1. Product Market Fit
Or the quest for true happiness

2. Definition… lets get it over with
• Product-market fit:
– Being in a good market with a product that can
satisfy the market
– Being in a good market (??)
with a product that can satisfy (??) the market

3. Jokes that are not really jokes…

4. And theories that are not always
theories…

5. A bit of background
• Pioneering mobile video
– Visionary product, low visibility market
• Juggling with constraints
– Satisfying demand?
• Evolution
– Video makes its mark
– Biggest ticket
• Expansion – It’s not an option!

6. Was there a method?
Not really
But there are learnings

7. The Journey – A Changing ecosystem

8. The Product Market Journey… in no particular order
PRODUCT
OTT, Multiscreen play,
full spectrum capability
Direct to Consumer
Engagement, reminders
notifications
WAP to App
Multiple CDNs
Adaptive Bit Rate
Video stitching
THE QUEST FOR FIT
Poor Networks,
Basic devices
Global Push, discovery
of video, differentiation
Improving networks,
Push for data
Data growth, Operator
support
Smartphones, Apps,
Organic discovery
Mobile-heavy,
TV Hungry
MARKET
Mobile TV
Multi-operator model
for Live TV
B2b App upgrade,
early days of on-
demand
Platform Licensing
Multiple device,
broadband growth
OTT, Carving a niche
D2C App with
operator billing
Beginning of
International push

9. And finally… the sales model

10. Find your road
Make your Journey