Search Engine Reputation Management - SERM

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A presentation I did to all staff on the rise of navigational search and the reasons that SERM is more neccessary than ever.

Tecnologia Negócios

SERM Search Engine Reputation Management

What is SERM? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why is it important? Hitwise study shows that more and more people are Googleing a company instead of using the address bar. This practise is called navigational search. This results in brands having less control over their perception and vulnerable to negative online PR

Who needs it? ,[object Object],[object Object],[object Object],[object Object],[object Object]

So are the horrors are limited to companies that don’t understand online? http://www.google.co.uk/search?hl=en&rlz=1B2GGGL_enGB202GB203&q=greenlight+search&btnG=Search&meta =

What Tactics are Involved? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Our success stories : Brighthouse : Corporate

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