Future of Google Analytics

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Loves Data

Benjamin Mangold's final points from the 2013 Google Analytics User Conference in Sydney and Melbourne.

Tecnologia Negócios

Google Analytics User Conference
2013
#GAUC2013
Future of Google Analytics
Benjamin Mangold

Google Analytics User Conference 2013 #GAUC2013
2013 to 2014

Google Analytics User Conference 2013 #GAUC2013
Universal Analytics

Google Analytics User Conference 2013 #GAUC2013
Anonymous Identiﬁed
Respect Privacy
Deliver Value

Google Analytics User Conference 2013 #GAUC2013
Unique Visitors Users People
Content Platform
Cookie Remarketing User Remarketing
Conversions

Google Analytics User Conference 2013 #GAUC2013
Unique Visitors Users People

Google Analytics User Conference 2013 #GAUC2013
Focus

Google Analytics User Conference 2013 #GAUC2013
Usability
Automation
Value
Streamlined Administration
Streamlined Reporting
Remarketing
Intelligence Events
Customer Lifetime Value
Conversions
Faster Actionable Insights
Content Targeting

Google Analytics User Conference 2013 #GAUC2013
New Reports

Google Analytics User Conference 2013 #GAUC2013
Multi-Device

Google Analytics User Conference 2013 #GAUC2013
Device Info Users Revenue
Desktop + Tablet 1 $3.99
Desktop + Mobile 1 $2.99
Device Overlap

Google Analytics User Conference 2013 #GAUC2013
Device Paths
Last 2 Steps Unique Visitors Revenue
3,440,744 $110,240.12
37,826 $84,505.49
29,229 $146,145.22
desktop
desktop
desktop tablet
tablet

Google Analytics User Conference 2013 #GAUC2013
Ofﬂine

Google Analytics User Conference 2013 #GAUC2013
Online to Ofﬂine
Campaign Online
Revenue
Online +
Ofﬂine
Revenue
Summer Sale $26,341.00 $57,637.00
Email Newsletter $25,122.00 $105,687.00
Remarketing $25,735.00 $56,746.00

Google Analytics User Conference 2013 #GAUC2013
Rethinking Metrics

Google Analytics User Conference 2013 #GAUC2013
Conversion Rate
241 5,686
Goal Completions
4.24%÷ =
Total Visits Conversions Rate
241 1,273
Goal Completions
÷ =
Total Users User Conversions Rate
18.93%

Google Analytics User Conference 2013 #GAUC2013
Bounce Rate
3,133 5,686
Single Page Visits
55.10%÷ =
Total Visits Bounce Rate
2,404 3,374
Non-User
Single Page Visits
71.25%÷ =
Non-User
Total Visits
Non-User
Bounce Rate

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Future of Google Analytics

1. Google Analytics User Conference 2013 #GAUC2013 Future of Google Analytics Benjamin Mangold

2. Google Analytics User Conference 2013 #GAUC2013 2013 to 2014

3. Google Analytics User Conference 2013 #GAUC2013 Universal Analytics

4. Google Analytics User Conference 2013 #GAUC2013 Anonymous Identiﬁed Respect Privacy Deliver Value

5. Google Analytics User Conference 2013 #GAUC2013 Unique Visitors Users People Content Platform Cookie Remarketing User Remarketing Conversions

6. Google Analytics User Conference 2013 #GAUC2013 Unique Visitors Users People

7. Google Analytics User Conference 2013 #GAUC2013 Focus

8. Google Analytics User Conference 2013 #GAUC2013 Usability Automation Value Streamlined Administration Streamlined Reporting Remarketing Intelligence Events Customer Lifetime Value Conversions Faster Actionable Insights Content Targeting

9. Google Analytics User Conference 2013 #GAUC2013 New Reports

10. Google Analytics User Conference 2013 #GAUC2013 Multi-Device

11. Google Analytics User Conference 2013 #GAUC2013 Device Info Users Revenue Desktop + Tablet 1 $3.99 Desktop + Mobile 1 $2.99 Device Overlap

12. Google Analytics User Conference 2013 #GAUC2013 Device Paths Last 2 Steps Unique Visitors Revenue 3,440,744 $110,240.12 37,826 $84,505.49 29,229 $146,145.22 desktop desktop desktop tablet tablet

13. Google Analytics User Conference 2013 #GAUC2013 Ofﬂine

14. Google Analytics User Conference 2013 #GAUC2013 Online to Ofﬂine Campaign Online Revenue Online + Ofﬂine Revenue Summer Sale $26,341.00 $57,637.00 Email Newsletter $25,122.00 $105,687.00 Remarketing $25,735.00 $56,746.00

15. Google Analytics User Conference 2013 #GAUC2013 Rethinking Metrics

16. Google Analytics User Conference 2013 #GAUC2013 Conversion Rate 241 5,686 Goal Completions 4.24%÷ = Total Visits Conversions Rate 241 1,273 Goal Completions ÷ = Total Users User Conversions Rate 18.93%

17. Google Analytics User Conference 2013 #GAUC2013 Bounce Rate 3,133 5,686 Single Page Visits 55.10%÷ = Total Visits Bounce Rate 2,404 3,374 Non-User Single Page Visits 71.25%÷ = Non-User Total Visits Non-User Bounce Rate

18. Google Analytics User Conference 2013 #GAUC2013 Future of Google Analytics Benjamin Mangold

Future of Google Analytics

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