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Improve Your Writing Skills Instantly!
- 1. 1 WRITE better instantly • Understand writing structures and when to use them • Understand elements of good writing • Learn best practices on the writing process
- 2. 2 3 hardest things about writing…
- 3. 3
- 5. 5 EASY READING is damn hard writing
- 6. 6 WRITING SKILLS Put thoughts into words in a meaningful form to communicate a message to your audience
- 7. 7 WRITING SKILLS Put thoughts into words in a meaningful form to communicate a message to your audience
- 8. Structure Style Content Good writing 3 elements to good writing 8
- 9. #10 TIPS FOR THE WRITING PROCESS Before writing Know your audience Keep your intention in mind Create an outline 9
- 11. 11 #1 START WITH YOUR AUDIENCE • Who are they? • What do they want to gain? • How technical can you be?
- 12. #10 TIPS FOR THE WRITING PROCESS When writing Structure, structure, structure K.I.S.S S.N.T Use active voice Use parallel structure 12
- 13. 13 Can you identify writing structures?
- 17. 17 9 BASIC WRITING STRUCTURES Categorical Evaluative (Pros / Cons) Series of equally important topics No real order of importance Logical grouping or predictable pattern Pros Cons Introduce a problem Weigh the pros and cons
- 18. 18 Chronological Compare & Contrast Day 1 • Storytelling • Sequence of events Day 2 • Short stories and novels The same Or different? 9 BASIC WRITING STRUCTURES
- 19. 19 Problem & Solution Sequential Problem Solution STEPS How to…1 Step by step 2 9 BASIC WRITING STRUCTURES
- 20. 20 Emphatic order Cause & Effect Order of importance Cause Effect 9 BASIC WRITING STRUCTURES
- 21. Action Desire Interest Attention 21 AIDA 9 BASIC WRITING STRUCTURES
- 22. + 1 USEFUL ORID MODEL 22
- 23. 23 THE TRICK? 33% of email recipients open emails based on subject line alone
- 24. 24 THE TRICK? What’s In It for Me?
- 25. 25 CoSchedule Headliner Analyzer Tool
- 29. Categorical Evaluative (Pros / Cons) Chronological Compare & Contrast Problem & Solution 29 9 BASIC WRITING STRUCTURES
- 30. Sequential Emphatic order Cause & Effect AIDA 30 9 BASIC WRITING STRUCTURES
- 31. 7 attributes of good writing
- 32. 32 What makes up GOOD WRITING?
- 41. 41 Aoccdrnig to rscheearch by the Lngiusiitc Dptanmeret at Cmabrigde Uinervtisy, it deosn't mttaer in waht oredr the ltteers in a wrod are, the olny iprmoetnt tihng is taht the frist and lsat ltteer be at the rghit pclae. The rset can be a total mses and you can sitll raed it wouthit porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe.
- 47. GOOD SPELLING… • Ensures clarity • Provides better comprehension • Shows your professionalism & CREDIBILITY 47
- 48. 48 Difference between typo and spelling error? I alwsys feel ridiculed when users commment on my horrible spelling. I always feel ridaculed when users comment on my horrable spelling.
- 49. 49 Difference between typo and spelling error? I alwsys feel ridiculed when users commment on my horrible spelling. Typo I always feel ridaculed when users comment on my horrable spelling. Spelling error
- 50. • Choose one: British or American English – Standardise, not standardize • Plural or singular matters – Thanks, not thank • Be careful about homophones – To, two, too • Run F7 • Read it out loud – How many syllables in the word? – Does it look “right”? 50 GOOD SPELLING…
- 51. 51 Vocabulary
- 52. 52 SMART How many synonyms can you think of?
- 53. BUILDING YOUR VOCABULARY • Use a variety of vocabulary to brighten up content • Use the thesaurus to find synonyms • Read more to learn more 53 Do this every time. Practise this method always. Follow our rules. Observe these guidelines. The website is nice. The website is uncluttered and user-friendly.
- 54. 54 Word choice
- 58. WORD CHOICE • The manager John gave David a promotion, even though he didn’t like him very much.Be accurate • A large number of users… • 450 users…Be specific • Your writing tone differs when announcing a serious policy breach Be appropriate for context • Bob is quite vocal at every staff meeting. He always speaks. • Bob always contributes actively during staff meetings. Emphasise positivity 58
- 60. CAPITALISATION MATTERS • Mary is a consultant for a china inspection service. • Mary is a consultant for a China inspection service. • Help your Uncle Chase off a horse • Help your uncle chase off a horse 60
- 61. • ALL CAPS IS LIKE SHOUTING! • Don’t capitalise generic nouns × We build Websites. • Don’t capitalise words for emphasis × Non-employees should NOT be granted access. 61 CAPITALISATION MATTERS
- 63. I'm sorry you can't come with us. I'm sorry. You can't come with us.
