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Criteria for 
choosing brand 
elements 
Victoria’s Secret Triumph 
Memorability - Seeing the logo and 
reading the name of...
Vitoria’s Secret Triumph 
Meaningfulness The meaning of the brand 
is clearly all about the 
whole customer 
experience. S...
Victoria’s Secret Triumph 
Likable Funny, young and Sexy 
Fashion shows, campaigns, 
advertising, etc. 
A lot of social me...
Victoria’s Secret Triumph 
Transferability Main focus is on the 
American and British 
market. 
Make-up, fragrances, 
bath...
Victoria’s Secret Triumph 
Adaptability - FASHION FIELDS 
-Performing well at 
Adaptability criteria 
- Based on "Best Ret...
Victoria’s secret Triumph 
Protectable 
(Legally and competitively) 
- No franchise 
- The intellectual property 
is exact...
and … please clap your hands! 
You know we are the best, right!
Brand Elements: Victoria's Secret vs. Triumph
Brand Elements: Victoria's Secret vs. Triumph
Brand Elements: Victoria's Secret vs. Triumph
Brand Elements: Victoria's Secret vs. Triumph
Brand Elements: Victoria's Secret vs. Triumph
Brand Elements: Victoria's Secret vs. Triumph
Brand Elements: Victoria's Secret vs. Triumph
Brand Elements: Victoria's Secret vs. Triumph
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Brand Elements: Victoria's Secret vs. Triumph

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Publicada em

Vietnam National University, Hanoi - University of Economics and Business

Publicada em: Negócios
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Brand Elements: Victoria's Secret vs. Triumph

  1. 1. Criteria for choosing brand elements Victoria’s Secret Triumph Memorability - Seeing the logo and reading the name of the brand. - Doutzen Kroes, Adriana Lima, Miranda Kerr, Candice Swanepoel etc - The other marketing (fashion show, Facebook, Twitter etc.) - 'It's your time to blossom, - 'Get fitted, feel good, reveal the new you‘ - Promotion: hanger swing tickets, product stickers, posters and a short motion sequence
  2. 2. Vitoria’s Secret Triumph Meaningfulness The meaning of the brand is clearly all about the whole customer experience. Some people do not really know what Victoria’s Secret means or stands for as a brand, but that does not affect the salience of the brand in the customers mind Triumph is the only European having special designs for Asian women. The meaning of the brand is making people beautiful. Comfortable-Qualitative- Innovative- Fashionable are all Triumph competencies.
  3. 3. Victoria’s Secret Triumph Likable Funny, young and Sexy Fashion shows, campaigns, advertising, etc. A lot of social media Girls and young women looking up to supermodels Men who love watching the yearly fashion shows Light color as pink, white, flowers pattern, etc. Smart, sensitive and independent Fashion shows, campaigns, advertising, etc. A lot of social media Girls and career oriented women Warm color as Red, Brown, milk-white, etc.
  4. 4. Victoria’s Secret Triumph Transferability Main focus is on the American and British market. Make-up, fragrances, bath- and body products, shoes, swimwear and many more. Change to enter Britain and EU market. Worldwide Focus on only lingerie and sleepwear. Special designs for Asian women.
  5. 5. Victoria’s Secret Triumph Adaptability - FASHION FIELDS -Performing well at Adaptability criteria - Based on "Best Retail Brands 2013 by Interbrand“ BETTER -Every line or product Victoria’s Secret has is adaptable, flexible and updatable, even the models! - FASHION FIELDS - Performing well at Adaptability criteria -Based on "Best Retail Brands 2013 by Interbrand“ -Not as good as VS
  6. 6. Victoria’s secret Triumph Protectable (Legally and competitively) - No franchise - The intellectual property is exactly the same in every international franchise as in the United States. - Not easily be copied Copyright 2012 - Triumph International Vietnam - All rights reserved
  7. 7. and … please clap your hands! You know we are the best, right!

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