Articles and references from my presentation Social Media for Startups. Prepared for the Lubin School of Business Entrepreneurship Lab at Pace University.

1. Social Media for Startups: Articles and References
Compiled by Wendy Felton, Social Media Manager, Lubin School of Business
 General Internet Use
Pew Internet: Social Networking (full detail)
http://pewinternet.org/Commentary/2012/March/Pew-Internet-Social-Networking-
full-detail.aspx
 Social Media as Focus Group
Social Media Are Giving a Voice to Taste Buds
http://www.nytimes.com/2012/07/31/technology/facebook-twitter-and-foursquare-
as-corporate-focus-groups.html
Using Social Media to Test Your Idea Before You Try to Sell It
http://boss.blogs.nytimes.com/2012/08/03/using-social-media-to-test-your-idea-
before-you-try-to-sell-it/
 Kickstarter
Kickstarter Stats
http://www.kickstarter.com/help/stats
Crowdfunding: Kickstarter vs. IndieGoGo
http://www.huffingtonpost.com/jim-kukral/crowdfunding-kickstarter-
_b_1846906.html
5 Kickstarter Projects Slammed With Success
http://www.wired.com/design/2012/07/st_kickstarter?pid=682&viewall=true
Accountability on Kickstarter
http://www.kickstarter.com/blog/accountability-on-kickstarter
Ouya on Kickstarter
http://www.kickstarter.com/projects/ouya/ouya-a-new-kind-of-video-game-console

2.  Crowdfunding
Policing Amanda Palmer: How crowdfunding has changed expectations for artists
http://www.avclub.com/articles/policing-amanda-palmer-how-crowdfunding-has-
change,85283/
Why Crowdfunding Will Explode In 2013
http://www.forbes.com/sites/devinthorpe/2012/10/15/get-ready-here-it-comes-
crowdfunding-will-explode-in-2013/
 Person-to-person lending
Prosper.com
http://prosper.com
Optimize Capital Markets
http://www.p2pcapitalmarkets.com/
Lending Club
https://www.lendingclub.com/
 Finding business partners, staff, and investors
LinkedIn
http://linkedin.com
PartnerUp
http://partnerup.com
AngelList
http://angel.co
Harvest these websites to find angel investors
http://www.caled.org/economicdevelopment/harvest-these-websites-find-angel-
investors-292
 Miscellaneous
Ask Metafilter
http://ask.metafilter.com

3. Evolve24 Social Media Customer Service research
http://www.maritzresearch.com/~/media/Files/MaritzResearch/e24/ExecutiveSum
maryTwitterPoll.ashx
Fred Wilson’s (of Union Square Ventures) blog
http://www.avc.com/
New Research on Why CEOs Should Use Social Media
http://blogs.hbr.org/cs/2012/07/new_research_on_why_ceos_shoul.html
New York startup community
http://mappedinny.com
Outgrow.me
http://outgrow.me
Quora
http://quora.com
Uber on Twitter
http://twitter.com/uber