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“How Generative Machine Learning
will Change Content Creation
Forever”
Luca Marchesotti, Beautifeye.co
@lucamarchesotti
@lucamarchesotti
@lucamarchesotti
@lucamarchesotti
Content creation is the process of
generating topic ideas that appeal to
your buyer persona, creating written or
visual content around those ideas, and
making that information accessible to
your audience as a blog, video,
infographic, or other format.
https://blog.hubspot.com/marketing/content-creation
@lucamarchesotti
Content creation is the process of
generating topic ideas that appeal to
your buyer persona, creating written or
visual content around those ideas, and
making that information accessible to
your audience as a blog, video,
infographic, or other format.
https://blog.hubspot.com/marketing/content-creation
@lucamarchesotti
Content creation is the process of
generating topic ideas that appeal to
your buyer persona, creating written or
visual content around those ideas, and
making that information accessible to
your audience as a blog, video,
infographic, or other format.
https://blog.hubspot.com/marketing/content-creation
@lucamarchesotti
Content creation is the process of
generating topic ideas that appeal to
your buyer persona, creating written or
visual content around those ideas, and
making that information accessible to
your audience as a blog, video,
infographic, or other format.
https://blog.hubspot.com/marketing/content-creation
@lucamarchesotti https://www.reliablesoft.net/content-marketing-checklist/
@lucamarchesotti
147,800 pieces, consisting of:
100,000 prints and engravings
34,000 illustrations
13,500 paintings
300 sculptures and ceramics
Pablo Picasso,
Genius
@lucamarchesotti
147,800 pieces, consisting of:
100,000 prints and engravings
34,000 illustrations
13,500 paintings
300 sculptures and ceramics
Pablo Picasso,
Genius
@lucamarchesotti
1.7 pieces every day..
For 78 years..
Pablo Picasso,
Genius
@lucamarchesotti
1.7 pieces every day..
For 78 years..
Pablo Picasso,
Genius
@lucamarchesotti
Yann Le Cun, NYU Professor

one of the fathers of Deep Learning
What is the
Machine
Learning
perspective?
@lucamarchesotti
If it ’s a process,
an algorithm can
learn it!
@lucamarchesotti
If it ’s a process,
an algorithm can
learn it!
..and you have enough data
What is..
Deep Learning
= class of algorithm
Deep Learning
= Super Powerful
class of algorithm
Deep Learning
Deep Learning
Deep Learning
Machine Learning
Deep Learning
Arti
fi
cial Intelligence
Machine Learning
Deep Learning
Arti
fi
cial Intelligence
Machine Learning
Computer Science
INPUT OUTPUT
INPUT OUTPUT
magic! magic! magic!
magic! magic!
INPUT OUTPUT
……
…..
@lucamarchesotti
@lucamarchesotti
@lucamarchesotti
@lucamarchesotti
@lucamarchesotti
@lucamarchesotti
@lucamarchesotti
@lucamarchesotti
@lucamarchesotti
The Malicious Use of Artificial Intelligence: Forecasting, Prevention, and Mitigation, 2018.
@lucamarchesotti
The Malicious Use of Artificial Intelligence: Forecasting, Prevention, and Mitigation, 2018.
@lucamarchesotti
The Malicious Use of Artificial Intelligence: Forecasting, Prevention, and Mitigation, 2018.
@lucamarchesotti
The Malicious Use of Artificial Intelligence: Forecasting, Prevention, and Mitigation, 2018.
@lucamarchesotti
@lucamarchesotti
Text
@lucamarchesotti
Images Text
@lucamarchesotti
Video Images Text
@lucamarchesotti
Video Images Text
Generative 

Deep Learning
Assisted
Copy
creation
An Example
Title :
Solutions fuelled by the power of Machine Learning
Product description:
For forward-thinking businesses, beautifeye is the data-driven
Machine Learning phenomenon that brings you a tailor-made
solution, end-to-end support, and the education you need to
keep its operation smooth and its impact transformative.
https://www.copy.ai/app#
@lucamarchesotti
@lucamarchesotti
@lucamarchesotti
Recommendation:
Experiment with
OpenAI APIs
Free access here 👉
Assisted
Copy
creation
An Example
Title :
Solutions fuelled by the power of Machine Learning
Product description:
For forward-thinking businesses, beautifeye is the data-driven
Machine Learning phenomenon that brings you a tailor-made
solution, end-to-end support, and the education you need to
keep its operation smooth and its impact transformative.
https://www.copy.ai/app#
@lucamarchesotti
@lucamarchesotti
Recommendation:
Experiment with
OpenAI APIs
Free access here 👉
@lucamarchesotti
Assisted
Image
Generation
@lucamarchesotti
- Hyper customised ads
- Product design
- Fast prototyping
@lucamarchesotti
Assisted
Video
creation
An Example
Hi Students of TUD!
Thanks for joining us here at Beautifeye today to explore the
future of content generation and it’s coexistence with AI.
Want to recap? Slides will be shared in the comments.
Video Script:
https://share.synthesia.io/ad9414b9-e908-4ffa-8a5a-4be0ef7d0769
@lucamarchesotti
FIVE
Recommendations
..to content creators
From a Machine Learning
practitioner
📇 R1. Embrace automation
@lucamarchesotti
Ride the wave, don’t resist it..
@lucamarchesotti http://www.engineering-timelines.com/who/Preece_WH/preeceWilliamHenry.asp
1876: "The Americans have
need of the telephone, but
we do not…
We have plenty of
messenger boys."
William Preece, British Post Of
fi
ce 
@lucamarchesotti
1903: “The horse is here
to stay..
…but the automobile is
only a novelty, a fad.” 
President of the Michigan
Savings Bank 
📇 R2. “good artists copy, great
artists steal “
https://www.kevinabosch.com/
Content creator as a “Smart
Filter” between the algorithm
and the audience
📇 R3. think about generative
algorithms as novel “artists”
With respect to deep-
learning algorithms, I
force complications by
limiting and corrupting
the input data. —
Kevin Abosch
https://www.kevinabosch.com/
https://www.kevinabosch.com/
https://www.kevinabosch.com/
https://www.kevinabosch.com/
..the algorithm becomes the bicycle of the mind..
📇 R4. Create your own workflow
Photo by Alvaro Reyes on Unsplash
📇 R4. Create your own workflow
📇 R5. Fill the gaps..
Photo by Matt Seymour on Unsplash
Limitations
of auto-generated content:
They’re lacking personality
They’re lacking emotion
They’re lacking consistency
Take advantage of new
opportunities :
•Speed
•Scale
•Control
https://mailchi.mp/c9af8542e97d/05t1hbi78k
@lucamarchesotti
luca@beautifeye.co
@lucamarchesotti
PinSetter
@lucamarchesotti
knocker-up
https://www.mentalfloss.com/article/513343/jobs-no-longer-exist
@lucamarchesotti
Elevator operator
https://www.mentalfloss.com/article/513343/jobs-no-longer-exist
@lucamarchesotti
Town

cryer
https://www.mentalfloss.com/article/513343/jobs-no-longer-exist

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How Generative Machine Learning will Change Content Creation Forever