SlideShare uma empresa Scribd logo
1 de 22
Baixar para ler offline
About me

Brett St. Clair
Louis Karno & Company Communications
A Presentation on Presentations
Tip # 1
Know your audience.
Tip # 2
Know your subject.
Tip # 3
Prepare & practice.
Tip # 4
K. I. S. S.
10-30-20
So, What Is the “True Truth” On
Administrative Costs?
• Valid Comparison Requires Assumptions That
    Introduce Bias:
    – Heritage Foundation – Medicare Cost 12% Higher
    – NY Times – Medicare Cost 50% Lower
• CAHI / Milliman Study of “Apples to Apples”
    Comparison Concluded Medicare Cost Slightly
    Lower, BUT
•   Not All Administrative Cost is Bad
    –   Care Managers
    –   Health Educators
    –   Wellness / Disease Prevention
• How Should Private Payer Profits be Considered?
A brand includes
•   Logo
•   Fonts
•   Color schemes
•   Symbols and images
•   Sounds
•   Tagline or slogan
A brand includes
•   Logo
•   Fonts
•   Color schemes
•   Symbols and images
•   Sounds
•   Tagline or slogan
Health Care Spending in Selected
Developed Countries, 2005
Brand name

     • “Waterville Valley”
       means skiing.

     • Waterville Valley
       Resort
       means more.
How communication
        really works

Sender     Message   Receiver



          Feedback
Context of communication
     Social and work environment — influences A’s and B’s frame of reference


                Context of relationship — influences A and B


               A’s frame of                      B’s frame of
                reference                         reference
                                 Message A
Communicator                                                   Communicator
    A                                                              B
                                Message B
BRAND POSITION
       •   Relaxing
       •   Family-friendly
       •   Fun
       •   Mountains
       •   Safe
       •   Four-season
       •   Just a short drive away
Tip # 5

Know how to use the gear.
Presentations 101:)
1.   Know your audience.
2.   Know your subject.
3.   Prepare and practice.
4.   K.I.S.S. (10-30-20)
5.   Know how to use the gear.
This is the end of
A Presentation on Presentations

Mais conteúdo relacionado

Semelhante a A Presentaion On Presentations

Leadership and communication
Leadership and communicationLeadership and communication
Leadership and communication
ledaoanis
 
Social Media for Small Business
Social Media for Small BusinessSocial Media for Small Business
Social Media for Small Business
Christi Yamakawa
 
HD 205, Fall 2019 Stretch Application 2 Intention Acti.docx
HD 205, Fall 2019 Stretch Application 2 Intention  Acti.docxHD 205, Fall 2019 Stretch Application 2 Intention  Acti.docx
HD 205, Fall 2019 Stretch Application 2 Intention Acti.docx
shericehewat
 
Running Head LETTER OF ADVICE FOR MY COWORKERS1LETTER OF ADV.docx
Running Head LETTER OF ADVICE FOR MY COWORKERS1LETTER OF ADV.docxRunning Head LETTER OF ADVICE FOR MY COWORKERS1LETTER OF ADV.docx
Running Head LETTER OF ADVICE FOR MY COWORKERS1LETTER OF ADV.docx
cowinhelen
 
Better Business WritingFocus on These Thre.docx
Better Business WritingFocus on These Thre.docxBetter Business WritingFocus on These Thre.docx
Better Business WritingFocus on These Thre.docx
tangyechloe
 

Semelhante a A Presentaion On Presentations (20)

Hhs effective communication ppt
Hhs  effective communication pptHhs  effective communication ppt
Hhs effective communication ppt
 
Leadership and communication
Leadership and communicationLeadership and communication
Leadership and communication
 
Is this the end of advertising as we know it?
Is this the end of advertising as we know it? Is this the end of advertising as we know it?
Is this the end of advertising as we know it?
 
Aage pitch
Aage pitchAage pitch
Aage pitch
 
Bus comm (6).pptx
Bus comm (6).pptxBus comm (6).pptx
Bus comm (6).pptx
 
COM 295 STUDY Achievement Education--com295study.com
COM 295 STUDY Achievement Education--com295study.comCOM 295 STUDY Achievement Education--com295study.com
COM 295 STUDY Achievement Education--com295study.com
 
COM 295 RANK Lessons in Excellence--com295rank.com
COM 295 RANK Lessons in Excellence--com295rank.comCOM 295 RANK Lessons in Excellence--com295rank.com
COM 295 RANK Lessons in Excellence--com295rank.com
 
