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Krisekommunikasjon i sosiale medier Oslo kommune besøker Hydro10.09.2010 Louise Vad, kommunikasjonsrådgiver i Boligbygg Oslo KF/ LouiseVad
Foto: Mark Hunter, The tartanpocast http://www.flickr.com/photos/tartanpodcast/4187565894
Hvaer en krisei dag? Askesky Svineinfluensa Drikkevann Ansatt som bryter taushetsplikten Omdømmekrise Twitterskaptekriser Statsråd som tar mot gaver @tgodag “ BursdagentilalleiNorgelagtutpåTelefonkatalogen.no.”
Krisekommunikasjon i sosiale medierFordeler og ulemper Foto: Capt Codak, http://www.flickr.com/photos/captkodak/272746539/
Ulemper Det tar tid Krever forberedelse  Krever vedvarende tilstedeværelse Diskusjon og deling foregår med eller uten deg Foto: Craig Jewell http://www.flickr.com/photos/craigjewell/895565544/in/photostream/
Fordeler Raskt Treffsikkert Du har mulighet for å rette faktafeil Du har mulighet for å påvirke Interaktivt Tilgjengelighet Kostnadseffektivt God lyttepost Foto: Craig Jewell http://www.flickr.com/photos/craigjewell/895565544/in/photostream/
Krisehåndteringisosialemedier Før Under Etter
Før krisen Kartleggressurspersonerinternt Lytttilsamtalenpånett Byggrelasjoner med målgruppen
Under krisen Fortsett med å lytte Opprettkommunikasjonskanalerieksisterendeplattformer, helstder folk er. Bidra med konstantinformasjonsflyt Samstemmetinformasjon Vedstørrekriser, lag en bloggsomkanvære et “social media newsroom”. Google foretrekker blogger vedsøkevisning.
Etterkrisen Lytt Mål Evaluer Bli bedre
Oslo kommune tar grepomsosialemedier
Kilder Difi http://www.difi.no/artikkel/2010/08/maalgrupper-budskap-og-krisekommunikasjon BursonMarsteller http://www.burson-marsteller.com/Innovation_and_insights/blogs_and_podcasts/GlobalDigital/Lists/Posts/Post.aspx?ID=15 Paul Chaffey http://www.abelia.no/forsiden/kommuner-og-sosiale-medier-article1651-6.html Høgskolen i Buskerud http://www.hibu.no/sosialstrategi/ Mona Skaret http://www.slideshare.net/mskaret/sosiale-medier-08062010-finansdepartementet Halogen http://www.halogen.no/om-halogen/publikasjoner/undersokelser/bruk-av-sosiale-medier/ Anders Husa http://andershusa.wordpress.com/2009/06/10/sosiale-medier-og-krisekommunikasjon/

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Krisekommunikasjon i sosiale medier

  • 1. Krisekommunikasjon i sosiale medier Oslo kommune besøker Hydro10.09.2010 Louise Vad, kommunikasjonsrådgiver i Boligbygg Oslo KF/ LouiseVad
  • 2. Foto: Mark Hunter, The tartanpocast http://www.flickr.com/photos/tartanpodcast/4187565894
  • 3. Hvaer en krisei dag? Askesky Svineinfluensa Drikkevann Ansatt som bryter taushetsplikten Omdømmekrise Twitterskaptekriser Statsråd som tar mot gaver @tgodag “ BursdagentilalleiNorgelagtutpåTelefonkatalogen.no.”
  • 4. Krisekommunikasjon i sosiale medierFordeler og ulemper Foto: Capt Codak, http://www.flickr.com/photos/captkodak/272746539/
  • 5. Ulemper Det tar tid Krever forberedelse Krever vedvarende tilstedeværelse Diskusjon og deling foregår med eller uten deg Foto: Craig Jewell http://www.flickr.com/photos/craigjewell/895565544/in/photostream/
  • 6. Fordeler Raskt Treffsikkert Du har mulighet for å rette faktafeil Du har mulighet for å påvirke Interaktivt Tilgjengelighet Kostnadseffektivt God lyttepost Foto: Craig Jewell http://www.flickr.com/photos/craigjewell/895565544/in/photostream/
  • 8. Før krisen Kartleggressurspersonerinternt Lytttilsamtalenpånett Byggrelasjoner med målgruppen
  • 9. Under krisen Fortsett med å lytte Opprettkommunikasjonskanalerieksisterendeplattformer, helstder folk er. Bidra med konstantinformasjonsflyt Samstemmetinformasjon Vedstørrekriser, lag en bloggsomkanvære et “social media newsroom”. Google foretrekker blogger vedsøkevisning.
  • 10. Etterkrisen Lytt Mål Evaluer Bli bedre
  • 11.
  • 12. Oslo kommune tar grepomsosialemedier
  • 13. Kilder Difi http://www.difi.no/artikkel/2010/08/maalgrupper-budskap-og-krisekommunikasjon BursonMarsteller http://www.burson-marsteller.com/Innovation_and_insights/blogs_and_podcasts/GlobalDigital/Lists/Posts/Post.aspx?ID=15 Paul Chaffey http://www.abelia.no/forsiden/kommuner-og-sosiale-medier-article1651-6.html Høgskolen i Buskerud http://www.hibu.no/sosialstrategi/ Mona Skaret http://www.slideshare.net/mskaret/sosiale-medier-08062010-finansdepartementet Halogen http://www.halogen.no/om-halogen/publikasjoner/undersokelser/bruk-av-sosiale-medier/ Anders Husa http://andershusa.wordpress.com/2009/06/10/sosiale-medier-og-krisekommunikasjon/