As anyone familiar with the Nike swish or the golden arches can attest, a logo needs to be memorable in order to be effective. Often, a logo shapes potential customers’ first impression of a brand, so it’s a good idea to put a lot of thought into the design process. Here at Lorraine Gregory Communications (LGC) we recently redesigned our logo so we put together some tips we found useful during the process.

1. Tips for Building
a Corporate Logo

2. Know Your Brand

3. Since your logo represents your brand, it’s probably a good
place to start.
Your logo should reflect it. Once you know your brand you’ll
have a better idea of how your logo should be designed so it
can blend into your image flawlessly.
Know Your Brand
Who’s your audience?
Your logo should reach + attract them.
What’s your brands personality?

4. Keep It Simple.

5. The most powerful logos are simple (Nike swish)!
Overly complicated designs are not the key to a good
logo – they do not engage audiences + they certainly
aren’t easily remembered.
Keep It Simple.
A simple corporate logo
showcases not only your design insight,
but also your presentation sense.

6. Make it mean something.

7. Take, for example, our new logo. LGC is a communications firm, so the
utilization of speech bubbles fits our story. But, did you notice that the
“L” + “G” are connected? This pays homage to our founders,
Lorraine + Gregory, who started the business together.
Make it mean something.
A good logo
helps tell the story of your brand!

8. Design with versatility in mind.

9. Where will your logo be seen? Your logo will be
visible on many different platforms – flyers,
postcards, websites, social media + more –
in icons, avatars + print. A dynamic + flexible
design also leaves room for necessary adaptations
in the future.
Design with versatility in mind.
so you better make it
shine on different
backgrounds,

10. Be Different!

11. Your logo represents your unique company
– so your logo should be unique too!
Avoid imitation + try to think
outside the box.
Be Different!

12. Ready for a new logo of your own?
We can help with that.
Call Us at 631.694.1500
to learn more.