Deliver Presentations that Generate ROI
Deliver Presentations that Generate ROIDeliver Presentations that Generate ROI
Deliver Presentations that Generate ROI
 
MOBILIZING AMBASSADORS TO COMMUNICATE YOUR SCHOOL’S BRAND
MOBILIZING AMBASSADORS TO COMMUNICATE YOUR SCHOOL’S BRANDMOBILIZING AMBASSADORS TO COMMUNICATE YOUR SCHOOL’S BRAND
MOBILIZING AMBASSADORS TO COMMUNICATE YOUR SCHOOL’S BRAND
 
COM 295 RANK Inspiring Innovation--com295rank.com
COM 295 RANK Inspiring Innovation--com295rank.comCOM 295 RANK Inspiring Innovation--com295rank.com
COM 295 RANK Inspiring Innovation--com295rank.com
 
Social Media for Small Business
Social Media for Small BusinessSocial Media for Small Business
Social Media for Small Business
 
HD 205, Fall 2019 Stretch Application 2 Intention Acti.docx
HD 205, Fall 2019 Stretch Application 2 Intention  Acti.docxHD 205, Fall 2019 Stretch Application 2 Intention  Acti.docx
HD 205, Fall 2019 Stretch Application 2 Intention Acti.docx
 
Lect1 Intro
Lect1 IntroLect1 Intro
Lect1 Intro
 
Lect1 Intro
Lect1 IntroLect1 Intro
Lect1 Intro
 
Unit hsc m4 week 3
Unit hsc m4 week 3Unit hsc m4 week 3
Unit hsc m4 week 3
 
Norton Field Guide for Speaking 4.1
Norton Field Guide for Speaking 4.1Norton Field Guide for Speaking 4.1
Norton Field Guide for Speaking 4.1
 
Running Head LETTER OF ADVICE FOR MY COWORKERS1LETTER OF ADV.docx
Running Head LETTER OF ADVICE FOR MY COWORKERS1LETTER OF ADV.docxRunning Head LETTER OF ADVICE FOR MY COWORKERS1LETTER OF ADV.docx
Running Head LETTER OF ADVICE FOR MY COWORKERS1LETTER OF ADV.docx
 
Ryan J Letourneau - Application Essay - Question F
Ryan J Letourneau - Application Essay - Question FRyan J Letourneau - Application Essay - Question F
Ryan J Letourneau - Application Essay - Question F
 
Better Business WritingFocus on These Thre.docx
Better Business WritingFocus on These Thre.docxBetter Business WritingFocus on These Thre.docx
Better Business WritingFocus on These Thre.docx
 
Topic-22-Communication-by-Objectives-Approach
Topic-22-Communication-by-Objectives-ApproachTopic-22-Communication-by-Objectives-Approach
Topic-22-Communication-by-Objectives-Approach
 

Último

infant assessment fdbbdbdddinal ppt.pptx
infant assessment fdbbdbdddinal ppt.pptxinfant assessment fdbbdbdddinal ppt.pptx
infant assessment fdbbdbdddinal ppt.pptx
suhanimunjal27
 
RT Nagar Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bang...
RT Nagar Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bang...RT Nagar Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bang...
RT Nagar Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bang...
amitlee9823
 
CALL ON ➥8923113531 🔝Call Girls Aminabad Lucknow best Night Fun service
CALL ON ➥8923113531 🔝Call Girls Aminabad Lucknow best Night Fun serviceCALL ON ➥8923113531 🔝Call Girls Aminabad Lucknow best Night Fun service
CALL ON ➥8923113531 🔝Call Girls Aminabad Lucknow best Night Fun service
anilsa9823
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
dollysharma2066
 
Stark Industries Marketing Plan (1).pptx
Stark Industries Marketing Plan (1).pptxStark Industries Marketing Plan (1).pptx
Stark Industries Marketing Plan (1).pptx
jeswinjees
 
Escorts Service Basapura ☎ 7737669865☎ Book Your One night Stand (Bangalore)
Escorts Service Basapura ☎ 7737669865☎ Book Your One night Stand (Bangalore)Escorts Service Basapura ☎ 7737669865☎ Book Your One night Stand (Bangalore)
Escorts Service Basapura ☎ 7737669865☎ Book Your One night Stand (Bangalore)
amitlee9823
 
