Introduction, anlyasis ,seling point, all about Oreo Product ralated

1. 1. Hiteshkumar Patel
2. Krupal Patel
3. Mehul Patel
Student Name:-

2. Introduction
 The "Oreo Biscuit" was first developed and produced by the National Biscuit
Company (today known as Nabisco) in 1912 at in New York City. The name Oreo
was then first trademarked on March 14, 1912. However, the mystery behind how
Oreo got its name still remains unsure.
 Today, Oreo is not only the best selling cookie in United States but it is the world's
favorite best-selling cookie brand of the 21st century with $1.5 billion in global
annual revenues. Kraft Foods is the proud custodian of Oreo, and Oreo is one of
the company's 12 “billion-dollar” brand.

3. Introduction
 Oreo is now enjoyed in more than 100 countries around the world like
Middle-East, UK, India, Pakistan, etc. In markets around the world, Oreo
comes in surprising local flavors, like blueberry and green tea ice cream,
and fun shapes and forms, like Oreo Minis and Triple Double Oreo and
several others. We also see many international food companies using Oreo as
a part of their desserts and beverages like Starbucks, Baskin Robbins,
Cadbury, etc and co-marketing accordingly.
 One thing remains right at the
heart of milk's favorite cookie:
the iconic “twist, lick, dunk”
ritual that brings people together
like no other biscuit can

4. Analysis
• Nabisco is a company that has been in existence since 1898. During their 109 years in
existence, they have grown through natural growth, mergers, and acquisitions. This has
allowed Nabisco to be the leading snack maker in the world. The Oreo chocolate
sandwich cookie was first introduced in Hoboken, N.J. in 1911. Oreo today are far and
away the world’s most popular cookie. The Oreo family accounts for approximately 10
percent of all store cookie sales—a $3 billion market.
• In 1898, the New York Biscuit company and the American Biscuit and manufacturing
company merged over 100 bakeries into the national biscuit company, later called
Nabisco founders Adolphus green and William Moore, Orchestrated the manager and
the company quickly rose to first place in the manufacturing and marketing of cookies
and crackers in America. To expand their global presence and to strengthen their
position in the fast-growing consumer snacks sector, Philip Morris Co. Inc. acquired
Nabisco Holding in December 2000. Philips Morris purchased Nabisco for $14.9 billion
in cash plus assumed $4million in debt.

5. Advertisement

6. Competitor :- Keebler
 Brand as a Product :- Cookie
 Brand as an Organization :-
 Global Organization
 Old and trustful brand
 Costumer loyalty
 Slogan :- “uncommonly made uncommonly good”
 Brand as a person & Symbol :-

7. Competitor :- Keebler
• The Keebler Company is the largest cookie and cracker manufacturer in
the United States. Founded in 1853, it has produced numerous baked
snacks.
• Keebler has marketed its brands such as Cheez- It (which have the
Sunshine Biscuits brand), Chips Deluxe, Club Crackers, E.L.
• Keebler cookie selling in united states(U.S)

8. Selling Point
• Oreo maker Mondelez International Inc
said it had entered into a partnership
with Alibaba Group Holding Ltd to sell
its products through the Chinese
e-commerce giant's online marketplace to expand its reach in China.
• Mondelez said it would sell a fuller range of its products, including Oreo,
Toblerone, Cadbury and Trident, on Alibaba's online marketplace
Tmall.com.

9. • The Oreo, consistently America’s top-selling cookie, is the topping on a
new Domino’s dessert pizza, a main ingredient on the dessert menus of
the country’s top-three burger chains, and a staple at the top-three frozen
dessert restaurants in America. And McDonald’s solely credits an Oreo
caramel sundae for increasing same-store sales in Japan in August 2007.
• Restaurants say the choice to add the cream-filled cookie to their dessert
menu is pretty simple: it’s got huge name recognition with the public and a
solid track record with companies that have used it for years.
• “Oreo is our No. 1 flavor,’’ says Aric Nissen, vice president of brand
marketing for Dairy Queen. To wit, when Dairy Queen promoted an Oreo
Mint Blizzard in March 2007 same-stores sales shot up 33 percent. Dairy
Queen has used Oreos in its ice cream for more than 20 years.

10. Unique Selling Point
• Oreo was initially launched in India in Metropolitan cities.
• After making its presence it expanded to Sub-metro cities.
(e.g. Bangalore, Ahmadabad etc)
• Oreo ensured its availability of products in Malls, Supermarkets,
Departmental stores, Kirana shops in these cities.
• The traditional channels for fast-moving consumer goods (FMCG) include
General stores, convenience stores, Supermarts, malls ,hand cart
vendors, and kirana. Of the 12 million retail food outlets in India, 7.3
million sell FMCG and 41% are in urban areas.
• Through Cadbury, Kraft has obtained access to more than 1.2 million of
these outlets

11. Why you buy Oreo Cookie?
 Satisfies hunger as food.
 Satisfies late night hunger served as a night snack.
 Satisfies the fun need for not only kids also for adults want to have fun.
 Satisfies the imitation need that kids watching the Oreo ads on TVs while
the Other kids are enjoying ‘Twist, lick, Dunk’.
 Satisfies the fun need for not only kids also for adults want to have fun.
 Happy and delicious when eating Oreo.

12. Conclusion :-
 For Over 104 Years, The Oreo Sandwich has remained as an icon. Million
of people can recall childhood memories with dunking Oreos in milk, and
spark that emotional experience to life by hearing the famous jingle or
watching a Commercial.
 Nabisco/krafts Company enjoys brand loyalty and has stretched the brand
to retain 28% of the market maintaining strong sales within an oligopoly
market like snack food.
 Oreo sandwiches have touched people’s heart of different ages, lifestyles,
and characteristics in a way or another, Oreo was capable to show its
customers that it is one of a kind when it come to taste, flavor and
experience. Thought the food industry is an edgy market, but yet no
competitors were capable to pinch the undisclosed ingredients of Oreo
Sandwich Cookies.

14. References :-
• https://en.wikipedia.org/wiki/Oreo
• http://www.reuters.com/article/us-mondelez-
intl-alibaba-idUSKCN0X41QI
• https://www2.qsrmagazine.com/articles/feat
ures/110/oreo-1.phtml