Presentation by Gatis Mūrnieks in conference "Lotus 4: Digital marketing" organized by AIESEC Riga. December 4th 2009.

2. [04.12]~fusing2010

3. • fusing 2010 in 20 minutes:
[1.] digital as a driving force for non-traditional comm = why am i here?
~from guerrilla to ambient to (b)atl to digital to... avoiding labels
[2.] fighting for attention in 2010 = creating your own audience
~"create time instead of stelaing it." /time bandits@farfar, sweden/
[3.] the future is already here = it's just not evenly distributed
~new commendments for my future work: on=off=on...

4. • [1a.] why am i here = when will viral video replace 30" tvcs?
~viral video /vaɪrɚll vɪdɪәʊ/ is a video clip that gains widespread popularity through
the process of Internet sharing, typically through email or Instant messaging, blogs
and other media sharing websites; http://bit.ly/8H7ygE

5. • [1b.1] from guerrilla to (b)atl to digital = to.. avoiding labels
~ user-generated content /uːzә(r) ˈdʒɛn.әɹ.eɪted 'kɒntɛnt/ also known as consumer-
generated media (CGM); refers to various kinds of media content, publicly available,
that are produced by end-users; http://bit.ly/7bL5JY

6. • [1b.2] from guerrilla to (b)atl to digital = to.. avoiding labels
~ user-generated content /uːzә(r) ˈdʒɛn.әɹ.eɪted 'kɒntɛnt/ also known as consumer-
generated media (CGM); refers to various kinds of media content, publicly available,
that are produced by end-users; http://bit.ly/6bPZ9I

7. • [1b.3] from guerrilla to (b)atl to digital = to.. avoiding labels
~ user-generated content /uːzә(r) ˈdʒɛn.әɹ.eɪted 'kɒntɛnt/ also known as consumer-
generated media (CGM); refers to various kinds of media content, publicly available,
that are produced by end-users; http://bit.ly/7nmuHM

8. • [2.] fighting for attention = creating your own audience
~creating a self-sufficient message which becomes a medium of its own
~traditional media channels are lowering their standards to air the news first
~the public is looking for "bread and circuses"; http://bit.ly/50KT7e

9. • [3a.] the future is already here = it's just not evenly distributed
~http://bit.ly/WrmM, 8 700 300 views, 16 777 ratings (avg. 5 stars)
this a mash-up video of lego, star wars and a comedian ski by eddie izzard;

10. • [3b.] new commendments for fuse 2010 = on=off=on...
[1.] real
[2.] live
[3.] free
[4.] transparent
[5.] searching/ sharing
[6.] connecting/ collaborative
[7.] diy/ pro-am
[8.] ugc
[9.] video/ famous for a day
[10.] working with cube-media & hypnosis group

11. • [3.c] what about 2009? = best use of media, internet
~ panorama /'pænә'rɑ:mә/ is any wide-angle view of a physical space. It has also
come to refer to a wide-angle representation of such a view—whether in painting,
drawing, photography, film/video, or a 3d model; http://bit.ly/6WpmmK

12. • the very last slide
~you are only as good = as your latest work
~feel free to contact me:
~e: gatis.murnieks@omnicommediagroup.lv
~m: +371 26 58 58 20
~w: http://www.youtube.com/fusegatismurnieks
~s: fusegatismurnieks
~thank you for being fused

13. • [*.] you're only as good = as your latest work
~eyes /aɪz/ is an organ which reacts to light for several purposes;
http://bit.ly/59WFyE