Recommendable # 971589162217 # philippine Young Call Girls in Dubai By Marina...
Recommendable # 971589162217 # philippine Young Call Girls in Dubai By Marina...Recommendable # 971589162217 # philippine Young Call Girls in Dubai By Marina...
Recommendable # 971589162217 # philippine Young Call Girls in Dubai By Marina...
home
 
young call girls in Pandav nagar 🔝 9953056974 🔝 Delhi escort Service
young call girls in Pandav nagar 🔝 9953056974 🔝 Delhi escort Serviceyoung call girls in Pandav nagar 🔝 9953056974 🔝 Delhi escort Service
young call girls in Pandav nagar 🔝 9953056974 🔝 Delhi escort Service
9953056974 Low Rate Call Girls In Saket, Delhi NCR
 
B. Smith. (Architectural Portfolio.).pdf
B. Smith. (Architectural Portfolio.).pdfB. Smith. (Architectural Portfolio.).pdf
B. Smith. (Architectural Portfolio.).pdf
University of Wisconsin-Milwaukee
 
Editorial design Magazine design project.pdf
Editorial design Magazine design project.pdfEditorial design Magazine design project.pdf
Editorial design Magazine design project.pdf
tbatkhuu1
 
Design Inspiration for College by Slidesgo.pptx
Design Inspiration for College by Slidesgo.pptxDesign Inspiration for College by Slidesgo.pptx
Design Inspiration for College by Slidesgo.pptx
TusharBahuguna2
 
2-tool presenthdbdbdbdbddhdhddation.pptx
2-tool presenthdbdbdbdbddhdhddation.pptx2-tool presenthdbdbdbdbddhdhddation.pptx
2-tool presenthdbdbdbdbddhdhddation.pptx
suhanimunjal27
 

Último (20)

infant assessment fdbbdbdddinal ppt.pptx
infant assessment fdbbdbdddinal ppt.pptxinfant assessment fdbbdbdddinal ppt.pptx
infant assessment fdbbdbdddinal ppt.pptx
 
RT Nagar Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bang...
RT Nagar Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bang...RT Nagar Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bang...
RT Nagar Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bang...
 
CALL ON ➥8923113531 🔝Call Girls Aminabad Lucknow best Night Fun service
CALL ON ➥8923113531 🔝Call Girls Aminabad Lucknow best Night Fun serviceCALL ON ➥8923113531 🔝Call Girls Aminabad Lucknow best Night Fun service
CALL ON ➥8923113531 🔝Call Girls Aminabad Lucknow best Night Fun service
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
 
Pastel Portfolio _ by Slidesgo.pptx. Xxx
Pastel Portfolio _ by Slidesgo.pptx. XxxPastel Portfolio _ by Slidesgo.pptx. Xxx
Pastel Portfolio _ by Slidesgo.pptx. Xxx
 
Stark Industries Marketing Plan (1).pptx
Stark Industries Marketing Plan (1).pptxStark Industries Marketing Plan (1).pptx
Stark Industries Marketing Plan (1).pptx
 
Case Study of Hotel Taj Vivanta, Pune
Case Study of Hotel Taj Vivanta, PuneCase Study of Hotel Taj Vivanta, Pune
Case Study of Hotel Taj Vivanta, Pune
 
call girls in Vasundhra (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝...
call girls in Vasundhra (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝...call girls in Vasundhra (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝...
call girls in Vasundhra (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝...
 
Escorts Service Basapura ☎ 7737669865☎ Book Your One night Stand (Bangalore)
Escorts Service Basapura ☎ 7737669865☎ Book Your One night Stand (Bangalore)Escorts Service Basapura ☎ 7737669865☎ Book Your One night Stand (Bangalore)
Escorts Service Basapura ☎ 7737669865☎ Book Your One night Stand (Bangalore)
 
VVIP Pune Call Girls Hadapsar (7001035870) Pune Escorts Nearby with Complete ...
VVIP Pune Call Girls Hadapsar (7001035870) Pune Escorts Nearby with Complete ...VVIP Pune Call Girls Hadapsar (7001035870) Pune Escorts Nearby with Complete ...
VVIP Pune Call Girls Hadapsar (7001035870) Pune Escorts Nearby with Complete ...
 
Recommendable # 971589162217 # philippine Young Call Girls in Dubai By Marina...
Recommendable # 971589162217 # philippine Young Call Girls in Dubai By Marina...Recommendable # 971589162217 # philippine Young Call Girls in Dubai By Marina...
Recommendable # 971589162217 # philippine Young Call Girls in Dubai By Marina...
 
call girls in Kaushambi (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝...
call girls in Kaushambi (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝...call girls in Kaushambi (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝...
call girls in Kaushambi (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝...
 
