outdoor activities like horseback riding
and hiking.
HOWSUSTAINABLEISTHERESORT?
From day one, we’ve been serious about
our footprint and sustainability. We’re saving
and preserving all of the indigenous cork trees
on the property. You can explore and hike
in the nature reserves around the property.
Plus, we’ll use solar power to supplement
our electricity and use a geothermal
system for heating and cooling.
THESPAOFFERSAPROFOUND
PORTUGUESEEXPERIENCE.TELLUSMORE.
We’re answering our guests’ desires
to intimately experience a place’s natural
wonders during their stay. So, we ‘carved’
the spa into the hillside and it will overlook
the river, the countryside and the protected
nature reserve. It will be enthralling and
grotto-like, much like the caves, scalloped
bays and grottos found on the Algarve coast.
CANPEOPLEOWNAPIECE
OFTHERESORT?
Yes, people can actually purchase a portion
of this resort. From apartments to townhouses
to expansive villas, all our residences feature lavish
amounts of space and allow owners to call Viceroy
luxury their own.
WHATWILLBEYOURDININGOPTIONS?
Fresh flavors, regional cuisine, global palates
– that’s the cornerstone of our culinary concept.
We’ll have plenty of options, including an all-day
buffet, gourmet bistro and pâtisserie, turf
and sea grill, healthy spa café, as well as bars
at the pool and praça.
WHATATTRACTIONSARENEARBY?
We’re about 15 minutes north of Loule,
a cosmopolitan, yet historic walled-city with
narrow cobble-stone streets, a 13th-century
castle, a Saturday gypsy market and plenty
of cafés, bars and restaurants. Faro is another
historic town with Roman walls, a 13th-century
cathedral, and orange tree-lined streets.
This is also where the airport is located.
We’ll have our own beach club, about
20 minutes away, where we’ll chauffeur
you to and offer cabanas, loungers
and umbrellas.
Set to debut in 2017 in Portugal’s bucolic Southern countryside,
Viceroy Algarve will be surrounded by lush landscapes of cork
and oak trees, cobblestone villages and citrus groves.
We sat down with Mike Paneri, seasoned architect
and Viceroy Hotel Group’s Senior Vice President
of Hotel Development, to find out what’s in store
for travelers visiting this pastoral dreamscape.
Architecture by WATG, London
Interior Design by Wimberly Interiors, New York
VICEROYALGARVe
QA

22. Kate Upton on location at Sugar Beach, A Viceroy Resort, St. Lucia.

23. viceroyhotelsandresorts.com