Facebook Ads Placements are often overlooked when developing strategy. Learn how to craft the ideal Facebook Ads placement strategy for any account.

1. @ s o c i a l g e e k s g
Maximizing Your
Ad Campaign
Strategies for
Optimal
Performance

2. @ s o c i a l g e e k s g
Targeting
Make sure your ads are
reaching the right audience

3. @ s o c i a l g e e k s g
Ad copy
Ensure the text, images, and
video in your ad are compelling
and entice users to click

4. @ s o c i a l g e e k s g
Ad placement
Place your ads in effective
locations, such as the News
Feed or the right-hand column

5. @ s o c i a l g e e k s g
Landing page
Optimize the page users are
directed to after clicking your
ad for conversions

6. @ s o c i a l g e e k s g
Ad fatigue
Create new ads to
keep them fresh

7. @ s o c i a l g e e k s g
Measuring the
wrong metric
Make sure you are measuring
the correct metric

8. @ s o c i a l g e e k s g
Competitor's
ads
High competition in the ad
space can make it harder
for your ads to be seen

9. @ s o c i a l g e e k s g
Ad budget
Make sure you have a
sufficient ad budget to reach a
large enough audience.

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