Proweaver is well-aware of the questions people are asking about focus keywords and keyphrases which strongly convinced us to write this post.
Originally published at https://www.proweaver.com/yoast-the-importance-of-a-focus-keyword-in-your-post
2. Introduction
There are a good number of tools that can help optimize posts for the
selected focus keyphrase. The Yoast SEO plugin is one and so is Yoast
Suggest. We recommend you take advantage of these essential tools to
take your focus keyword or key phrase game up a notch. Yoast Suggest
basically works in the same way as Google Suggest in that it finds the top
ten keywords and then after, expands on that. To give you a clearer
understanding, this is also what you’d see when you type a search term in a
search engine browser. You can make use of other search tools as well, just
check out this post on tools for keyword research.
One of the best things about using these tools to find keyphrases is that
they give you actual terms that are used by people who are browsing for
services and products on the Internet. This way, you get to have a clearer
idea of your target consumers’ browsing behavior. Another tool, Answer the
Public, can help shed light on some of the questions people have about a
certain subject. Through this, you can get fresh perspectives and
inspirations for your post.
Keep in mind that search suggestions are constantly changing. However,
they will often be in line with topics you’ve recently searched for. This, again,
shows the importance of regularly monitoring suggested changes to
effectively align your focus keywords with users’ most recent problems.
3. Gather information on your
keyphrase search volume
Now that you know what long tail keyword you want to
rank, you must put in equal effort into learning about the
volume of searches for a particular keyword or
keyphrase. Proweaver has been providing top-notch
custom web design for many years, and even with our
experience, we still find it difficult to scale the barriers
placed by Google to keep us from easily accessing such
information. Nevertheless, it is still doable. To know for
certain what the frequency in which a search item is
utilized, have an active AdWords account. You can use
this to bid on your selected search word or phrase. A lot
of people hardly ever opt for this path, however, since it’s
simply too costly and difficult.
4. Google trends
Sometimes, you don’t need to know for
sure the precise search volume. You just
need to have an estimate or an idea that
allows you to put an effective plan into
motion. You can accomplish this with the
help of Google Trends, which enables you
to compare how frequently two search
terms are being entered on a browser over
a certain timeframe. At the very least, this
gives you insight into a particular search
term’s volume in relation to others.
5. Check out posts that
already rank well
Never hesitate to take advantage of posts that have already
ranked well. These posts can deliver information concerning your
number of visitors. Use Google Trends to make a comparison
between the focus keyphrases of your past posts, which you can
access statistics for, and focus keyphrases you’re considering for
your new posts. That way, you get an idea of the volume of
traffic your new keyword or keyphrase will bring. When doing
comparisons, it’s important to use older posts that are most
similar to the one you’re looking to write.
Google Trends can also be helpful in figuring out which long tail
keywords to use. This tool easily helps you discover the search
term that is most frequently used relative to other terms. So, it
will lead you to discovering the long tail keyword with the highest
search volume.
6. Type your suggested focus
keyword in the Google
search box
Your goal shouldn’t just be to figure out which
terms are frequently searched by search engine
users. It should also be to know if the focus
keyword or keyphrase actually fits well into the
context of your post or page and meets the goals
of the individuals who utilize these search terms.
To know for sure if the content of your posts
meets the expectations of your target audiences,
enter your proposed keywords or keyphrases in
the Google search box.
7. Checking search
engine results
Browse through the top two results
pages and find out if the articles within
these pages are similar to yours. If you
believe your articles belong in the first
two results pages, then you should put
effort into optimizing for the exact focus
keywords found in these pages and get
your posts amongst these sets of
results.
8. Questions people are
asking online
Proweaver is well-aware of the questions people
are asking about focus keywords and
keyphrases, which strongly convinced us to write
this post. We feel very strongly about creating
the best custom web design process for our
customers, of which appropriate focus keyword
or keyphrase usage happens to be part of. Since
old posts don’t give enough vital information on
the full importance of focus keywords for posts,
you can now rely on this one to give you a more
comprehensive and detailed look on the matter.
9. Result pages content
Inspiration for blog posts can come in many forms,
with most of them sourced from the first two results
pages. Check out these pages for helpful ideas
and information. Plagiarism is something we would
never encourage you to do because it goes
against everything we stand for as a company.
Instead, what we want you to focus on when
going through these pages are the pertinent
details you may have missed. Reading through top
posts helps you acquire the necessary information
to make your own post stand out from the crowd.
You want your post to be witty, funny, pleasant,
and unique—things that will make your target
audience want to share it with others.
10. Questions to ask yourself before
selecting a focus keyword to rank
for include:
• What subject does my content mostly revolve around?
• Does my post offer helpful information and value to
my target audience?
• What search term variations can lead users
to my content?
• What user search queries are my content relevant to?
You should be able to get an idea of the basic
keywords to use after answering the aforementioned
questions. From there, you can work with companies
like Proweaver, who can teach you all about the next
logical step in your venture—keyword research.
11. Conclusion
For years, bloggers and webmasters out there
have struggled to find the right focus keyword for
their posts. We hope this guide was somehow
able to shed light on your problems and provide
concrete explanations on choosing the right focus
keyword or keyphrase and its importance.
keyword