- 64. A clever dog knows its master. A clever dog knows it's master.
- 65. A woman without her man is nothing A woman: without her, man is nothing
- 66. I saw a man eating shark. I saw a man-eating shark.
- 67. PUNCTUATION IS IMPORTANT • Use the exclamation mark sparingly • Use a semicolon between independent clauses • Don’t use the semicolon in place of full stop 67
- 68. 68 Typography
- 69. TYPOGRAPHY BEAUTIFIES • Use sans-serif fonts for better readability – Calibri, Arial, Helvetica, Verdana, Trebuchet and Tahoma • Use bold – To highlight or emphasise important keywords • Use Italics – For foreign words and phrases 69
- 71. #10 TIPS FOR THE WRITING PROCESS After writing Print it, proof it Keep practising 71
- 72. LET’S TRY IT NOW! • Start writing! – Identify your target audience – Know your intention – Decide the structure you want to use – Identify how you have used at least 5 elements of good writing 72
- 73. LET’S TRY IT NOW! 73 Social committee member
- 74. #10 TIPS FOR THE WRITING PROCESS 74 Before writing Know your audience Keep your intention in mind Create an outline When writing Structure, structure, structure K.I.S.S S.N.T Use active voice Use parallel structure After writing Print it, proof it Keep practising
- 75. 75 THANK YOU For promising to be a better writer. We take your word for it.
Notas do Editor
- Q: So writing is one of the most common way we communicate, no matter at home or at work. Tell me 3 things you find most difficult about writing.
- Q: Is it true that only writers or editors do writing?
- All of us write every day, no matter at work or at home. We are always involved in some forms of writing every day.
- Your message must be delivered correctly to the recipient for your writing to be considered effective.
- structure (the way the content is laid out) style (the way it is written) content (what you are writing about)
- Structure, structure, structure Use numbered lists to Use tables and illustrations to break chunks of info. They should come with captions.
- Structure, structure, structure Use numbered lists to break points up. Use tables and illustrations to break chunks of info. They should come with captions.
- Activity
- AIDA is an acronym used in marketing and advertising that describes a common list of events that may occur when a consumer engages with an advertisement. A – attention (awareness): attract the attention of the customer. I – interest of the customer. D – desire: convince customers that they want and desire the product or service and that it will satisfy their needs. A – action: lead customers towards taking action and/or purchasing.
- AIDA is an acronym used in marketing and advertising that describes a common list of events that may occur when a consumer engages with an advertisement. A – attention (awareness): attract the attention of the customer. I – interest of the customer. D – desire: convince customers that they want and desire the product or service and that it will satisfy their needs. A – action: lead customers towards taking action and/or purchasing.
- Activity: Identify bad writing
- Objective: In groups of 3, choose 3 questions (total 15 questions) you think you know the answers to. Discuss the answers and present after 3 mins Purpose: 2. Encourage participants to join in and discuss about common grammar mistakes.
- If a paper or an application or a report or even an e-mail contains spelling errors, people who read it judge it harshly. Research even shows that people with misspellings on job applications and résumés are less likely to get interviews.
- A typo is generally an accident, such as you hit the wrong key by mistake. A spelling error is, in a way, intentional. You honestly believe the word is spelled a certain way, when in reality, it’s not.
- A: A typo is generally an accident, such as you hit the wrong key by mistake, whereas a spelling error is, in a way, intentional. You honestly believe the word is spelled a certain way, when in reality, it’s not.
- I before e, except after c Homophones: Words that are pronounced the same way but differs in meaning and spelling.
- Intelligent, brainy, bright, brilliant, sharp, genius, clever, ingenious, quick-witted, wise
- Use a variety of vocabulary to brighten up content The point of having a good vocab is not to use fancy, arcane or complicated words to impress or confuse other people. It is to be able to choose words with greater precision. Use the thesaurus to find synonyms Don’t just choose fancy, big words because they look good. Choose them because they are more relevant in explaining your points. Read more to learn more
- Q: Should you bold the punctuation following the bold text? A: No! Unless it is included as part of the entire sentence to be bold.
- Recap!