Innovation must be meaningful. Meaningful Innovation and meaningful Business mean Profitable Business. Develop Customer focused strategies: Lean Six Sigma, Web Marketing, Content Management. There is a very strong connection between customers/employees’ happiness and Financial Profits in a company. These 3 strategic leverages improve Customer Satisfaction and profitability.

1. Meaningful business is
profitable business.
Empowering Meaningful Innovation www.lucaleonardini.com

2. “None of them started alone.”
Empowering Meaningful Innovation www.lucaleonardini.com

3. “None of them wanted to become rich.”
Empowering Meaningful Innovation www.lucaleonardini.com

4. The
MEANING
is the value
Empowering Meaningful Innovation www.lucaleonardini.com

5. NOT the
money.
Empowering Meaningful Innovation www.lucaleonardini.com

6. Innovation
MUST be
meaningful.
Empowering Meaningful Innovation www.lucaleonardini.com

7. “The best reason to start a business today
is to make meaning;
it’s to create a product or service
to make the world a better place.”
Guy Kawasaki
Empowering Meaningful Innovation www.lucaleonardini.com

8. “A business has to be involving,
it has to be fun and
it has to exercise your creative instincts.”
Sir Richard Branson
Empowering Meaningful Innovation www.lucaleonardini.com

9. “There is a strong connection between
creating employee happiness and
the tangible of financial profits.”
Happy employees + Happy Customers = Profitable Business
Chip Conley
Empowering Meaningful Innovation www.lucaleonardini.com

10. “We did not want to just sell shoes.
It was not even into shoes, but
I was passionate about customer service.”
Tony Hsieh
Empowering Meaningful Innovation www.lucaleonardini.com

11. What
to do?
Empowering Meaningful Innovation www.lucaleonardini.com

12. Develop
Customer
focused
strategies
Empowering Meaningful Innovation www.lucaleonardini.com

13. Work on the
UX
User eXperience
to improve
Customer Satisfaction
Empowering Meaningful Innovation www.lucaleonardini.com

14. How?
Empowering Meaningful Innovation www.lucaleonardini.com

15. Apply three
strategic leverages
3
Empowering Meaningful Innovation www.lucaleonardini.com

16. Lean six Sigma
strategy
Eliminate wastes, improve profit margins, reduce costs,
create continuous improvement.
Empowering Meaningful Innovation www.lucaleonardini.com

17. web marketing
strategy
Social Media is an extension of the business strategy,
it accelerates the achievement of major business objectives.
Empowering Meaningful Innovation www.lucaleonardini.com

18. content management
strategy
To build effective and flexible processes and to align
the communication governance to the market needs.
Empowering Meaningful Innovation www.lucaleonardini.com

19. They are relevant to
the business environment
Empowering Meaningful Innovation www.lucaleonardini.com

20. Customers &
Employees’ Happiness
means
Financial Profits
Empowering Meaningful Innovation www.lucaleonardini.com

21. meet customer
expectations
means that you’ve been
effective
Your Customer is satisfied.
Empowering Meaningful Innovation www.lucaleonardini.com

22. meet customer
desires
means that you’ve been
very effective
Your Customer is very satisfied!
Empowering Meaningful Innovation www.lucaleonardini.com

23. meet unrecognized
customer needs
means that you’ve
exceeded
expectations
Your Customer is “Happy!”
Empowering Meaningful Innovation www.lucaleonardini.com

24. Empowering
Meaningful Innovation
The winning mentality
You can follow Luca Leonardini on:
Empowering Meaningful Innovation www.lucaleonardini.com