8. So, What Is the “True Truth” On
Administrative Costs?
• Valid Comparison Requires Assumptions That
Introduce Bias:
– Heritage Foundation – Medicare Cost 12% Higher
– NY Times – Medicare Cost 50% Lower
• CAHI / Milliman Study of “Apples to Apples”
Comparison Concluded Medicare Cost Slightly
Lower, BUT
• Not All Administrative Cost is Bad
– Care Managers
– Health Educators
– Wellness / Disease Prevention
• How Should Private Payer Profits be Considered?
9. A brand includes
• Logo
• Fonts
• Color schemes
• Symbols and images
• Sounds
• Tagline or slogan
10. A brand includes
• Logo
• Fonts
• Color schemes
• Symbols and images
• Sounds
• Tagline or slogan
16. Context of communication
Social and work environment — influences A’s and B’s frame of reference
Context of relationship — influences A and B
A’s frame of B’s frame of
reference reference
Message A
Communicator Communicator
A B
Message B
17. BRAND POSITION
• Relaxing
• Family-friendly
• Fun
• Mountains
• Safe
• Four-season
• Just a short drive away