VIP Model Call Girls Kalyani Nagar ( Pune ) Call ON 8005736733 Starting From ...
VIP Model Call Girls Kalyani Nagar ( Pune ) Call ON 8005736733 Starting From ...VIP Model Call Girls Kalyani Nagar ( Pune ) Call ON 8005736733 Starting From ...
VIP Model Call Girls Kalyani Nagar ( Pune ) Call ON 8005736733 Starting From ...
 
young call girls in Pandav nagar 🔝 9953056974 🔝 Delhi escort Service
young call girls in Pandav nagar 🔝 9953056974 🔝 Delhi escort Serviceyoung call girls in Pandav nagar 🔝 9953056974 🔝 Delhi escort Service
young call girls in Pandav nagar 🔝 9953056974 🔝 Delhi escort Service
 
B. Smith. (Architectural Portfolio.).pdf
B. Smith. (Architectural Portfolio.).pdfB. Smith. (Architectural Portfolio.).pdf
B. Smith. (Architectural Portfolio.).pdf
 
(AISHA) Ambegaon Khurd Call Girls Just Call 7001035870 [ Cash on Delivery ] P...
(AISHA) Ambegaon Khurd Call Girls Just Call 7001035870 [ Cash on Delivery ] P...(AISHA) Ambegaon Khurd Call Girls Just Call 7001035870 [ Cash on Delivery ] P...
(AISHA) Ambegaon Khurd Call Girls Just Call 7001035870 [ Cash on Delivery ] P...
 
Editorial design Magazine design project.pdf
Editorial design Magazine design project.pdfEditorial design Magazine design project.pdf
Editorial design Magazine design project.pdf
 
UI:UX Design and Empowerment Strategies for Underprivileged Transgender Indiv...
UI:UX Design and Empowerment Strategies for Underprivileged Transgender Indiv...UI:UX Design and Empowerment Strategies for Underprivileged Transgender Indiv...
UI:UX Design and Empowerment Strategies for Underprivileged Transgender Indiv...
 
Design Inspiration for College by Slidesgo.pptx
Design Inspiration for College by Slidesgo.pptxDesign Inspiration for College by Slidesgo.pptx
Design Inspiration for College by Slidesgo.pptx
 
2-tool presenthdbdbdbdbddhdhddation.pptx
2-tool presenthdbdbdbdbddhdhddation.pptx2-tool presenthdbdbdbdbddhdhddation.pptx
2-tool presenthdbdbdbdbddhdhddation.pptx
 

A Presentaion On Presentations

  • 1. About me Brett St. Clair Louis Karno & Company Communications
  • 2. A Presentation on Presentations
  • 3. Tip # 1 Know your audience.
  • 4. Tip # 2 Know your subject.
  • 5. Tip # 3 Prepare & practice.
  • 6. Tip # 4 K. I. S. S.
  • 8. So, What Is the “True Truth” On Administrative Costs? • Valid Comparison Requires Assumptions That Introduce Bias: – Heritage Foundation – Medicare Cost 12% Higher – NY Times – Medicare Cost 50% Lower • CAHI / Milliman Study of “Apples to Apples” Comparison Concluded Medicare Cost Slightly Lower, BUT • Not All Administrative Cost is Bad – Care Managers – Health Educators – Wellness / Disease Prevention • How Should Private Payer Profits be Considered?
  • 9. A brand includes • Logo • Fonts • Color schemes • Symbols and images • Sounds • Tagline or slogan
  • 10. A brand includes • Logo • Fonts • Color schemes • Symbols and images • Sounds • Tagline or slogan
  • 11. Health Care Spending in Selected Developed Countries, 2005
  • 12.
  • 13.
  • 14. Brand name • “Waterville Valley” means skiing. • Waterville Valley Resort means more.
  • 15. How communication really works Sender Message Receiver Feedback
  • 16. Context of communication Social and work environment — influences A’s and B’s frame of reference Context of relationship — influences A and B A’s frame of B’s frame of reference reference Message A Communicator Communicator A B Message B
  • 17. BRAND POSITION • Relaxing • Family-friendly • Fun • Mountains • Safe • Four-season • Just a short drive away
  • 18.
  • 19. Tip # 5 Know how to use the gear.
  • 20.
  • 21. Presentations 101:) 1. Know your audience. 2. Know your subject. 3. Prepare and practice. 4. K.I.S.S. (10-30-20) 5. Know how to use the gear.
  • 22. This is the end of A Presentation on Presentations