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Kingfisher Airlines consumer behaviour

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Introduction Founded-2003 Commenced operations:-9 May 2005 Parent company:-United Breweries Group Headquarters:-Kingfisher House, Mumbai,Maharashtra Key people:-Vijay Mallya(CMD) Sanjay Aggarwal (CEO) Websiteflykingfisher.com

Kingfisher Airlines is one of the only seven airlines awarded 5-star rating by Skytrax along with Cathay Pacific, Qatar Airways, Asiana Airlines, Malaysia Airlines, Singapore Airlines, and Hainan Airlines. ,[object Object]

Kingfisher Airlines is also the sponsor of F1 racing outfit, Force India, which Vijay Mallya also owns.,[object Object]

Problem Identifier Will the good times last? Employee shortage Regional connectivity Rising fuel prices Declining yields Gaps in infrastructure High input costs

Our opinion Should work on reduce the labor cost Simplify the flight operations Should offer more transparent pricing Get smart on fuel The process of acquiring spice Jet…if want to largest player of aviation industry

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Kfa.iv

2. Introduction Founded-2003 Commenced operations:-9 May 2005 Parent company:-United Breweries Group Headquarters:-Kingfisher House, Mumbai,Maharashtra Key people:-Vijay Mallya(CMD) Sanjay Aggarwal (CEO) Websiteflykingfisher.com

6. Problem Identifier Will the good times last? Employee shortage Regional connectivity Rising fuel prices Declining yields Gaps in infrastructure High input costs

7. Major taken by KFA

8. Consequences of majors Market share Customer satisfaction Brand value

9. Our opinion Should work on reduce the labor cost Simplify the flight operations Should offer more transparent pricing Get smart on fuel The process of acquiring spice Jet…if want to largest player of aviation industry

10. Learning…

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